- BMW Alpina became a new brand under the BMW Group on Jan 1.
- It blends high performance with refinement and personalization.
- Future models aim to bridge BMW and Rolls-Royce in character.
BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020, allowing Alpina to operate independently a while longer. That arrangement ended on January 1, 2026, as BMW takes full control and relaunches Alpina as a standalone brand within the group.
According to the announcement, the guiding principle behind the new BMW Alpina label is a combination of “maximum performance and superior ride comfort, combined with hallmark driving characteristics.”
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Personalization is set to play a central role, in step with trends shaping the high-end automotive world. Buyers will be offered what BMW calls “a remarkable portfolio of bespoke options,” with cars featuring “custom materials, and unmistakable details.”
The company claims BMW Alpina vehicles will meet “the most demanding expectations in terms of visuals, acoustics, and feel.” That points to a brand positioned to bridge the gap between BMW and Rolls-Royce in luxury, refinement, pricing, and exclusivity.
A New Identity in the Details
Moving forward, models will carry a new BMW Alpina wordmark centered on the rear fascia. This modernized graphic takes cues from Alpina’s asymmetrical 1970s emblem and uses a minimalist font, setting it apart from the typeface found on regular BMW vehicles.
More: BMW Isn’t Giving Up On Polarizing Designs Just Yet
Curiously, there was no mention of Alpina’s traditional roundel featuring throttle and crankshaft motifs. That logo received a flatter redesign in mid-2025, though its fate now appears uncertain. It’s entirely possible it will remain on select models.
What Comes Next for BMW Alpina?
Traditionally, Alpina offered refined versions of existing BMW models, featuring subtle upgrades to the exterior, interior, chassis, and performance. The final release before the BMW Alpina transition was the limited-run B8 GT, based on the soon-to-be discontinued 8-Series Gran Coupe.
Based on current intel, the next-generation BMW X7 and its electric counterpart, the iX7, will include an Alpina variant. Power output is rumored to be in the ballpark of 900 horsepower, making it one of the most formidable entries in BMW’s SUV lineup. And it won’t be going solo.
More: BMW’s Biggest Electric SUV Could Spawn Variants Pushing Toward 1,000 HP
According to sources cited by BMW Blog, development is underway on a high-performance luxury sedan that will pick up where the now-discontinued Alpina B7 left off. This upcoming model is expected to be based on the mid-cycle refresh of the current 7-Series (G70), arriving around mid-2026.
However, reports suggest the Alpina version could receive a unique codename, G72, hinting at deeper mechanical and design distinctions from its base model.
In terms of powertrains, BMW Alpina looks set to offer a mix of combustion engines and fully electric setups. That aligns with BMW’s broader strategy of flexibility across drivetrain formats, designed to adapt to varying regulatory and market demands.
