• Many social media users compared the Luce to the Nissan Leaf.
  • Mazda fired back with a photo of its original 1960s Luce.
  • Ferrari’s former boss says the design is beyond even copying.

The new, all-electric Ferrari Luce has spent the past week since its launch as the internet’s favorite target. Keyboard critics have torn into the styling, AI renders have circulated to demonstrate how trivially the design could be fixed, and even the share price took a brief tumble.

Not even Toblerone could help itself in poking fun at Ferrari. Heck, even Ferrari’s legendary former boss, Luca di Montezemolo, suggested the Luce is so horrible that not even the Chinese would dare copy it. Both Mazda and Nissan have since jumped on the bandwagon, having their say on the controversial EV.

Read: The Swiss Are Supposed To Be Neutral, But Even Toblerone’s Trolling Ferrari

Mazda came first, simply posting a photo of the original Mazda Luce SS that it introduced back in the 1960s. It appears Ferrari quietly snagged the international trademark for Luce earlier this year after Mazda let it lapse. While the Japanese brand can no longer use the name, there’s no denying the original Luce looks much better than the new Ferrari. The top comment? “Mazda making fun of Ferrari before GTA6,” with more than 4,500 likes.

Ferrari Leaf?

Soon after, Nissan Ireland jumped onto Instagram. Immediately after the Luce was unveiled, some online pundits began comparing it to the new Nissan Leaf, posting side-by-side photos of the two.

Nissan re-posted one of these images, showing the side profile of the Leaf compared to the Luce, writing “We admit, we’re flattered,” and adding “They say imitation is the sincerest form of flattery, so thank you Ferrari.”

Nissan Deletes Its Ferrari Luce Troll Post, Mazda Doubles Down
Nissan Deletes Its Ferrari Luce Troll Post, Mazda Doubles Down

The most obvious similarity between the duo is the two-tone black-and-blue paint schemes they were presented in. You could also argue that the rear hatch of the Luce is similar to the Leaf, as are the black rocker panels, but in general, we don’t think the Luce and Leaf look that much alike. Nevertheless, Nissan Ireland took down the post shortly after it was shared, perhaps because the social media intern received a call from their boss.

Perhaps the funniest meme we’ve seen of the Ferrari Luce is an AI rendering comparing it to an Apple computer mouse. But if the Luce somehow sells well, Ferrari could end up getting the last laugh.