All manufacturers want their customers to visit their service centers and use genuine parts. Obviously, Toyota is no exception, so to convince owners to visit its dealers and their service centers, it has released a series of ads that shows their advantages compared to unaffiliated outlets.
The four ads, entitled “Marriage”, “Human Foot Speed”, “Giant Tire” and “Ghost Pepper”, are not really what one would expect from such commercials. All four feature a Toyota Service Center employee that does strange things while talking about Toyota’s maintenance programs – just to make things more exciting.
Of course, the downside of this strategy is that no one will remember anything about Toyota’s maintenance programs but the acts the actor does: marrying a stranger, setting the human foot speed record, being tied to a giant tire that spins and eating plain ghost pepper.
Nevertheless, the commercials are funny and you can watch all four of them below.
By Dan Mihalascu
VIDEO