Mercedes Is Not Going To Build A CLS Shooting Brake Successor

Mercedes is going to kill the CLS Shooting Brake after the first and only generation according to recent reports.

Mercedes axed the slick wagon out of the next CLS generation, despite the fact that the final design was approved, due to a significant lack of interest from the US and China markets.

The next CLS is expected to debut in 2018 but as Car magazine UK reports, there will be no replacement for the niche CLS Shooting Brake. The race of covering every possible corner of each segment appears to be over as demand slows down in key markets.

This is really sad because the CLS Shooting Brake is one of the coolest wagons in the market, especially in 63 AMG trim, where it combines the best of many worlds under a beautiful body.

Are you sure Mercedes?

PHOTO GALLERY

  • Ilbirs

    German luxury brands are in a particular race that I consider very toxic, as a lot of redundancies are being generated. The particular case of a CLS Shooting Brake is just the more evident of them. What does this wagon has that an E Touring alread doesn’t have and what does this wagon that the E Touring doesn’t better?
    Maybe the finding that a CLS is just a form to sell an E platform at a higher price will also hit the sedan version (I refuse to call it a coupé). See how wiser was Mercedes when released the CLA and the Shooting Brake as the sole sedan and wagon versions of the MFA platform, and we’re talking about a basis that also has a little redundancy (the A-Class and the GLA as it is).

    I think that Mercedes is missing another Bruno Sacco. In that times, its lineup was way more rational than today’s and we didn’t have this hype of creating a car that is more or less the same of another one that’s already on the road and made by the same automaker. That more rational lineup was also a lot better designed than the forgettable Mercs we’re seeing today and basically are the same car in three different sizes with a lot of lines that in a few years show that aren’t timeless.

    • MarketAndChurch

      I feel the same way, but like the X6, there is a market for style, and people are willing to pay a premium for what is essentially a dressed up variation of an already-existing product. I think the CLS Shooting Brake mostly owes its failure to its design. It looks great in top trim, especially AMG dress, but looks really flat having lost some of the flavor from the original concept in entry level form. I think Shooting Brakes should be reserved for 3dr vehicles, and most people aren’t really into paying a premium for a shooting brake wagon, over a normal performance-minded wagon. If it were priced on par with the E-class, they might have sold far more.

      • Ilbirs

        We must remember that E Touring is more spacious both for passengers and luggage and also cheaper. As the Shooting Brake, also has an AMG version. So you’re taking home more wagon for less money, only a bit uglier (Mercedes isn’t a powerhouse when it comes to designing wagons and only a few are actually pleasant to see). If the next E Touring, riding on MRA, shows a nice silhouette keeping all the loads of space of the current generation, there will be even less point to a CLS Shooting Brake.

        • MarketAndChurch

          That’s actually probably what Mercedes is thinking. Hit two birds with one stone, and I do expect the next E-class wagon to be more attractive. But I don’t think that space had anything to do with the CLS demise. The lack of space in the A7, CLS, GLE coupe, X6/X4, etc. is not an issue. These are niche vehicles meant to eek out every bit of coin one could from selling a more beautiful version of a preexisting model. So form, not function, is the reason that these cars sell(or not). At the end of the day, I think it’s the CLS Shooting Brakes form. Unlike the Audi RS6, it’s very polarizing. The last generation S-class was also polarizing, but it eventually grew on most people. I don’t think that was the case with this car. There is certainly a market for its looks, but not for an Euro more then what one pays for a similarly spec’d E-class wagon.

          In the end, I don’t mind seeing this thing go, it’s looks never fully sat well with me.

          • NG212

            From what I’ve heard, sales of the CLS Shooting Brake aren’t terrible in Europe. But an important reason why Merc looks to be discontinuing it is because Europe is its *only* big market. Without volume from the U.S. and Chinese markets, a second-gen wagon wouldn’t be worth the effort. Merc could spend the development dollars on a model that will be more viable in international markets and therefore make more money. (This will likely be AMG’s ‘GT4,’ a Panamera rival based on the next-gen CLS platform that borrows styling elements from the GT S.)

            So my point is, the Shooting Brake’s ‘unappealing’ bodystyle seems to have more to do with its demise than perceived faults of its design. I’d imagine BMW couldn’t make a business case to sell a 6-series wagon in the U.S. and China as well.

  • Jerry Hightower

    Not going to build a STATION WAGON huh?

  • Six Thousand Times

    That sucks. I blame the SUV.

  • Craig

    I don’t like the look of that at all. It looks like a 4-door AMC Pacer.

  • NG212

    It’s certainly a beauty, but it’s no shocker the U.S. and China don’t want it. Both markets are largely hostile to wagons.

    The news doesn’t bother me, though. Car Mag also reports AMG will build a large hatchback on the CLS platform to compete directly against the Panamera.

  • Kash

    Still mad they didn’t bring this and the CLA version to the US. even in just AMG guise.

  • Toss

    Hurry to grab one. CLS Shooting Brake will be GOLD over 20-30 years!

  • Mike Gonzalez

    not surprised at all… despite looking really good, it has a small niche market so i dont think it’s a really profitable car to make

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