These Are The Top 10 Cars With The Most Loyal Buyers

According to a recent analysis of loyalty rates from Forbes, which sourced data compiled by Experian Automotive, the Range Rover sits atop a list of cars most likely to be bought again by brand-loyal customers.

Whether or not customers will keep buying the same make/model over and over can depend on several factors, including superficial ones such as marketing and how the car is portrayed compared to its nearest rivals. Other factors, such as brand loyalty or overall brand satisfaction can lead to customers returning to the very same automaker when it’s time for them to trade in their car.

Experian Automotive’s study revealed that Subaru ranked first in terms of customer loyalty, with 67.7% of its buyers returning to purchase another model once they decided it was time to part with their old one.

On top of that, we learned of 10 different models coming from 9 separate car manufacturers which tend to enjoy the most repeat business in the industry, as over 40% of their owners return to purchase the exact same model once their lease expires or they simply decide it’s time to get something newer.

Without further ado, here are the 10 models that, according to the study, tend to keep customers from jumping ship.

#1 – Range Rover


Loyalty rates indicate that the Range Rover generates 48.2% repeat business, therefore topping the list. This is especially remarkable considering the fact that there is a huge amount of competition within the large premium SUV segment, yet the RR still manages to differentiate itself from its rivals.

Once SUVs from Bentley and Maserati hit the streets, things might change for the British SUV builder, though until then, all we can do is try to appreciate this car as much as its owners obviously do.

#2 – Mercedes-Benz S-Class


The quintessential German luxury saloon is second in terms of customer retention, with a rate of 46.6%. The fact that more luxurious rivals such as those wearing Rolls-Royce and Bentley badges are far costlier to own, might also play a role in the S-Class’ success with its own client base. Then again, it’s not like it takes a lot of convincing for people to keep enjoying their flagship Mercs.

#3 – Lincoln MKZ


Generating a 44.8% repeat business is no small feat for this semi-premium saloon from Lincoln. Whether it’s Matthew McConaughey or simply the car’s design and interior features that are responsible for this impressive performance, is something we can’t know for sure.

#4 – Mercedes-Benz 2500 Sprinter Van


Despite a report from last year indicating that US buyers tend to steer clear of the Mercedes-Benz Sprinter because of its premium badge, the van still has a healthy 44.8% loyalty rate. This may indicate that once both individuals as well as fleet customers get accustomed to driving a Mercedes-Benz, they prefer to not go back to non-premium models, even within this segment.

#5 – Nissan LEAF


As successful as the LEAF has proven to be since its launch, Nissan is still thinking up ways in which to endear new and repeat customers to their best-selling EV. The figures show that current LEAF owners have bought/leased the same car again in 44% of cases, which means that it must be doing something right.

#6 – Ram 1500


Out of all the heavy duty pick-up trucks available in the US, it’s the full-size Ram 1500 that gets re-purchased by 42.9% of its previous owners. In terms of overall sales though, the Ram still trailed the Chevy Silverado and Ford F-Series by a hefty margin through the first three quarters of 2015.

#7 – Lexus RX 350


To say that Lexus’ midsize SUV is simply popular would be an understatement. It has enjoyed a lot of success in the US ever since the Japanese manufacturer started selling it as an alternative to gas-guzzling SUVs, and in doing so, is currently bringing back customers at a rate of 42.7%.

#8 – Hyundai Genesis


Genesis brand aside, this almost-premium saloon still goes by ‘Hyundai’, and is enjoying a healthy 42.5% consumer loyalty rate. With a starting price of just $38,750 MSRP, it’s easy to understand why people would consider it a smart alternative to other, much more costly models.

#9 – KIA Soul


If it’s a quirky car that you want, they don’t get much quirkier than this, the KIA Soul. Its looks, alongside its comfort features such as the heated steering wheel and heated/cooled front seats are part of the reason why 42% of customers come back for more.

#10 – Subaru Forester


Even though Subaru, as a brand, has the most loyal customers in the industry, the popular Forester only brings its owners back into the showroom 41.1% of the time. Don’t get us wrong, it’s still very impressive, only not as impressive as the previous 9 models.

2019 Daytona 500 Featured Your Usual NASCAR 21-Car Pileup

Miraculously, no one was injured, but the stewards had to red flag the race for 25 minutes.

Aston Martin’s ‘Son Of Valkyrie’ Hypercar Will Do The Norse Gods Proud

The Aston Martin 003 hypercar is coming with a turbo V6 hybrid powertrain.

McLaren 600LT Spider Seems Awesome On Track, Can’t Wait For Full Reviews

Watch McLaren’s chief test driver, Kevin Brack, push the 600LT Spider to its limits.

Mercedes Sends Off SLC With New Final Edition. Is It The End Of An Era?

After a successful career, Mercedes is phasing out the SLC / SLK..

New Mercedes-Benz SL Grand Edition Favors Comfort Over Performance

The Mercedes-Benz SL Grand Edition models won’t be sold in the U.S..

Ford’s South American Shake Up Includes Plant Closure, End Of Commercial Truck Business

The closure of Ford’s São Bernardo plant will mean more than 2,700 people will lose their jobs.

Devel Sixteen Extreme Hypercar With Up To 5,007HP, Has A 2-Year Waiting List

In top guise, the Devel Sixteen has a whopping 5,007 hp and 3,757 lb-ft of torque.

Roses Are Red, Violets Are Blue, Ferrari Replicas Suck But None More Than You

This Ferrari LaFerrari replica isn’t fooling anyone.

2020 Ford Escape To Have Three Engines, Including A Three-Cylinder

The 2020 Lincoln Corsair also gets three powertrains, including a plug-in hybrid variant.

Your Audi Will Now Tell You How Fast To Go To Avoid Red Lights

By using vehicle-to-infrastructure technology, Audi aims to improve commutes.