The BMW 8-Series is set for a big return as the Bavarian company is looking to build an opponent for the Mercedes S-Class Coupe and the Bentley Continental GT.
The new model will arrive in 2020, with BMW still to decide whether it’s going to be a classic two-door coupe with a convertible counterpart or in the form of a four-door coupe, Autocar reports.
The whole project is still a big secret inside BMW but sources told the publication that the two proposals have already been put before BMW chairman Harald Krueger, with the final decision still pending.
After BMW decides which way to go, the new 8 Series will be previewed in the form of a concept in 2018. One of the reasons why BMW wants to expand its line-up upwards is the success and greater profitability Mercedes enjoys with the S Class and its derivatives in the markets of China and USA.
BMW carried their own internal studies and found out that Mercedes could earn up to 30,000 euros (around $33k in current exchange rates) on each S Class model they sell. This means that Mercedes is already earning up to 1 billion euros ($1.1 billion in current exchange rates) more than BMW with the S Class compared to the 7 Series.
Note: 2013 BMW Pininfarina Gran Lusso Concept Pictured