Too Soon? VW Appeals To Our Sentimental Side In New US Ad

VW is still on its feet after the emissions cheating scandal, despite sales going down by 15% last month, compared to the same time last year.

In reality, VW isn’t going anywhere. Have they been shamed in the public’s eye? Certainly. But we’ll need some more time in order to properly assess where they’re headed and how fans might start to interpret their marketing strategies and overall image across the globe.

Now, since this ad is aimed mainly at the US market, we can absolutely try to interpret what their short-term intentions are and how they’re hoping to be perceived again. In a sense, they’re saying that they have so much history with previous owners, it would be a shame to forget all the solid cars they’ve built over the years.

Having said that, everybody is free to make their own decisions regarding how they choose to see VW moving forward. However, in a way, saying that “VW has and always will be there for people at every stage of their lives” – as the video’s description reads – is both true and a little misleading.

The reason why it’s true is a purely technical one. It’s not like they’re going out of business any time soon, so at any time in your life, you’ll probably be able to purchase a VW-badged automobile.

As for the reason why some might take offense, is because it may be a little too soon for them to preach about reliability and trust at a time when the public might still feel deceived, or even betrayed.

You should watch the video and see for yourselves if it moves you any which way. But do let us know if you suddenly feel the urge to forgive and forget.

VIDEO

Bone-Stock 2020 Ford Mustang Shelby GT500 Does The Quarter-Mile In…?

Dodge Redeyes and Camaro ZL1s you’d better watch out; the new Mustang Shelby GT500 is out to get you.

Modified Nissan Skyline Has Stunning Infinity Mirror Taillights

This Skyline in no GT-R, but it will dazzle you with its infinity mirror taillights that can also be remotely controlled .

One Owner 2000 Honda S2000 Is A Modern Classic With A Fresh Engine

Although this S2000 has 26,000 miles on the odo, the engine was replaced 4,000 miles ago.

BMW M2 Competition Proves Its Mettle At The Track

The BMW M2 Competition is powered by a twin-turbo 3.0-liter inline-six with 405 HP.

Tesla Cybertruck Styling Sort Of Works On A Two-Door Sports Car

In reality, Tesla’s idea of a sports car is something a lot prettier, like the upcoming Roadster.

BMW Drive Recorder Turns Surround-View Cameras Into Dashcams

The BMW Drive Recorder also automatically saves 40 seconds of footage in the case of a crash .

Driven: 2019 Suzuki Jimny Is Impossible Not To Love

The latest Suzuki Jimny is a vehicle that doesn’t impress on tarmac but shines when the going gets tough.

Someone Wants To Make A Fortune Off A McLaren Elva Build Slot

The German used car dealer behind the ad will charge you $3,295,730 for the McLaren Elva build slot.

TeslaCam Catches Chevy Silverado Rear Ending Model 3 Inside Car Wash

The Tesla driver learned you should always watch your back, even in an automatic car wash.

The Porsche Taycan Is An EV You Might Actually Want To Drive

The Porsche Taycan range is topped out by the Turbo S variant, which offers up to 750 hp.