Mercedes Stays Cheeky While Wishing BMW Happy Birthday

As great as the previous 100 years of BMW models have been, they may be nothing compared to what the Bavarian automaker has planned for the next 100 years.

BMW even went as far as to roll out a self-driving concept car in order to celebrate its 100th birthday, which is, of course, fitting seen as how autonomous driving will play a major part in the automotive industry as we move forward.

Mercedes, while acknowledging BMW’s 100th anniversary and thanking them for “100 years of competition”, couldn’t help themselves and threw in the fact that “the previous 30 years were actually a bit boring.”

So much for playing nice, right? On top of that, they chose to go with a signature BMW kidney grille in order to stay as subtle as possible about having another automaker’s presence on their social media account.

Without trying to pick any sides, we’re simply excited to see what the future holds for both of these automotive giants, as well as for their direct rivals – because if the past 100 years brought us so many new technologies, we can only imagine what they’ll accomplish within the next century.


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Happy 100th birthday, BMW! Here’s to another 100 years of competition.
Posted by Mercedes-Benz on Sunday, March 6, 2016

  • Miknik

    Brilliant. Well played 😉

  • Merc1

    That is adorable.



    • supermanuel

      I think they just did.

  • Einstein

    Very cute way way to acknowledge their main competitor. Thumbs up.

  • Elmediterraneo

    Mercedes-Benz : trolling their competitors since 1886.

  • Tumbi Mtika


    • roy

      its very late entrant but nonetheless a stiff competitor

  • NG212

    They’re both better than Audi.

  • MultiKdizzle

    The “previous 30 years” comment was in reference to the thirty years when Mercedes existed, but BMW did not. AKA 1886 to 1916.

    That’s what was dull. This was a class act, not the work of a troll.

    • Andrewthecarguy

      Exactly. Carscoop, get it right.

    • c3vzn

      That makes a lot more sense. The last 30 years have hardly belonged to Mercedes.

    • JamesE92

      You are aware Mercedes-Benz were founded in 1926 10 years after BMW were founded. And the past 30 years were probably more boring for Mercedes. The only interesting car Merc have made in the last 30 years is possibly the 6×6 and thats it.

      • MultiKdizzle

        It is not a reference to the past 30 years. It refers to the 1886 invention of the gasoline car by Karl Benz.

  • Honda NSX-R

    I wouldn’t call this ad cheeky

  • ///M

    The problem with Mercedes-Benz is that they don’t like to be driven.