Volvo Drops First Teasers Of V40 And XC40 Concepts, Debut Set For This Month

The Swede’s assault on the premium segment is getting really, really serious with their new Audi A3 and Mercedes-Benz GLA fighters.

And after the raving reviews of the XC90 and the launch of the impressive S90/V90, we have high expectations indeed for the new 40-Series.

Images teasing the new models were uploaded on Snapchat and were accompanied by the tag “Not your daddy’s Volvo” – just in case anyone has missed the latest XC90, S90 and V90 that have already passed this message along.

The new car will be fully unveiled at the company’s HQ in Gothenburg, Sweden, on May 18 and, although we have no official info yet, it is rumored that it concerns two models, the V40 hatch and the XC40 compact SUV, which will be shown in concept form.

Volvo’s new design language has caught on with customers and reviewers alike, so it makes sense for the the C-segment newcomers to closely mirror the styling of the larger models. The signature “Thor’s Hammer” LED running lights incorporated in the headlights and the clean look at the front set the new models apart from the competition, while at the same time giving them a modern look that is indeed as far removed from your daddy’s Volvo as, say, a 1994 Nokia cell from an iPhone 6S.

Co-developed with Chinese owner Geely, the CMA (Compact Modular Architecture) platform that has from the outset been engineered to be up to premium class standards and reduce costs will underpin both new models.

The engine range will comprise of three- and four-cylinder turbocharged units and, potentially at a later date, a plug-in hybrid or even all-electric powertrain, too, might follow.

With the compact SUV segment booming in all major markets it won’t be surprising if the XC40 will indeed be the first one to be launched, as early as 2017. The V40 hatch is next and the S40 nameplate will be making a comeback for an Audi A3 Sedan-rivaling saloon.

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  • Christian

    what ever happend to the coupe concept from last year..

    • Denzel

      I think they are doing the core/current models updates first and then adding other models after

      • Gustavo Adriano

        I’m hoping more a new S40, I miss a lot a compact sized sedan since they kicked out the last generation to build the V40 only.

    • Kash

      I wouldn’t expect before the new XC60 and maybe not even before the next gen S60.

  • Six_Tymes

    Going to be their biggest seller. Just don’t over price it Volvo

  • R1S0

    please! please! no tablet-only dash….

  • MarketAndChurch

    Anyone know what we’re looking at in pic 3 of 4? The first pic reminded me of a cross between the Ford Transit Courier, the refreshed Escape, and the Chinese Taurus.

    It looks like an evoque competitor, and it may end up being my favorite Volvo after the XC90.

    • Zandit75

      I reckon it’s the front fog light with the front tyre just behind it.

      • MarketAndChurch

        Oh… can’t believe I missed that the first time around. TYVM.

        • Zandit75

          No worries, it the responsibility of the younger generation to assist those in their twilight years with things such as this!!! 😛

  • Archknight77

    A lot of people in the US wanted the current V40, hopefully the new version along with a crossover will be big hits for Volvo. Since the subcompact segment is the hottest market right now, I have a feeling Volvo will be turn into the leader if the S90/XC90/V90 are any indication.

  • fabri99

    It would be awesome if they made a new C30 as well. 3-door coupes are just to beautiful to die.

  • nauticalone

    I’m also really hoping to see the new 60 series debut soon!

  • nik


  • ME

    I love what Volvo is doing with their models.

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