This Is Subaru’s New Viziv-7 Mid-Size SUV Concept And It Rivals VW’s Atlas

With VW having already launched their new 7-Seat Atlas SUV In LA, it’s now Subaru’s turn to announce their intentions for the three-row, mid-size SUV segment.

Subaru haven’t had a player in this segment ever since they cancelled the Tribeca back in 2014, after an 8 year run. Now, we have our first glimpse at what should turn out to be a true successor to the Tribeca and it’s called the Viziv-7 concept, where Viziv stands for “Vision for Innovation”.

In terms of size, this concept could fool you into thinking it’s a full-size SUV since it’s longer than a Dodge Durango. However, its wheelbase is shorter, which means we’re technically looking at somewhat of a tweener – larger than your usual mid-size models, yet still dwarfed by something like an extended wheelbase Escalade.

Overall, it measures 204.7 inches (5.2 m) in length, 79.9 inches (2 m) in width and 72 inches (1.8 m) in height. Its wheelbase measures 117.7 inches (3 m), making the Viziv-7 some 15 inches (38 cm) longer than the current Outback. It’s also slightly longer, wider and taller than the VW Atlas, though their wheelbases are nearly identical.

In terms of looks, the Viziv-7 concept boasts an imposing front grille, aggressive headlights and massive fog lights which are actually integrated within the wheel arches instead of the front bumper. The rear, seen courtesy of Russian website Motor, seems a little more docile, and while we wouldn’t mind Subaru actually building a production car similar to the concept that served as a preview, we’re still expecting them to come up with a more subtle-looking final product.

According to Car&driver, the production version of this concept will go by ‘Ascent’, a moniker recently registered by Subaru with the US Patent & Trademark Office. The production car could arrive in the US sometime in early 2018, powered by a turbocharged four-cylinder engine – though an optional 3.6-liter six-cylinder boxer unit shouldn’t be out of the question.

Stay tuned to our coverage of the 2016 LA Auto Show in order to learn more about this concept.

H/T to “V”!


  • Ilbirs

    As Viziv is the name that Subaru uses for its concepts, will this mean the return of the Tribeca nameplate?

    • T_Cake

      I hope they don’t resurrect the Tribeca name. The first wasn’t exactly a huge success, with low sales numbers, a homely design, and faulty hood latches that resulted in hoods that routinely popped up on drivers on the road. I’d think that choosing another moniker would be better.

      • Nordschleife

        If the Pacifica can be resurrected anything is possible 🙁

        • T_Cake

          I thought that was an odd choice as well. Kind of like bringing back the Aztek or Pacer.

    • PulSamsara


    • Mister Sterling

      “Ascent” seems all but certain to be the name

  • Andrew Ngo

    Subaru’s concepts always look so good but the production versions always look so disappointing.

    • Hi I am Zako

      Here we go again 😉

    • Bob

      Exactly. I so want to be excited about this but I know the production version is gonna be bland. :-/

  • Gerald Michael

    Speaking of the VW Atlas, the Subaru Viziv-7 looks like a gaudier version.

  • WG

    better looking than the vw atlas

  • Dave Sturge

    Why do Subaru even show us concepts when we know the final production version will look nothing like this?

  • Janek Pawlus

    It should be in production today, and not for some time. They are terribly slow thinking.

  • Althea Later

    I thought it was a Rogue. Is it possible for this industry to not copy off each other for just once? Does every single crossover/suv have to have the same exact rear quarter styling???

  • Submarines

    If you squint pretty hard you can see the production model.

  • Nordschleife

    Fool me once…shame on you Subaru, fool me like 4 additional times and well….you know. LOL We know it will not look like this when it hits the market.

  • xDRAN0x

    Lol dont put the dated 3.6L in there

    • Mister Sterling

      Too late! I think it is getting the EX36 motor

  • Tumbi Mtika

    The Kia Mohave is really making a comeback here in the States…

    • Mister Sterling

      Ha! And Kia has the new Telluride almost ready for market.

  • Jasta

    I think that there is a chance they won’t ruin great looking concept. The reason: this one looks just fine, not great.

  • fuller

    looking good we can see here Toyota highlander DNA

  • TheHake

    Subaru Prado.


    truly nice, but we all know that the series production car will look boring, lame and dated…as always…

  • Jesse A. C. Majors