Apple Confirms Interest In Autonomous Tech In Letter To NHTSA

For the first time, Apple has confirmed that it is indeed investing into autonomous driving systems in a letter to the National Highway Traffic Safety Administration (NHTSA).

Written by Apple’s director of product integrity, Steve Kenner, the letter doesn’t specially reference a potential vehicle which the technology company may be developing and instead focuses on its interest in machine learning and automation and pinpoints transportation as a key area of interest.

“Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation,” the letter says.

The letter also tells the NHTSA that new entrants in to the auto industry should have the same rights as established companies. As it stands, existing automakers don’t have to pursue exemptions when testing vehicles on public roads but new companies do.

In the letter, Apple also describes the importance of data sharing for autonomous technologies.

“By sharing data, the industry will build a more comprehensive dataset than any one company could create alone. This will allow everyone in the industry to design systems to better detect and respond to the broadest set of nominal and edge-case scenarios…. Data sharing should not come at the cost of privacy. Apple believes that companies should invest the resources necessary to protect individuals’ fundamental right to privacy.”

Until Apple releases a statement to the contrary, the latest reports claim that the brand’s ambitions to launch a self-driving, all-electric vehicle have been scrapped and that it is instead focusing solely on developing autonomous systems.


  • Enter Ranting

    Apple, those of us trapped in your universe would like to see you work harder on your computers, which have fallen behind the competition. Every day with your products is becoming an exhausting ordeal. If Siri is any indication of your “machine learning” capabilities, I’d say hang it up and leave autonomous tech to someone who knows what they’re doing. In the meantime, you can make your products thinner and more expensive. That seems to be your area of expertise.

Xpeng Says It Has Built 10,000 Units Of Its G3 Electric SUV

Six months after it commenced production, the startup has delivered vehicles to over 220 cities in China.

Audi Delivers 38 New R8 V10s To Customers At Its Ingolstadt HQ

Audi shows that rumors about the death of the naturally aspirated supercar are somewhat exaggerated .

Dune Bashing 101: This Is How You Tackle The Sands, Seat Tarraco-Style

Seat shows six easy rules to follow that will improve your desert-driving abilities.

All-New Peugeot 2008 Available In Petrol, Diesel, And EV Forms

The Peugeot 2008 will reach showrooms next year and looks very similar to the 3008.

If That’s The New Peugeot 2008, It Does Look Stunning

Heavily inspired by the 208, the second-gen 2008 is easily one of the best looking small crossovers.

Watch A 1025 HP Mercedes-Benz SLS AMG Roam The Autobahn

This Mercedes SLS AMG topped out at near 200 mph but can probably exceed 220 mph.

2020 Bentley Flying Spur Would Make An Elegant Estate

We’d rather have this than a Bentayga, but actual customers beg to differ, so it’s a no-go.

This G-Wagen Kit For The Suzuki Jimny Looks As Good As The Real Thing

No aftermarket body kit comes close to matching this one as far as making a G-Wagen impression goes.

2020 BMW 8-Series Gran Coupe Combines Good Looks With Up To 523 HP

BMW has offically unveiled the new 8-Series Gran Coupe and it offers a twin-turbo V8 with up to 523 hp .

Bentley To Electrify All Models, First EV Coming By 2025

The upcoming hybrids could use the same powertrain as the Bentayga Hybrid.