Rolls Royce Reveals First Photos Of The Project Cullinan SUV

Rolls-Royce is one of the last luxury automakers not to offer an SUV. That’s soon to change, however, as Project Cullinan takes form. And this is our best look at that form yet.

Project Cullinan is what the British automaker has termed the program to develop its first sport-ute – or, rather, what it refers to as an “all-terrain, high-sided vehicle,” which will also be its first to offer all-wheel drive.

Rather than wait for spy photographers to capture what it’s up to, Rolls-Royce has of its prototypes as their development progresses. And while the last test mule looked like a modified Phantom with a wing on the trunk (for some reason), this camouflaged prototype is finally beginning to take shape.

That shape, mind you, still looks very much like a Rolls-Royce – and more like a taller version of the stylistically upright Phantom than the more streamlined Ghost, at that.

“This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” said Torsten Müller-Ötvös, Rolls Royce’s CEO. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”

What Goodwood isn’t showing us, however, is around back, where the Cullinan will apparently (and inevitably) pack a wagon bodystyle. What can you do, after all, when a trunk wouldn’t look right and a pickup bed would be even more ridiculous on a Rolls than an elongated roofline. One thing that strikes us though is that the Cullinan appears to have dropped the rear suicide doors for a conventional set – or maybe Rolls Royce is just teasing us by installing fake handles. Only time will tell.

However the uber-luxury carmaker manages to translate its already imposing design language to an even bigger form, it’s important to remember that Project Cullinan won’t be just about that one model. The new aluminum architecture on which it’s being based will form the basis for all Rolls-Royce models starting in 2018.

Photo Gallery

  • Miknik

    Looks as exciting as a LandCruiser with a Rolls grille….

    • RDS Alphard

      Land Cruiser are far more exciting

    • Andrewthecarguy

      It can only look a certain way…that’s the beauty of it and that’s what guarantees it a winner. They will sell ever one they make, as long as nothing serious happens in the world.

      • 12333444333

        What’s the point you are trying to make?

        • Mike Stevens

          That it’s irrelevant whether the car looks exciting.

  • U8INIT

    Lawd they went and done changed the game up…this truck will be untold and nothing will compare trust me…I would love to munch miles in this


    these will sell like hotcakes in Saudi Arabia where they will be hooning the sand dunes

  • Subi-Rubicon1

    Looks are subjective, what’s exciting to one can be repulsive to another. In my opinion, this looks very promising in staying true to the Rolls Royce formula.

  • Knotmyrealname

    As long as it looks nothing like that gawdawful Bentayga thing, I’ll be happy. What a POS (styling-wise)

  • YTF

    Twelve-yard long, two-lane wide, sixty five tons of British pride.

    • Tumbi Mtika

      Does it seat 35?

    • gary4205

      Made by Germans!

  • Bob

    Well, this seems to be where cars are going. If evolution was not allowed, we’d still be riding in cars that looked like carriages.

    • chumaxa .

      This has nothing to do with evolution.

      • Bob

        What is it to do with oh wise one?

        • chumaxa .

          Sorry to be wise, I work in the automotive design world, so no this has nothing to do with evolution. That is a lucrative deviation … It is just using the current model, and make money, it does not help the automotive world to move on … just a step aside, even backward when we talk about SUV that will be used in cities.

          • 12333444333

            You also have the ability to come across as a twat. Hopefully you don’t in your workplace or you’ll find automotive design very career limiting.


  • Enter Ranting

    “Torsten Müller-Ötvös” doesn’t sound very British. With this study in vulgarity, Rolls is finally joining the useless segment created by the Lincoln Navigator: the luxury SUV.

    • Tumbi Mtika

      ‘Jeep Grand Wagoneer’

      • Enter Ranting

        Actually, the Grand Wagoner was a useful vehicle. It was somewhat luxurious, but was built for hard use. Unlike today’s luxury sport utility vehicles, which aren’t sporty and aren’t geared toward utility. They do appeal to the most base of human instincts, though, which isn’t something I used to equate with Rolls Royce.

        • Tumbi Mtika

          That is true.

      • gary4205

        Having a stock of old Wagoneers is like having a licence to print money.

        Theres a company that restores them in Texas that can’t keep up with the demand. They buy old ones and do a quality restoration, and sell them for 2 or 3 times what they cost when brand new!

        I always wanted to restore one, but replace the old 360 cid V-8 with a Cummins diesel out of a Dodge truck.

        You’d have a vehicle that could go for a million miles or more.

        • Tumbi Mtika

          I know right?

  • Tumbi Mtika

    Rolls Royce Escalade.

  • very ugly but people with real money they will buy the car !!!

  • Kash

    I can’t tell, does it have suicide doors or not. If it doesn’t then it’s not a real Rolls.

  • Six Thousand Times

    They didn’t uncrate it…or wait, did they?

  • lapirk

    Anything should look better than the Bentley pendejo..

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