Top 10 Vehicles America’s Rich Bought In 2016

You probably think that the rich are indulging in the finer things in life, and that could be true, but when it comes to cars, they don’t really go for the flashy and outrageous, as one might have expected.

Certainly, for a number of them nothing but the latest Ferrari, Lamborghini or any other exotic will do, but for the majority, their choices are not that different to those of the average American.

Analysts from Edmunds examined 2016 year-to-date new vehicles’ registrations with household incomes above $250,000, and the data shows that, instead of flashy exotics, the 10 most favored were eight SUVs, one passenger car and one pickup truck.

They didn’t even go for luxury brands, either; as a matter of fact, BMW and Lexus are the only premium manufacturers in that list. Talk about turning stereotypes on their heads, huh?

So, what did they actually buy this year? Scroll down and you’ll find out that most were sensible, down-to-earth choices.

#1. Ford F-Series

It seems that America’s best seller has a lot of fans among the wealthy, too, as it tops this list. Yes, it’s a pickup truck, but it comes in a multitude of versions so it can fit any lifestyle.

#2. Jeep Grand Cherokee

A luxury SUV that has no trouble getting its alloys dirty thanks to its good off-road capabilities, while cosseting its passengers with all kinds of niceties.

#3. Jeep Wrangler

Well, apparently many can do without the Grand Cherokee’s luxury, that’s why they opted for most capable model in Jeep’s entire range. Plus, it’s an icon, which surely counts for something.

#4. Lexus RX

The RX doesn’t care much for off-roading, but it’ll do luxury, style and the school run perfectly well. If it’s comfort you’re after, you can’t go wrong with this one.

#5. BMW X5

The only model, other than the Lexus, with a posh badge. Its on-road manners are impeccable and it’s got a wide range to choose from. Given the SUV trend, we bet BMW USA wish they had more they could shift…

#6. Ford Explorer

As highlighted by an earlier study, the Gen-X is in love with the Explorer, as they see in it all the attributes of a large luxury SUV, but with a significantly lower price tag. Guess the same applies to the rich, too.

#7. Toyota Highlander

A very practical crossover, with lots of space, three rows of seats and all the latest amenities, the Highlander is as sensible a buy as it gets.

#8. Honda Pilot

Yet another seven-seater: even though they are rivals, one could copy the Highlander’s blurb abd it would apply perfectly to the Pilot, too.

#9. Honda CR-V

The CR-V is the segment leader, in terms of sales, in the U.S., so its presence here is not that surprising. Has just been replaced by an all-new generation that will, logically, follow in its steps.

#10. Honda Accord

The sole saloon here. Lots of space, equipment and good driving dynamics make for an appealing package for any household, apparently even those who can afford something pricier.

  • Nordschleife

    That’s how the rich stay rich. Since I am poor already I’ll buy something I can’t buy right now.

  • Tumbi Mtika

    Do they have no ambition?!?

  • dumblikeyou2

    I’m Gen-X. Should I be looking at the Explorer as my next vehicle???? How depressing.

    • Tumbi Mtika

      If it helps, the new one will be RWD. At least I think that’s what it said. I think I might have been jumping for joy seeing “Explorer” and “Rear-Wheel Drive” in the same article.

  • ediotsavant

    $250k ain’t rich. That’s $125K per person. Before tax. Not enough to buy and maintain a $100K car, food, drinks, vacation, kids….etc.

    • Pete Moss


      Dec 2016’s dumb comment winner!
      $250,000 family annual income and higher in the US translates to a mean income of just over $400,000 for the top income segment.
      Your comment is so stupid I would be wasting my time trying to explain.

      • ediotsavant

        Educate me.

        • Pete Moss

          I just monitor ignorance, i don’t correct it.

          Better to keep your mouth silent and let folks think you’re slow than saying something and proving it.

          • ediotsavant

            Then STFU!

          • Pete Moss

            There you go again proving my case.

  • psiqtas

    Hm…do You really now need to be rich in America to buy a pickup truck or Jeep/Ford SUV?! 8)

  • kachuks

    Are the well to do buying sensible cars because they are still pouring their money into overpriced Mcmansions just like the real estate bubble of the late 2000’s?

  • John S.

    The rich are not stupid. While driving in the mainstream with the great unwashed, they do not advertise their wealth. This aids in crime prevention. When moving in their circles at the club, they drive the “A” list cars. While in Germany, I saw the wealthy remove the model markings on their Mercedes to help confuse the bad guys.

    • smartacus

      that is absolutely correct. Local guy here has a mansion compound right on the ocean that stretches for the length of a city block. Yet he drives an unassuming Caddy XT5.

      Yeah, i noticed the debadged look being a trend in Germany that has slowly moved Westward.

  • TheBelltower

    I know it’s mincing words, but marketing types like myself consider HHI’s with an income of $250-550k to be “affluent.” Definitely not “rich.” You definitely see a changeover to higher-end cars once you go above the half-million mark.

  • Benjamin B.

    F150s can get expensive. I priced one that was over $67k. A Platinum. The Raptor starts at around $50k for the SuperCab short bed model (only Raptor gets this configuration) and goes up to around $70k. The truck I configured is a SuperCrew midsize bed (Raptor uses the shortest bed length).…SS6.XL9.U80.53A.CCAB.RETAIL.54W.89B.99G.BLR.AWD.44G.PLA.90D.96X.63E.96W.96L.47R.63S.43V.655.%5D

  • Ary Wisesa

    I remember one wise advice: if you have income $2000/month, try to make it $5000/month. When you eventually have income $5000/month, don’t change your lifestyle, just live as same as like when your income was $2000 per month. You will be rich.

    • Bash

      that’s true…and wise

  • Bash

    the real thing is that (for wealthy people) those are bought as a second family car or a third maybe .. I’m having difficulty believing that any family with +$250K income annually buy those while the real luxury cars out there are actually selling like hot cakes..

  • DGC

    So they a uniformed and uneducated too? Volkswagen Golf is the only car one would need….

  • diehard

    These rich people have other vehicles like company cars and lemo service.

  • Skye

    many boring automobiles on this list

  • Harry_Wild

    These are only people who have incomes of $250K! But if you look at those people who make over $1 million; they drive junkers! Yes, go and look at the real gated communities; not the ones in Hollywood created world. Not the NBA, MLB, NFL, A-List celebrities but of real multi-billionaires people like Sam Walton, Warren Buffett, etc…

BMW i Andretti Motorsport Unveils New iFE.20 Formula E Racer

The new electric racer comes complete with a distinct livery and some changes in its energy management software and rear-end structure.

U-Turn Goes Horribly Wrong As Driver Crashes Straight Into Lamp Post

For whatever reason, what should have been a simple U-turn ended up in a – thankfully not serious – accident.

Ford Ranger Reports For Duty As A Cost-Effective Army Vehicle

British engineering firm Ricardo has revealed a military-spec version of the Ranger in collaboration with Polaris Government and Defense .

McLaren Senna Sets Lap Record At Virginia International Raceway, Easily Eclipsing A 911 GT2 RS

The Senna lapped VIR a full 2.9 seconds faster than a Porsche 911 GT2 RS, a blistering fast machine in its own right.

Porsche Taycan Turbo S Outperforms Model S P100D In German Test, Tesla Fans Are Not Happy

The two EVs dueled in the wet and the Porsche came out on top, but since the tests were conducted by a German publication, many claim they were rigged.

Ford Is Making Connected Car Tech Free For Owners

Owners will no longer have to pay to remotely start and unlock their vehicle.

Here’s How TV Shows And Films Get Their Hands On Classic Cars

A company in Georgia connects hundreds of owners to studios that want their car.

Hyundai To Invest $35 Billion In New Auto Technologies By 2025

The South Korean government wants Hyundai to sell Level 4 autonomous vehicles by 2024.

Skoda EV Mule Hits The Nurburgring, Will Be A Production Version Of The Vision iV Concept

The upcoming model will effectively be Skoda’s take on the Volkswagen ID.4.

$120,350 A8 L 60 TFSI e quattro Is Audi’s First Electrified Flagship

The 2020 Audi A8 plug-in hybrid offers an EV range of 28.6 miles and 443 HP of combined output.