You probably think that the rich are indulging in the finer things in life, and that could be true, but when it comes to cars, they don’t really go for the flashy and outrageous, as one might have expected.
Certainly, for a number of them nothing but the latest Ferrari, Lamborghini or any other exotic will do, but for the majority, their choices are not that different to those of the average American.
Analysts from Edmunds examined 2016 year-to-date new vehicles’ registrations with household incomes above $250,000, and the data shows that, instead of flashy exotics, the 10 most favored were eight SUVs, one passenger car and one pickup truck.
They didn’t even go for luxury brands, either; as a matter of fact, BMW and Lexus are the only premium manufacturers in that list. Talk about turning stereotypes on their heads, huh?
So, what did they actually buy this year? Scroll down and you’ll find out that most were sensible, down-to-earth choices.
#1. Ford F-Series
#2. Jeep Grand Cherokee
#3. Jeep Wrangler
#4. Lexus RX
#5. BMW X5
The only model, other than the Lexus, with a posh badge. Its on-road manners are impeccable and it’s got a wide range to choose from. Given the SUV trend, we bet BMW USA wish they had more they could shift…
#6. Ford Explorer
As highlighted by an earlier study, the Gen-X is in love with the Explorer, as they see in it all the attributes of a large luxury SUV, but with a significantly lower price tag. Guess the same applies to the rich, too.