Final Rolls-Royce Phantom VII Leaves Production As One-Off

Rolls-Royce has pulled the plug on the seventh generation Phantom, following 13 years of production.

Commissioned by a renowned Rolls-Royce collector, the final example is a one-off special, based on the long wheelbase version of the car, and featuring a long list of items that mimic a 1930s ocean liner.

Finished in Blue Velvet and completed with a twin coachline with ocean liner motif to the shoulder, this special Rolls also benefits from a solid silver Spirit of Ecstasy, and pinstripe tires.

Its maritime theme is continued inside, where the automaker added two clocks, in tone with the classic ship radio clocks. Both are housed within a grooved bezel with 24 time zones, allowing owners to rotate them in either direction, depending on what part of the globe they are in. Another special touch is a hand-cut wake effect on the lambswool carpets, created by the brand’s craftspeople.

Powering it is the 6.75-liter naturally aspirated V12 lump that churns out 459 PS (453 HP) and 720 Nm (531 lb-ft) of torque. Just like the standard Phantom Extended Wheelbase, the final example needs 6.2 seconds to accelerate to 100 km/h (62 mph), and will keep going up to 240 km/h (149 mph).

No pricing details have been released, but fresh off the grid models used to start from roughly $470,000 in the UK, and it wasn’t uncommon for one-off examples to rise into the 7-figure zone.

With the aging Phantom out of the way, Rolls-Royce can now focus on the development of its successor, which is expected to debut sometime next year. It will ride on an entirely new platform, shared with the upcoming Cullinan SUV, and will be lighter and more tech-friendly.


  • Kaisuke971

    Beauty, glad the final one has this spec and the privilege was given to a Rolls-Royce collector. The Phantom 7 will be remembered as the model that gave Rolls-Royce its shine back.

    • Andrewthecarguy

      Yep. Timeless is a word that comes to mind. They could continue to produce this for a couple of years and it’d be ok.

  • Enter Ranting

    A study in vulgarity. Good riddance.

    • Matt

      Not to worry, the new generation will be here soon to carry the torch of ‘vulgarity’, as you put it.

  • TheBelltower

    Don’t get me wrong, I’m happy that cars like this are appreciated by people. But there are only so many trinkets you can cram into a car before it just looks like a hodge podge of trinkets crammed into a car.

  • xDRAN0x

    For experienced people, is this so far away in comfort and quality when compared to an A8/S-Klass/7 Series?

    • Andrewthecarguy

      Yes. The car itself rides higher…not quite SUV high, but higher than the ones you mentioned. Then there is the amount of sound deadening material applied, suspension settings and the overall quality of materials used puts it a few notches higher than the usual suspects could ever attain even in the highest specification.
      Then there is customization: you can customize these to your heart’s ( and wallet’s ) content.

    • Bob

      The placement of the elbow rest is crap though. I never know how to sit in it.

  • Blade t

    Never was a fan of these….

  • Tumbi Mtika

    This looks amazing. Danke, BMW.

  • Afi Keita James

    The rolls Royce phantom was glamorous and beautiful and the new one will be just as cool.

  • Luis Fernando Sierra

    White sidewall tires once again…? What´s next, fender skirts an vinyl roof…?