BMW 8-Series Concept Previews Brand’s New Styling Direction [104 Images]

BMW recently unveiled the stunning 8-Series concept at the Concorso d’Eleganza Villa d’Este and BMW’s Senior Vice President of Design has confirmed its styling will influence to the rest of the lineup.

Speaking with Car & Driver, Adrian van Hooydonk said: “From now on, this is the new look.” He went on to mention the concept‘s grille and modern Hofmeister kink will be prominently featured on new models as “with variations, it works in all segments.” The car’s trapezoidal exhaust tips are also slated to become a mainstay of future BMW models.

The company’s new design philosophy isn’t limited to exterior styling as the 8-Series concept also hinted at the future of BMW interiors. This suggests new models could come with more expressive dashboards, cleaner surfaces, and less clutter. We can also expect to see higher quality switchgear and a better integrated iDrive infotainment system.

Despite the concept’s recent unveiling, the styling changes were set in motion a long time ago. As a result, we should see the new design philosophy appear relatively shortly. It will obviously make an appearance on the 8-Series Coupe, but we should also see elements of the design on the X7.

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  • Bo Hanan

    How many more articles based on the same story with new headlines will we get?

  • ChizzoLi

    Someone at carscoops is obsessed with the new 8. We get it!

  • Auf Wiedersehen

    What’s with the skinny Fidel Castro wanna be? The photographer needs to retake the class on composition….awful photos.

    • Sjaak

      If the car does not work, they add wannabee actors, attempting to look intriguing,

      • Auf Wiedersehen

        I agree, but there are just some very odd pictures…the one snapped as he jumps straight up while hands in pockets and looking straight up stood out to me as just ODD and teh silly pic of what appears as the guy running in front of it in dress boots on tarmac…WTF?…it’s like, why is that even in the photo set….it’s a gallery of a new car concept, why are they focusing on people…

        • Sjaak

          The car itself is nothing special at all, The BMW designers owe 80% of the outside design to the Pininfararina Gran Lusso concept 2013; they put some balloons underskin here and there, exaggerated some lines, et voila…..job done. But as a whole the design does not get going, It is no sugar no salt nor pepper. That’s BMW’s problem, and they are aware of it. So their Marketing spiced it up with a cheap b-actor/model.

  • Sjaak

    and please change that horrible rat-nose, awful…

  • Enter Ranting

    Giant fake grilles aren’t a new styling direction, BMW. Why does EVERY new car have to look so ridiculously angry? Also, I much prefer finely crafted instruments to Play Station graphics.

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