VW Says It Makes No Sense To Sell New Polo In U.S.

Volkswagen says it has no intention to introduce the all-new, 2018 Polo

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by Brad Anderson

June 19, 2017 at 12:30

Volkswagen says it has no intention to introduce the all-new, 2018 Polo in the United States.

Speaking to Automotive News at the hatchback’s global premiere in Berlin, Volkswagen global sales boss Juergen Stackmann said that the price level of the segment in the United States is “ridiculously low.”

“It doesn’t make too much sense for us to bring a car like this, which has the substance of a class higher, into a segment that is so price driven in America,” he said.

According to Stackmann, it makes more sense for the automaker to continue to offer the Golf as its entry-level model in the United States, particularly since half of all Golf sales locally are for the GTI version.

“This is essentially where we start [in the U.S.]. Therefore, it makes little business sense to bring the Polo to the U.S. currently,” he commented. As it stands, Volkswagen remains focused on SUV and sedans in the United States, said Stackmann.