Chevrolet, Ford, and Ram unveiled a number of new trucks at the Texas State Fair but Toyota declined to make any major announcements.
That’s changing today as Toyota’s North American vice president of marketing, Ed Laukes, has confirmed a number of updated models are under development.
Speaking with Automotive News, Laukes said the “competition is getting stronger and stronger” and the company is planning to address that by updating their aging trucks and SUVs. While he declined to give a timeline, Laukes confirmed Toyota is already working on updated versions of the 4Runner, Sequoia, and Tundra.
Little is known about the upcoming models but Laukes said “powertrains are obviously a big piece of anyone’s equation as we work on CAFE standards.” He went on to say all options are the on the table to increase fuel-efficiency and “There’s absolutely no reason [why] we couldn’t have a hybrid truck.”
Toyota isn’t just focused on the development of the aforementioned models as Laukes said the company will keep improving the Tacoma which is facing stiff competition from the Chevrolet Colorado and GMC Canyon. The truck will also have to battle the Ford Ranger shortly and Toyota is committed to keeping the model at the “top of the class.”