2018 Toyota Century Is A Modern Flagship With Old School Styling

Toyota has taken the Century into its third generation by unveiling the new model ahead of its public premiere scheduled for the 2017 Tokyo Motor Show.

Still limited to the Japanese market, the flagship saloon carries an evolved styling, albeit on a larger scale, as it’s now 5,335mm (210in) long, 1,930mm (76in) wide, and 1,505mm (59.2in) tall, with a 3,090mm (121.6in) wheelbase.

Despite the classic look, the 2018 Toyota Century is equipped with the brand’s latest technologies. The list is long, and it has yet to be fully detailed, but it does count adaptive projector LED headlights, specially tuned suspension, which, in combination with the newly developed tires increase the ride comfort and reduce road vibration, active noise control system, and the Safety Sense P driver assistance equipment.

Having a larger footprint means that its interior is roomier than ever, and it comes with plenty of gadgets, including two individual rear seats, which can be controlled via a large LCD panel located in the central arm rest. The display can be used to access the air conditioning and sound system, and for extra credit, Toyota has thrown in a 20-speaker premium audio system too.

Other features found inside are the reading light, writing table, and rear-seat entertainment, in addition to the high-quality materials used throughout the cabin, such as leather and wool-upholstered seats, depending on the selected grade.

At its heart, the 2018 Toyota Century carries a 5.0-liter V8 engine that has been hybridized. No technical details have been released so far, but the automaker claims that it’s “in pursuit of the lowest fuel consumption in its class”.

PHOTO GALLERY

  • Bash

    Even though those seat will be very cushy and extremely comfy, but why don’t they use leather for god sake?

    • DuDE

      Wool is a much more suitable material for car seats and they dont squeak as leather

    • Michael Karkafiris

      If I remember correctly, wool is considered a more premium upholstery in Japan, at least for the kind of customers the Century attracts

      • Infinite1

        +1. How other countries mark leather as the premium material for seats, wool is the same for Japan

    • anonymous

      In the past, leathers are for drivers. People of means use cloth seats. Or velvet.

    • Craig

      You can get leather – and practically everything else – in the Toyota Century. And it should be noted that those cloth seats are actually wool.

      • Bash

        Sure it can be with leather and every other option, but ever since i know the Century, Toyota has been always offering the leather in it as an option, and in my mind that is not a flagship thing.

        • Craig

          I understand. But wool is not just cloth. It’s very expensive. Very high end. No Camry has wool seats.

          • Zed

            Maybe is Koala skin.

    • Random stranger

      I’m glad they did not use leather in the press pictures. Leather is a horrible material for car seats.

      • gary4205

        Lol.

        • Status

          You’re unfortunate enough to live in texas, so you’d never understand why leather is a terrible seat material.

    • Christian Wimmer

      In Japan many high-end luxury cars come with cloth seats. Leather is optional.

      A long time ago I read that the Japanese consider cloth to be superior to leather, especially the taxi drivers who claim it is easier to clean. The Toyota Century was originally designed for the emperor and dignitaries and it says a lot if these cars came with cloth over leather.

      Personally I don’t like leather seats at all. I hate them with a passion. I prefer cloth and fake leather (like MB Tex) over real leather. I never saw the appeal of the leather in any car. Even Cadillacs and Lincolns of the ’50s and ’60s came standard with cloth seats.

      • Carmaker1

        Thank you Christian for excellently pointing this out as I was just about to say the same thing.

      • emjayay

        I only know about ’61-’63 Lincoln continentals and they could be either leather or cloth. Mine (owned rather more recently) was leather, as I think most were.

    • RDS Alphard

      Because wool are more comfortable & quieter?

      • Carmaker1

        Precisely.

    • Lucas Mattos Azevedo

      It’s a cultural thing. In Japan they don’t think leather is better than wool or even cloth.
      Because of the noise leather makes.

    • Status

      Because leather has terrible thermal qualities, makes too much noise, and always cracks.

      • emjayay

        Depends on the quality. Good quality leather lasts for decades on car seats.

    • exeptor

      Maybe Toyota becomes a PETA supporters:).

    • Vanquish

      Premium textiles is the new thing, Maserati has silk seats, Land Rover with Wool…

  • ZYGIUS

    Looks like is based on Kanto Auto Works’ FS Hybrid Concept

    http://www.carscoops.com/2011/12/kanto-auto-works-fs-hybrid-concept-is.html

  • Craig

    I absolutely love that. And wish I could buy it. Because every sedan sold in North America [with the exception of the Chrysler 300] tries to look like a ‘coupe’ – sacrificing rear seat headroom in the process. The Chrysler 200 would still be ‘here’ if it was more 300 like and less ‘coupe’ like.

    • Deckard_Cain

      I agree with this so much. The 300 has a timeless look. If the 200 had followed that design it would still be here nowadays. Not every freaking sedan has to look like a coupe.

      • Vanquish

        agreed its getting old, that and the coupe suvs….

    • HaltestelleLuitpolthafen

      ” The Chrysler 200 would still be ‘here’ if it was more 300 like and less ‘coupe’ like.”

      No it wouldn’t be. It wasn’t competitive for multiple reasons. The 200 was an also-ran as soon as it launched, destined to be a fleet queen like most of FCA’s lineup.

      • Craig

        I do not agree!

  • Socarboy

    Well at least they didn’t put a Lexus “spindle grille” on it.

    • Jesse A. C. Majors

      Amen brother

  • stelvio

    I’ll take this over the new LS anytime. Sadly this is JDM only

  • supermanuel

    It’s like an old lady’s sitting room inside there.

  • StrangerGP

    Drooling over here. I would love to own a Century someday.

  • Bash

    When Toyota makes a better Cadillac than errr Cadillac it self, I love it.

  • OdysseyTag

    Not gonna lie, I like this, especially when I think of how the Japanese view such vehicles.

  • Knotmyrealname

    Can anyone explain the two seatbelts on the RHS rear passengers seat? The inboard one doesn’t seem to have a place to buckle.

    • Vassilis

      The middle part can probably be raised, used as a third, small seat and there may be a buckle under it.

    • diesel_vdub

      The console in the center of the rear seats flips up to provide a 3rd seat. It’s very obvious in some of the pics but it doesn’t look luxurious.

  • Christian Wimmer

    The first and second Century generations looked great. Distinctively Japanese with a very elegant touch to them.

    This third iteration does not look as good, especially the front design has become a little “dull.”

  • Vassilis

    People here seem to like it but I think it’s horrid. I’d much rather have an S-Class.

    • Finkployd

      they would too if they had to pick one or the other … but I guess there’s some appeal to the century’s refreshingly rancid styling

    • Eythan Aldrich

      Horrid? Please don’t underestimate this car……..

      • Matt

        He’s talking about the styling. It’s pretty damn ugly, but in a cool way.

      • Vassilis

        I don’t know how much it costs but put it next to an S-Class. Both inside and out we’re talking about night-and-day differences. By itself it may be a good car, the looks may be appealing to some but the competition is simply better.

  • rodknee

    Can anyone explain the two seatbelts on the RHS rear passengers seat? The inboard one doesn’t seem to have a place to buckle.

    • Dennis James

      You tie them together and make a knot.

  • Dennis James

    The inside looks like a luxury hotel room from the 70s, probably a deliberate move from the designers 🙂

  • 3rdworldjunkie

    It was and still is Rolls Royce of Japan
    Amazing

    • PK

      then what’s bentley of japan?

      • Random stranger

        Nissan President (discontinued)

      • 3rdworldjunkie

        Good question…
        Any suggestions?

  • RDS Alphard

    ONE problem, it still use old-school nickel battery on the hybrid.

    • emjayay

      Odd.

  • Thomas

    .

    Wow, I really like it. 🙂 I hate the swoopy styling of most full size sedans that reduces headroom and spaciousness in exchange for a sporty look that designers inexplicably think luxury car buyers are interested in.

    If it is not ridiculously expensive, Toyota should find some way to allow US buyers to have one brought to the States! I wouldn’t need the extreme luxury version, just a big, formal looking car with lots of room!

    – Thomas

    • Carmaker1

      It the most expensive Toyota-badged product, not happening based on 200-Series sales stateside.

  • KareKakk

    When did blue button illumination become something luxurious? Looks rather cheapish as any Hyundai or other cheapoes does the same to attract buyers. Today the good old green illumination would be the choice for exclusiveness.

  • donald seymour

    I just love the fact that Toyota said, “fxx k it, we’re going with what we deemed best for the car.” Forget the trends. I love the direct 90’s vibe mashed with modern technology.

  • Zcat

    The side profile is a combo of RR, Bentley, and an older Lincoln Continental. Not bad, but not original in the least. The front end and rear end are pretty ugly, IMO. Looks cheap and bland. However, I love the shower curtains in back! Everyone needs privacy while washing their rubber ducky!

  • Blanka Li

    Oh, I thought this was Lincoln bringing back the Towncar . . .

    • Carlo

      This is what the new Town Car should be and what a true American luxury car should be. Big and proud of it. Bravo Toyota. Yet American car makers only care about suvs and low rear roof lines on sedans as other posters have said. Toyota should import these cars however the price will top the Lexus LS I think.

  • Toronado_II

    Reminds me my youth !

  • Merc1

    It’s traditional goofy Japanese inside and out. It’s a modern day Cressida more than anything else. Where is the V12? No leather?

    M

    • Status

      Leather is crap. Wool is better.

      • Merc1

        In your opinion. I wouldn’t want to sit on no damn wool in a car.

        M

        • Status

          How cold does it get where you live?

          Now you know how I came to my opinion on leather.

  • Carmaker1

    I had mentioned 2 1/2 years ago Toyota was developing a new Century with a hybridized 5.0 V8, but I started to wonder when it was coming out really, when I didn’t see any spy shots nor a word of updated news after LS 500 reveal.

    Wasn’t expecting it again, forgetting that Tokyo would be the perfect debut to celebrate 50 years of Century and 80 years of Toyota.

  • WOULD DO WELL WITH LIVERY DRIVERS HERE IN THE US.

    • emjayay

      With a cheaper interior. That looks like an extra 10G.

  • Victor Ferreira

    No V12? Sad.

  • Victor Ferreira

    Also, guys, the reason the Century uses wool and not leather is because, to the designers (maybe to the Japanese?) leather isn’t necessarily refined. It sticks and squeaks, gets too cold or too hot. Wool provides for an always pleasurable, quiet seating experience, as one would expect from something the Emperor rides in.

  • TrevP

    Those seats look like grandmothers couch.

  • LWOAP

    Some people prefer cloth, I’d personally go for the leather option. Yeah, it will take substantially more effort to clean and maintain, but it gives the interior a classier appearance. You know, like a fine pair of shoes or the perfectly aged taste of wine.

    Ok, time to come off my pedestal. It’s getting cold up here.

    • thecuntsatdisquswantmetowrites

      And, by “classier”, you mean as classy as a decadent Detroit whorehouse.

      • LWOAP

        Oh you know it. 🙂

  • bd

    The Century is ToYoCo’s flagship sedan and not the LS.

    Wool fabric is higher end than leather (think of the higher end wool fabrics used in expensive men’s suits).

  • Vanquish

    I really like this car especially the interior

  • appleimmune

    FUGLY

    • Eythan Aldrich

      like yourself moron -_-

      • appleimmune

        Brave tough guy on the Internet.. Shouldn’t you be on ledge somewhere?

    • emjayay

      I was hoping to never see that word again.

  • Cobrajet

    Finally. I guess the new LS made it necessary to update this thing now.

  • stelvio

    Wool will absorb the smell and muffle the sound of the the emperor’s fart. Leather will just bounce it off and spread it around the cabin. In that sense wool is more luxurious than leather hands down. Hell even Queen Elizabeth’s Bentley State Limousine don’t have leather because these blue bloods know better. Smelling fart is only for leather and vinyl loving plebeians lol

  • Cupboi

    Splendid. The last remaining luxury car that isn’t made to please rappers and footballers.

    • LWOAP

      And they’d still end up with one regardless.

  • gary4205

    80’s technology at it’s finest.

    • Status

      Aren’t you for 80’s technology just to avoid the coming of the autonomous car?

    • OG

      I’m not seeing any of that “80’s tech” here.

  • PeterMcPumpkinPhD (Harvard)

    I just want those seats

  • Six Thousand Times

    Great car except that the lovely V-12 is replaced by a “hybrid.”

    • OG

      At least it was replaced by one the smoothest (if not the the best) V8 in production

  • smartalec

    What happened to the V12?

    • m3gtr

      Stopped production

  • Salih Ahzem

    Sad to see the sole Japanese V12 car as this is gone now, but it’s the age we live in I guess…

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