A New Toyota With Previous Century Styling Is Japan’s Rolls Royce

The most exclusive model from Japan is a car very few have ever heard about outside the country. The Toyota Century was born back in 1967 and was named for the 100th birthday of the company’s founder, Sakichi Toyoda.

It remained unchanged for two decades, but at the 2017 Tokyo Motor Show Toyota debuted a new generation  of the Century.

Unveiled earlier this month, the flagship saloon could fool you into thinking that it’s a 1990s car, featuring a classic boxy design with sharp angles that has slightly evolved over its predecessor, dominated by a large grille, rectangular headlights, and multi-spoke alloy wheels.

However, opening the door reveals a lot of modern equipment, such as the infotainment system, digital dials, and rear-seat entertainment, among others, which blends in with the classic style in a rather minimalistic layout. Users also get to enjoy the wood trim, wool/leather seating, premium audio system, reading light, writing table, and others, offered either as standard, or optional.

Toyota has yet to release the specs of the 2018 Century, but we already know that it uses the 5.0-liter V8 petrol engine and electric motor powering the LS 600h, backed up by a nickel-hydrogen battery pack.

Pricing details haven’t been announced either, but don’t get your hopes too high, because the automaker still has no plans of offering their new flagship saloon outside Japan.



  • pcurve

    I think toyota would be pleasantly surprised how many people in the U.S. would buy this over German flagships.


    • LeStori

      A class-less society

      • JAl

        Sounds like your mom would be right at home.

        • LeStori

          Mother is well and truly deceased but her family were well-to-do. I am sure she would laugh at your impertinence. Meanwhile please exit via the servant’s door.

    • bd

      Aside from being a lot more luxurious and more than double the price.

  • europeon

    No more v12? 🙁

    • pcurve

      I know! 🙁

    • SteersUright

      Now THAT would be cool!

      • europeon

        The last generation Century was know for its v12 engine. I don’t know why they downgraded to a v8.

        • Random stranger

          lower fuel consumption.

          • europeon

            It’s a six figure car, targeted towards luxury, and made for people to be chauffeured in it, do you think fuel consumption is a concern here?

  • man i’m loving this 100

  • TheBelltower

    Really? This is hideous. I’d take a 1985 Cressida over this mess.

    • Mynameis Taylor

      you must have bad taste lol

      • TheBelltower

        I’m sure some people would think so!

  • SteersUright

    i have no clear idea why I like this car as much as I do.

    • Bash

      It reminds us to the era of floaty big shiny and square cars, that cruse like a dream.

      • SteersUright

        Everyone I talk to loves the “old” Cadillacs that felt like land yachts that floated down the street in complete isolation. Why can’t Cadillac just go back to being who they are, the company that makes the softest, comfiest, good looking, grand, stately, massive boxes that float down the road as you say? Them or Lincoln. Cant help but think there is a demographic not being served here.

        • Bash

          Exactly, you are right to the money.

  • Tony J

    I love this car its what the continental should have been

  • renesis 16x

    Amazingly dignified. The textbook example of elegance.

  • RDS Alphard

    I have only 2 complaint about this car,

    1. it no longer has the famous 1GZ-FE, 5.0-litre DOHC V12 that the 2nd Century was unique for, was Japanese’s first & only V12… although the V12’s fame was mainly from Top Secret’s Twin Turbo modified one, then fame again from IG user “fastsupra1”, and later again on UAE’s quad-turbo V12 86.

    2. it use nickel-hydrate battery, the old & rubbish battery that Prius had been used since 1997… Toyota know Lithium-ion is better (in-fact they used in many of their car to save space & boost efficiency) but still didn’t want to use it.

    • Krisnadi Imam

      about no.2, yes they are less energy dense and heavier, but the latest nickel hydrate battery would outlast a the best lithium ion battery if well maintained. Also its more resilient dealing with adverse temperature and safer.

      I still say it should have a large displacement V12, just because… u know… its a V12. i dont care if the electric motor that powers the car 90% of the time and i plug the car to recharge every night and i would if ever cruise at 100MPH… i just want a V12 sitting on my engine bay.

      • RDS Alphard

        You’re the first one who mentioned the advantage of nickel hydrate battery.

        Ever since like 2008 or so when European & Korean use lithium-ion battery, all I’ve ever seen were people bashing how nickel-hydrate battery are rubbish at energy dense & weights more… like for example Hyundai Sonata Hybrid able to make higher EV-only top speed & have 10x the range than Prius or Camry Hybrid, is mainly thanks to lithium-ion battery.

        And then Tesla’s success also mainly due to they use lithium-ion battery which has better range where you don’t get run out of juice every 10 miles or so.

        • Krisnadi Imam

          the advantage of the li ion battery cannot be denied, however there are many perspectives to approach the same objective.

          nimh battery got advantages in ease of use, longevity and temperature stability. all of which might be considered more important than outright performance to weight ratio.

          most cordless device for rugged environment rarely uses li ion cells for the same reason.

          it is likely if you have a cordless housephone or music player or handheld game device from a decade ago still running with its original nimh battery just fine, while your latest generation smartphone devices struggled to maintain its battery capacity over 2 years of continuous use.

          latest gen nimh cells will never be as energy dense as a li ion, but they have worked hard to hammer in more lifetime, duty cycle and durability out of the same capacity.

          perhaps it is the same reasoning that’s being used in considering the battery types for the century.

          • RDS Alphard

            Now you mentioned it, all my newer phone with li-ion battery are dying faster than it used to be… while my older phone with ni-mh is still maintain power quite nicely, with the exception of a few phone where I often use it down to 5% & that somehow damaged the battery.

  • Eduardo Palandi

    love the wool seats. make it LHD and let it become available abroad, Toyota! I promise I won’t complain about the lack of a V12, even if I miss it (like I do)!

  • Krisnadi Imam

    i dont know why, but even if it looks dated, if i have the money and the lifestyle to afford this kind of car, i would take this over any bentley or rolls or anything else along the line.

  • Ameer Hassan Tajaldeen

    this is way more cooler than a bentley

  • Trackhacker

    This is my type of luxury car! No leather nonsense! Just pure class and the exterior would really stand out.

  • Victor Ferreira

    I agree with others, I think this would sell really well out of Lexus dealerships in the U.S.

  • JAl

    I like the car but they need their ass beat over those seats.

    • RDS Alphard

      They are wool, great for both winter & summer, also makes no noise when you move your butt.

  • alexxx

    So old school…love it…

  • Andrew Ngo

    I am interested on what the shift knots on every door do. It looks like you can launch a missile with that! Or maybe it is something to adjust the seats.

    • RDS Alphard

      I would say door handle since there’s none in the car, while seat adjustment is elsewhere.

  • psiqtas

    I always liked the Toyotas Century (especially 2nd gen), because they stayed true to the original, classic limo recipe, today forgotten by most manufacturer, plus they prefer velour upholstery, the most comfortable yet long forgotten upholstery material too!

  • Maximilian Norlande Rabbitt

    I’m sorry, I just don’t see it. I don’t mind old school styling but THIS in not my kind of old school. Old or new Rolls-Royce or Bentley? Classy. The fictional Quartz Regalia or non-existent Dimora Natalia SLS 2? I’d love one or two of the first at least. But MY GAWD, The only thing I find pretty about this car is the logo. The only other things I like about it are the….well…um…there’s the material of the seats, but that’s about it….IF what I heard was correct. Idk, I don’t look up what I don’t like

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