Hyundai has big plans for its Genesis brand – not only a slate of new models, but a completely new dealer network. And its current dealers are hopping mad over the prospect of being excluded.
Genesis models are currently sold out of mainstream Hyundai dealers across America, roughly a third of which (totaling some 352 dealers) have invested in staff and facilities upgrades in order to sell the top-of-the-line G90.
The automaker is preparing, however, to slash that number down to about a hundred dedicated showrooms. This means that most of the dealers already selling Genesis models will be cut out of the loop.
Automotive News reports that the issue came to a head at a conference of Hyundai dealers in Dallas earlier this month, where several dealership owners got up and left en masse – ostensibly in order to discuss privately, later rejoining the meeting.
“Both the company and the dealers are in complete agreement that this is critical for the success of the Genesis brand and the dealer body,” a Hyundai spokesman told Automotive News, declining to comment on the incident. “At this particular meeting, during a conversation on the Genesis brand, the dealers asked to have further discussions on the topic, which already are taking place.”