Watch Volvo’s Automatic Braking System Save A Kid’s Life

Driving a new vehicle that’s equipped with the latest safety assistance systems could make a difference between life and death not only for its occupants, but for distracted pedestrians, too.

What you’re about to watch is a good example of how far technology has evolved over these last few years, in a scenario that’s unfortunately too common – a bus drops off a few kids, and two of them start running across the road without checking for traffic first.

The second kid manages to spot the oncoming semi just in time, but it appears that it’s already too late for the first child. However, this Volvo truck is equipped with an automatic emergency braking (AEB) system, in addition to other safety features, so it automatically applies the brakes.

Thanks to the safety technology, likely combined with the driver’s quick reaction time, the semi appears as if it almost defied the laws of physics, as it came to a complete stop in no time, saving a precious life during the process. Hats off to Volvo and the driver!


  • Awesome! Glad the kids are okay.

    • Big Black Duck

      but u very well know dumb @$$ kid like that will not be as lucky next time right

  • T2X

    Dumb kid! Have nobody teach him how to across the street?
    And about the Truck, Awesome brake! Very fast and strong brake reaction for this heavy truck.

    • Moveon Libtards

      Looks like the driver might have started breaking a split second before the auto-brake kicked in.

  • Moveon Libtards

    Gotta love the dumb older girl who calmly walks away when she thinks her little boy friend has just been splattered all over the highway. Didn’t even check on him on her way down the hill to mommy’s. No problem, he will just be regenerated like on my smartphone app game!

    So much for girls being “more mature” for their age than boys…

  • benT

    As great as the save was, and it is truly G.R.E.A.T., the kid ran an extra few metres away from the oncoming unit, which saved him.
    The technology stopping the truck is absolutely the reason the kid’s alive as it’s rapid slowdown was a total gobsmack.
    Driver probably should get a new seat belt fitted as the one used would be stretched a bit by now…………and a medal!!

    • Axel Cortez

      a new seat and troussers and undies

  • MMNYC18

    Darwin Award

  • Ruel Lewis

    The best Ad I’ve ever seen. Good Job Volvo.

    • pcurve

      These ads are out of control

  • pcurve

    Good thing trucker wasn’t speeding… the guy behind him was keeping safe distance… the kid had good reaction…. and probably didn’t hurt that the creator of the honked

  • Eythan Aldrich

    Volvo For Life!!!

  • Remember when Top Gear made fun of Volvo failing with the emergency brake press exhibit? Well now they have another video that they must show.

  • Ary Wisesa

    Wow, Volvo safety system is nothing short of amazing. It should become a global standard on every vehicle in the world, just like seatbelt and airbag.

    Btw, the parents should learn from the Japanese, they teach their children (and even the employees) to look at both sides before crossing. This time the kid is (luckily) safe, no one knows what could happen next time.

    • Marty

      Norway has fewer traffic deaths than Japan (both per person, per car and per driven km), so I’m quite sure the Norwegians teach their kids that too. Doesn’t everyone?

  • Bob

    We usually come here to see news on massive horsepower figures, track times, delectable design and all that but I think Volvo deserves acknowledgement and praise for prioritising human life over everything else. I still have a mother today because of Volvo and, from this, someone still has a child.

  • drc

    What country is this where kids don’t cross in FRONT of the bus and have 2-way stops while doing it? Seems they need to rewrite their laws there, wherever it is.

    • Matt

      Yes because young kids are really going to follow some obscure ‘bus crossing’ rules.

      They ran across a busy highway without hesitation, I doubt they were thinking about any ‘laws’. These were kids being careless but I doubt they will do it again.

      • Garlic

        Of course, generation playstation…

    • uS’gedlemba

      I was thinking to myself where the heck this is because that bus driver stopped right in the middle of the road to offload children.

    • salamOOn

      i think its norway.

    • KareKakk

      This is Norway, and the bus company promised doing a long talk with the driver; they shall not dump the kids off at such places without further precautions.

  • getoffme

    Darwins’s Theory right there.

  • TheHake

    What an idiotic little shit.

  • Belthronding Tinuviel

    just amazing! very welldone Volvo!

    Btw,last week we visited local Volvo dealer for new XC60 test drive.
    Quality of the car,minimalistic and perfect interior, very best designed exterior AND unbeliviable Safety systems.. Still Could not decide which spec of car i like the most,just amazing.On highway we just left wheel and pedals,car went like a boss and proved itself nicely. İ have already decided my next car:)

  • karmat

    The girl in pink wrote off the little guy…didn’t even check to see if he made it.

  • JR Glide

    Please Volvo…… do not interfere again with natural selection.

  • Igor Brezovic

    Volvo is parent’s best friend. Just hope that kid’s mom didn’t beat him too much after the incident!

  • Wandering_Spirit

    Fantastic stuff. Those kids though…dumb as goats.

  • Stephen G

    Why are messing with God’s plan of natural selection. Thanks to Volvo we have one more stupid human being walking the earth.

  • Vassilis

    Fuuuckin hell. I hope that kid learned something.

  • Konrad

    It wasnt AEB, becouse AEB do not recognize pederastians, only vechicles. Volvo twitted this info some time ago.

  • Per Jostein R. Ørslien

    This is fake news.

    This is what the company published on their Facebook today:

    In cooperation with top level experts from Volvo Corporation (Sweden) an investigation was carried out to identify whether it was the innovative Volvo FH emergency braking system, or the human reaction that prevented the accident. The investigation revealed that in this particular situation, which happened on 19 June 2017 in Herad in the south of Gol municipality in Norway, it was 100% human reaction. The report shows that distance between the truck and the child, who suddenly appeared on the road, was critically short. Moreover, the small-height child was running and appeared on the road unexpectedly. Thus, in that particular situation, it was impossible for the Volvo FH emergence braking system to recognize the child as an obstacle, and stop urgently. From the above stated, it could be concluded, that it was the truck driver, who managed to evaluate situation accordingly, his prompt reaction and immediate action that prevented the accident from happening.

    We are happy to acknowledge, that with no regard to the report provided, it would be not possible without Volvo Corporation engineers, who developed the innovative technical features of Volvo FH e.g. emergency braking system. Moreover, we must certify that the overall technical condition of the truck, low rolling resistance winter tires, and our internal training courses on safe and economical driving, are the key factors that make our drivers better prepared for situations like the one described above.

    We are proud to have such competent and experienced specialists in our team, able to evaluate critical situations and react fast. The great performance of our driver and specialists of our training department will definitely be praised.
    Once again, we would like to express our sincere gratitude for the good words and comments received from all over the world. With regard to this situation, we would like to refer to a global campaign for child safety “STOP.LOOK. WAVE” developed by our long-term partner Volvo Truck Global. Dear parents and all stakeholders, please think about your child safety on the road. We take this opportunity to emphasize the importance of road safety education programmes in primary and secondary schools.

  • Nedžad

    Somwhere in Bosnia, Croatia or Serbia.

  • SteersUright

    Dont get it. Why dont they stop oncoming traffic too like we do in the states when dropping kids off of school buses? Especially on 2 lane roads like this. Amazing technology. Volvo deserved a ton of credit. The braking of that massive truck was phenomenal.

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