That’s Rich: Geely Wants To Make Lotus A Ferrari Rival

Two months after it completed the purchase of Lotus, Geely is laying out its plans for the British sports car manufacturer – and we have to say, they’re pretty ambitious.

Although it hasn’t been officially announced yet, Lotus is planning to launch its first SUV, which is probably going to be based on the CMA modular platform that also underpins the Volvo XC40 and Lynk&Co 01. The platform is designed to host high-performance powertrains and of course all-wheel drive, which is obviously good news for Lotus.

Geely’s plans for Lotus though don’t stop with the SUV. According to Autocar, the Chinese company wants Lotus not only to keep making sports cars, but also intends to up its game considerably.

“We are making plans; we want to bring back the heritage of Lotus to be one of the top performers in the luxury sports car segment. Lotus used to be ranked alongside Ferrari and Porsche, so we need to come back in that rank again”, its boss, An Cong Hui, said.

After years of uncertainty, Lotus has recently returned to profitability and now appears to be finally in good hands. Rivaling Ferrari, though? That’s setting the bar perhaps too high – but, hey, the guys have made a great job with Volvo, so they might just do the same for Lotus.

PHOTO GALLERY

  • U8INIT

    Oh they about to Werk Lotus all across the board.🍿

  • Vassilis

    I really hope they succeed. Lotus deserves the best.

  • Bo Hanan

    Page 8/10 is pure sex. And if the SUV looks like the photos it will do very well.

  • Obsequious Lickspittle

    Lotus used to be ranked alongside Ferrari and Porsche…
    Oh really? I smell revisionism.

  • ediotsavant

    No doubt they will succeed. Volvo is at its best ever since they were acquired and will get better. Lynk & Co. that was just created, will be a huge hit. Lotus now has the funds it needs to make it happen.

  • Dustin

    Dany Bahar wanted to make Lotus a Ferrari rival as well.

  • wait a minute

    not with those transit van wing mirrors will they rival Ferrari.

  • wait a minute

    But i hope they will get a bit of what Mclaren has been able to achieve.

  • Bob

    As long as they can get away from the Corolla engines.

  • EyalN
  • Lets wait and see !!

  • John Smith

    The title of this article is a bit rich. So Lotus can’t compete with Ferrari, why? They’ve maintained themselves and shoestring budget and was even able to finally make a profit after years of not turning one. The only difference was they didn’t have a billion dollar conglomerate to draw from. Now, they do. I can’t wait to see their SUV.

  • jsz00

    The Chinese are coming. Suck it.

  • liams92

    I don’t doubt they will do well, I would aim at Porsche. When you go too high up the ladder you are fastly in Aston, Bentley and Mclaren territory. Porsche seems to be the ideal target, ~50-150k sports cars and a few SUV’s. It was always quality and finish holding Lotus back, they could make good driving cars, but finding someone to part with that kind of cash for a sparse cabin and not being a practical daily is tough going.

    • Shahul Usman

      Yea Porsche does it right.. base caymand and boxsters, macan.. panamera and cayenne…911’s and halo cars…

  • Michelin

    All sportcars producers dream to became Ferrari rivals.
    I dream to play tennis and beat Roger Federer….
    Dreams are dreams, but Colin Chapman can’t design next cars !

  • Shahul Usman

    Colin Chapman rolling over in his grave… a lotus suv

  • Wandering_Spirit

    In order to make it survive it’s going to turn from “niche car for purists”, with lots of power and razor-sharp chassis and steering in a light package, into the usual heavy, accessory packed auto-transmission piece of crap full of bling for the usual parvenus who don’t understand a crap about cars but they do pay for anything with a brand on it. The idea of a Lotus Suv then…

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