2018 Ford F-150 Makes A Strong Case For Continuous Segment Domination

Even though full-size pickup truck buyers have plenty of competent alternatives to choose from, the Ford F-150 has consistently led its segment when it comes to overall sales.

During this in-depth review, Kelley Blue Book’s Micah Muzio attempts to explain why the 2018 F-150 is worthy of its financial status and also why you should definitely consider it if you’re in the market for a large workhorse.

For starters, it has a spacious and highly functional cabin, boasting supportive and overall comfortable seats. Furthermore, there are plenty of storage spaces within the doors and the center console.

KBB goes as far as to call the F-150’s cabin a “great place to live and work,” and recommends you go for the Super Crew version if you priority is to carry people.

On the road, the F150 rides well, offering a solid braking feel, good visibility in all directions and even decent fuel economy – as long as you go for the 325 HP 2.7-liter EcoBoost version.

If you’re interested in looking elsewhere for your full-size pickup truck needs, know that rivals from Toyota, Nissan, Chevrolet, GMC and RAM are also exceptionally good at their job.


  • rodriguez256

    It is the best looking pickup truck in its segment in my opinion.

  • Ishliss

    Wait a couple years for them to sort out the transmission programming, we have had 3 for work and they all have had terrible down shift programming. Felt like hitting a brick wall coming to a stop on most occasions. Up shifts were fine but could be smoother.

  • Frank Yoster

    ill choose the ram

  • gregsfc

    Number 1 mpg full size truck for 2018. F150 with the 2.7 L Ecoboost 20/26/22 HP 325, Torque 400 @ 2750 RPM.

    Number 2 mpg full size truck for 2018. F150 with the 3.3 V6 19/25/22. HP 290, Torque 265 @ 4000 RPM.

    Number 3 mpg full size truck for 2018.
    F150 with the 3.5L Ecoboost 18/25/21. HP 375, Torque 470 @ 3500 RPM.

    Three way tie for 4th place mpg full size truck: Ram with the 3.6 V6 17/25/20. HP 305, Torque 269; Silverado/Sierra with the 4.3 V6 18/24/20. HP 285, Torque 305; Sierra/Silverado with the 5.3 V8 eAssist 18/24/20. HP 355, Torque 383 @ 4100.

    Number 5 mpg full size truck for 2018.
    F150 with the 5.0L V8. HP 395, Torque 400 @ 4500 RPM.

    Last place mpg full size truck: Tundra with the 5.7 V8. I’ll spare Toyota the embarrassment of the data, because mpg is really low, like last millennium low, and performance is about the same as F150 number 3 and F150 number 5.

    And no I did not forget Ecodiesel. The only sales of new Ecodiesel not currently banned are 2017 and before already on dealer lots, and only recently did those units get reinstated at now a lower mpg- – 21/27/23. HP 240, Torque 420 @ 2000, but since they are still at an impass with the EPA, there is not a 2018 Ecodiesel, and they are not currently being manufactured for USA sales, I did not rank them.

  • Six_Tymes

    Decades of building pickups to almost perfection. I give credit where credit is due. Nice work Ford.

    • nauticalone

      Agreed! I drive a Silverado LTZ Crew Cab (company truck) but for my money would definitely buy Ford.

  • If I ever go to US, I need to test drive pickup trucks and feel how do they drive.

  • Bash

    My brain says F-150, my heart says RAM!

  • SteersUright

    Rented one in Hawaii. Plenty of power from the turbo 6, but the truck also felt unrefined with body quivering over bigger bumps at high speed. Not familiar with trucks and don’t know if this is common, but it was off putting. Other than that, its a challenge to park and drive on smaller roads (obviously) I found. But also was really comfortable and felt very safe, like driving a tank, lol.

    • gregsfc

      F150 has an all-aluminum body, and in some configurations it’s many hundreds of pounds lighter than competitors’ same configuration, and while the lighter truck offers many advantages, when you consider that they are designed for high capability towing and payload which requires a certain level of stiffness to combat sway and sag, it’s understandable that its not the smoothest ride. So a super-smooth ride may be better found in a brand that’s heavier. My std cab, 2wd, short bed can be a little hoppy on bumpy roads with an empty bed, however, no other full size has as quick handling, power responsiveness at any speed, or as high mpg as my F150; not even close. So there is a trade off to A light weight pickup, but I’ll take a little jittery ride on back roads considering all the advantages.

  • gregsfc

    The last statement is not quite right. Author states to get decent mpg in a 2018 F150, one has to choose the 2.7TT engine. On the contrary, compared to the history of this segment regarding mpg and compared to the competition, Ford offers four engines not counting Raptor, each with decent or better mpg: (1) fantastic mpg with the 2.7TT (highest ever in a gas powered full size truck), (2) great mpg with the base 3.3LV6 (2nd highest ever in a full size, gas powered truck), (3) good mpg with the 3.5TT, especially considering it has class-leading peak torque peaking at lower RPM than any competitors’ highest performer, yet beats even their base power trains in mpg; and (4) decent mpg with the 5.0 V8, which beats all other non hybrid V8s, and unlike GM’s mild hybrid, is available in lower trims and smaller configurations with even more horsepower and peak torque than the 2017 version.

    Ford has done so well for 2018 in fact with respect to available mpg estimates and their power trains, that those top two power trains meet or beat all the smaller class pickups with any gas engine, even when those smaller pickups are equipped with base 4 cylinders and 100 less horsepower and torque than F150.

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