An Accident Happened To BMW’s X7 Concept On Its Way To Detroit

If you’re heading to the Detroit Auto Show this month with the hope of checking out BMW’s latest concept, we’re afraid we have disappointing news for you: it’s not there.

First unveiled at the Frankfurt Motor Show this past September, the BMW Concept X7 iPerformance made its US debut in LA six weeks ago. It was then scheduled to grace the Bavarian automaker’s show stand in Detroit, but something happened to it along the way.

BMW didn’t release details of the incident, but told Autonews that “the SUV was damaged while in transport to Detroit by truck.” Instead the manufacturer slashed the X and displayed a 7 Series sedan in its place.

The concept previews a new flagship crossover coming down the pipeline from BMW, slated to slot in above the X5 and include three rows of seating. Production is already getting underway in Spartanburg, South Carolina, where BMW assembles most of its crossovers.

Expect the X7 to arrive in showrooms sometime next year, when it will go up against the Mercedes GLS (which itself is in line for replacement), and perhaps to a lesser extent, the Audi Q7, Volvo XC90, and Range Rover/Sport – as well as full-size, truck-based SUVs like the Cadillac Escalade, Lincoln Navigator, Infiniti QX80, and Lexus LX 570.

Photo Gallery

  • gbmike25

    Huh, saw the headline and picture and agreed, pretty horendous

    • Stigasawuswrecks

      It looks like it had a head on collusion with a tree from the forest where they get their ugly sticks.

    • Bo Hanan

      Now imagine it with a Roll Royce grille grafted to it. Wouldn’t be that hard.


  • donald seymour

    No, I love this truck. Period. I Love the art-deco design.

    • Astonman

      I like how spacious it is inside. The headroom is not as low as other BMW SUVs. It will do well.

  • Tumbi Mtika

    If only the lights weren’t so thin, this would look perfect.

  • Ugly Beyond Reproach

    One of the worst styling exercises to ever come out of BMW. An acid trip gone bad.

  • GE90man

    If only the grille could be bigger /s

  • Belthronding Tinuviel

    İ wish that gigantic grill had this damage,it is just eye bleeding fugly.

  • Innocuous

    Who cares? They’ve been pimping out this thing for quite a while at this point. Just launch the production model already.

  • no25

    An accident happened before the truck. The design is a mess.
    All jokes aside, I do feel bad. This is definitely the first I have heard of this.

  • ctk4949

    Fugly exterior, did they at least change the interior??

  • Paul

    This would be its second accident. The first one was the design itself.

  • thunder bolt

    If this is a concept then BMW is way far behind the Chinese whose used to copy BMW.

  • Sjaak

    a toyota-bmw

  • Enter Ranting

    I’d like to thank the truck that took out this giant abortion.

  • DMax

    I’m sure a whole lot of badge snobs will buy this garbage.

  • Mark Hawthorne

    The design of that front end makes me think the bigger accident happened in the design studio. Anything that damaged it from the windscreen forward was probably a self-harm incident.

  • Bo Hanan

    That grille has to be large enough to support the new Rolls Royce Cullinan’s grille, which this car will share its platform with. So it may look weird on the X7, but it should look right on the RR.

    • Mark Hawthorne

      You honestly have no idea how platform sharing works if you believe this. R-R has publicly said that the Cullinan Project is an aluminum platform to be used on other R-R products and is therefore not this platform which is a stretched X5.

      • Bo Hanan

        Prove your information.

        • Mark Hawthorne

          “Labelled an ‘HSV’ (high-sided vehicle) by Rolls-Royce itself (which won’t stop everyone else calling it an SUV), the Cullinan is designed around a brand new lightweight – and ultra-stiff – aluminium platform, to be shared with further future Rolls models. Rolls-Royce is at pains to point out that it doesn’t share its platform with any of parent company BMW’s X-series models.” …from an interview in CAR magazine 20.11.17.

          Over to you.

        • Mark Hawthorne

          No reply with proof of your own? I’m shocked.

  • Robert Ballard


  • Víctor

    That grille looks like two testicles

  • TheBelltower

    Was there really an “accident?” Or has the response been so bad, that BMW saw this an an opportunity to tweak the design and reintroduce it. There are a lot of details I like about this design. But overall, it has the presence akin to a dumpster on 22s.

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