Nissan To Showcase Innovative Brain-To-Vehicle Tech At CES

Nissan is looking to redefine the way people interact with their cars by enabling vehicles to interpret signals coming directly from the driver’s brain.

This new technology is called Brain-to-Vehicle, or B2V for short, and it promises to speed up reaction times for drivers, as well as to make cars more adaptable.

Nissan will showcase this new and exclusive technology at the 2018 Consumer Electronics Show in Las Vegas, which kicks off this Sunday, January 7th.

“When most people think about autonomous driving, they have a very impersonal vision of the future, where humans relinquish control to the machines. Yet B2V technology does the opposite, by using signals from their own brain to make the drive even more exciting and enjoyable,” said Nissan executive VP, Daniele Schillaci.

“Through Nissan Intelligent Mobility, we are moving people to a better world by delivering more autonomy, more electrification and more connectivity.”

This new technology is based on Predicting and Detecting. The way it can predict is by catching signs that the driver’s brain is about to initiate a movement – which in turn can help the driver assist technologies take action more quickly. As for its detection prowess, the system can evaluate driver discomfort and change the driving configuration or style when in autonomous mode.

According to Dr. Lucian Gheorghe, a senior researcher at the Nissan Research Center in Japan, B2V tech could also use augmented reality to adjust what the driver sees, thus creating a more relaxing environment.

“The potential applications of the technology are incredible,” said Gheorghe. “This research will be a catalyst for more Nissan innovations inside our vehicles in the years to come.”

During tests, drivers will wear a device that measures brain wave activity, which is then analyzed by autonomous systems. In turn, the systems can then take action (turning the steering wheel or slowing the car) 0.2 to 0.5 seconds quicker than the driver, all while remaining largely imperceptible.

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  • ChrisInIL

    Psh….this is just a faster path to assimilation.

    Resistance is futile.

    • Status

      You go to church and you read the bible, don’t you? You’re already given up your own autonomy and chosen to assimilate. Why should the automation of a mass-produced consumer good bother you?

      • ChrisInIL

        Lighten up Frances. It was sarcasm.

        Unfortunately, you had to take the opportunity to evangelize about YOUR religion, and you missed the joke.

        • Status

          But that’s the catch, it isn’t a religion by definition. I don’t want to bring out the stamp analogy for you.

          • ChrisInIL

            Ah, but the real catch comes from Merriam-Webster: “a cause, principle, or system of beliefs held to with ardor and faith”

            Yours is a religion because of how you practice it, regardless of your denial.

          • Status

            Wrong again, as you’re looking at the definition of religion, which isn’t what I believe in.

            From the same MW dictionary, atheism is defined as “a lack of belief or a strong disbelief in the existence of a god or any gods”

            Source: https://www.merriam-webster.com/dictionary/atheism

            It isn’t denial of anything. It’s a cut and dry definition. Even from the Greek root word of ‘theist’, to not be a ‘thesis’ is to simply add the letter ‘A’ to the beginning of a word, hence ‘Atheist’.

            I’m no in denial of anything. You just want to think that not believing in any god is a religion….which does’t make sense. It’s also not a religion as there is no codified practices of worship or ceremony, so that’s also wrong on your part.

            That stamp analogy, by the way, is that atheism is a religion in the exact same way that not-stamp collect is a hobby.

            Not stamp collecting is not a hobby.
            Not believing in god is not a religion.
            It’s that simple.

          • ChrisInIL

            You’re so comfortable in your own rambling that you don’t realize how far off the rails you’ve gone.

            I’m not talking about God or atheism. I’m talking about your religion – the one where you think that people are so flawed that you wish to impose your own beliefs that technology can resolve those flaws.

            Since you brought it up, one of the primary principles of atheism is to deny that it’s a religion, and to do so with enthusiasm. The irony is that action makes it a religion. Your analogy is convenient, but ultimately is a strawman.

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