Seat Launches Cupra Brand, Announces First Models For The Geneva Show

Cupra Brand From SEAT

Seat is the latest automaker to have launched its own performance sub-brand, called simply Cupra.

The first models under the now standalone sub-brand will be introduced at the 2018 Geneva Motor Show, in March, and will wear the new Cupra logo.

Prior to that, the Spanish automaker will host a special international media event on February 22, to mark the debut of the brand, during which we’ll probably get to see the new models for the first time.

“Cupra has always been the sportiest expression of Seat. Now the time has come for it to gain its own soul, its own DNA, its own identity, by becoming a new entity”, the company said.

The only Cupra-branded car at the time is the Leon, a compact hot hatch based on the Golf, which shares its engine with the ‘R’. This means a 2.0-liter TSI four-cylinder unit, rated at 300PS (296hp). The limited edition Leon Cupra R, on the other hand, has 10PS (10hp) more.

In the near future the Cupra brand is expected to welcome the Ateca as well, which could to be powered by the same engine as its hatchback sibling.

Further down the road, a Coupe SUV is another possible candidate for the Cupra family, said to go into production by 2020.

Don’t look for a new Seat Ibiza Cupra, though, because the company reportedly believes there isn’t much demand in the segment for subcompact hot hatches.

more photos...

VIDEO

https://www.youtube.com/watch?v=xjQk2RIw3AE

  • Hamster

    looks like a video game Logo…

  • Lancia Fan

    The idea is a total rip-off of Abarth…without the cool history. It will probably sell well

    • TheHake

      It probably wont.

    • Bo Hanan

      You’re right it will sell well. Seat has taken off under VW ownership and the higher performing cars always appeal to buyers.

  • salamOOn

    That logo looks lige some random teenage magazine “temporary sticker” tattoo….

  • fabri99

    I wonder if all these sub-brands will actually work. Still, I’ve always liked Seat’s sportier side, so hopefully this new Cupra brand will give us more performance-focused models. Perhaps even a sportscar.

    • I thought sportscar is out of the question, people want them to revisit Tango concept. But simply Seat don’t have enough money. And as one of the worst performing division in VW Group they already improved the sale by Ateca, so expect more SUV instead.

      • fabri99

        Probably you’re right, but you never know!

        • Yeah with all automotive you simply don’t know the future. But I miss when Seat are free to do stuff. Like the Cupra GT, even if that car only exist for racing (VW reportedly rejected the car due to cost and branding image).

      • LWOAP

        I heard there was going to be an Ateca Cupra but I don’t know if that has been confirmed.

        • I think it’s been publicly confirm, the second Cupra badges would be in SUV.

  • Personally I don’t get the branding but can’t wait to see what car they will bring.

  • Bash

    Brilliant idea,, they gonna make a cupra out of every car they have.. interesting.

  • europeon

    The video thumbnail looks like delicious Tide pods.
    I’ll show myself out…

  • Vassilis

    I think this is a little unnecessary but it’s interesting to see where it’ll go. I hope it isn’t just a marketing exercise and we’ll see a real difference in the line-up. I hope not the price though.

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