BMW Australia Pleading With Headquarters To Build A Pickup

BMW Australia is pleading with the German automaker to produce a pickup to rival the Mercedes-Benz X-Class.

During a rather eye-opening interview with Car Advice, BMW Australia boss Marc Werner said that the automaker simply cannot ignore the demand for pickup trucks, particularly in markets like Australia and various others in South East Asia, Africa and South America.

“We have been very pushy regarding utes or pick-ups, and we believe that this is something the company should be looking into”, Werner commented. “We have raised that with headquarters and certainly investigations are happening as we speak, but it’s too early to speak about the results of that analysis, but if there was a ute we would certainly take it. We cannot close our eyes and neglect it, we cannot neglect market trends.”

This isn’t the first time BMW has commented on its interest in creating a luxurious pickup truck. However, these latest comments reveal a certain urgency within executives of the brand who believe such a vehicle needs to be produced sooner rather than later.

“If you look at the market, more than 150,000 Utes [were sold last year], out of 1.1 m cars overall and I think that that segment grew last year by 17 percent,” Werner said on the popularity of pickups, or utes, in Australia.

According to him, a pickup truck from BMW wouldn’t be at odds with the brand, noting the initial complaints regarding the original BMW X5 and its subsequent success.

Rendering via Rain Prisk

  • Dr Strangefinger

    Why not? In fact, surprised it’s taken them this long to consider offering one given the margins on such product.

    Next up: Porsche to offer the Ceyarra 4×4 SPT (sports pickup truck) in 2021. It could happen???

  • AxlRock

    Honestly, this rendering doesn’t look bad. At all.

    • MultiKdizzle

      Really, I think it looks apalling. The mere concept as well.

  • Matthew Daraei

    Strangely, I like the idea and the rendering of the car.

  • Honda NSX-R

    Soon Audi will follow

  • Some ol’ bloke

    Just those light indents……. Honestly, I like the rest though

  • Bob White

    Honda can’t even give away their unibody SUV/van based pick-up. Merc did it by re-badging a Nissan with minimal investment. This won’t happen at BMW.

  • FactChecker90803

    Maybe we’ll see a BMW body on a TOYOTA Hilux with Beamer I4 and I6 Gas and Diesel engines.

  • Mitchell Jones

    B U I L D I T I N A U S T R A L I A pls

    • I doubt it, economically it made no sense.

      • Mitchell Jones

        I know 🙁 wishful thinking on my part

        • Yeah it’s a shame. Especially after the plant is closing. There was a proposal make Zeta based global SUV that will be produced in Australia. A lot of people think that SUV shift could save the Holden. If only.

          • Mitchell Jones

            Ha don’t get me bloody started on that subject it makes my blood pressure rise XD

          • Lol I don’t want to send anyone to hospital! Yet…

  • They probably see Mercedes X success and like, if people want to buy that, we sure have people by double kidney as well.

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