Toyota’s Next TNGA Platform Will Be Used On A Pickup

American consumers have an insatiable demand for trucks and crossovers but Toyota’s North American CEO has revealed the company will remain focused on cars.

Speaking to Wards Auto, Jim Lentz said Toyota would never be able to achieve the kind of volume that Chevrolet and Ford get with full-size trucks such as the Silverado and F-150. He went on to say the company will never be able to sell 700,000 Tundras annually and it is unlikely the company will ever offer a three-quarter or one-ton version of the Tundra.

Tundra sales have remained relatively steady for the past few years and Carsalebase data shows the company sold 116,285 units in the United States last year. That’s a significant climb from 2011 but it pales in comparison with the hundreds of thousands of trucks that Ford, General Motors and Ram sell every year.

While Toyota doesn’t expect to tackle the truck juggernauts, Lentz did reveal the company will offer will offer a truck based on the next-generation of the TNGA platform. Little is known about the model but the next TNGA platform is already in the planning stage and the executive confirmed it will spawn a truck platform.

Lentz went on to say part of the reason he believes trucks and crossovers have become so popular is “there really haven’t been any truly innovative sedans introduced in the market since about 2014.” Plenty of new sedans are on the horizon and this could help spark renewed interest in them.

Besides taking about trucks and sedans, Lentz slammed the protectionist policies of President Trump. As he explained, if tariffs on imported steel and aluminum raise the price of new vehicles by $200 it would effectively become a “$3.4 billion tax on U.S. consumers.”

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  • PhilMcGraw

    It’s fine that Toyota doesn’t sell as many as it’s competitors in the truck world, as I don’t always equate sheer sales volume as the SOLE indicator of the quality of the truck.

    However, I hope that Toyota doesn’t get into the mindset of “Oh we will never be able to match their output” and decides that means it’s alright to skimp out on luxury or innovative features that those other trucks offer.

    • YUP, NOTHING WRONG WITH NOT BEING THE ABSOLUTE TOP SELLER. JUST MAKE SOMETHING PEOPLE WANT AND THAT MAKES A PROFIT.

  • Zandit75

    So they’re planning a competitor for the upcoming Hyundai Santa Cruz??

  • Frank Yoster

    just give it up toyota…the Big Three Own U..and laughing at u!

  • SpongeBob99Swell

    Lemme guess…. the next-gen Tundra will use the truck-based TNGA platform then?

    If so… then go for it! (hopefully the same applies to the next Tacoma, 4Runner, and Sequoia too).

  • PK

    frank yoster ain’t lying. ford, chevy and ram dominate the pickup truck market. they’re literally everywhere!

  • PK

    that’s why i’m saying, it’s hard for the foreign pickup trucks to enter in the american market cause of the big 3.

    • FactChecker90803

      Ford, GM and RAM sold over 200,000 full size trucks and SUV’s outside of NAFTA in 2017, so don’t see how that would mean no presence outside of NA.

      • PK

        you realized my comment is 5 months old right? lol

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