Toyota To Make The Prius Look Less Like An Alien And More Like The Prime

The Toyota Prius was never considered by any means a beautiful car but you could say that the current generation really pushes the boundaries of weirdness in mainstream production cars.

Fortunately though, Toyota appears to have decided that the time has come to make the Prius less awkward to look at, planning a redesign that will borrow the more acceptable styling cues of its plug-in hybrid sibling, the Prius Prime.

According to a report from the Japanese CarSensor, the facelifted Prius will get a mild styling update for 2019, with the changes focused on the front and rear ends. The end result should make the Prius look better but not too similar to the plug-in hybrid and more expensive Prius Prime for market positioning reasons.

US Prius sales have dropped to almost exactly half of their peak in 2012, at just 108,661 cars, with many market analysts suggesting that the bizzare styling of Toyota’s green champion has played a role.

The front end is likely to adopt a more clean look, with reshaped headlights and fog lights, while the rear end might probably drop the huge vertical LED taillights for something more acceptable.

The same report goes on and says that the hybrid 1.8-liter powertrain will also receive a few mild updates to further boost the Toyota Prius’ fuel economy figures.

The 2019 Toyota Prius is reportedly going to make a world debut this December.

H/T to GreenCarReports!

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  • Ron

    It is still by far one of the ugliest cars I have ever seen.

    • Dennis Scipio

      I’ve seen the current Prius on the Road, personally it looks better (but not by much) in person, than in pictures.

      • supermanuel

        I disagree Dennis- I think it looks worse in person than it does in the photos. It’s an absolute horror show.

        • Joe E

          Agreed. It doesn’t even look like a motor vehicle designed to carry passengers. It looks like some sort of float from the Disney Main Street Electrical Parade.

  • no25

    Not like the Prime is any better.

  • Adilos Nave

    This is akin to making the Predator (with mask removed) look like Freddy Krueger. Not exactly an improvement.

  • GobbleUp

    From the poor article, who can tell which photo is of which car? Maybe label the images in the teaser and header?

    It’s a fine car and has done well. Mostly I see the drivers either holding up traffic in the fast lane on purpose to teach everyone a lesson or absolutely speeding and weaving like a sports car when those little punters are not capable with the tiny tires and poor brakes. Not everyone does this, but lots of morons.

    • MultiKdizzle

      It’s pretty obvious to most of us? Given that this a car seen on the roads everyday.

      • GobbleUp

        I’m not memorizing Prius’s. Lazy article without titles.

      • GobbleUp

        And yet not.

  • Stephen G

    Why do automakers seem to think that a drive train deserves it’s own body? Why can’t I get a Corolla hybrid?

    • Joe E

      Totally agree on the extra cost on the different body panels. I think Toyota developed this Prius when they were still high on massive Prius sales, and Prius dominating the category. They did the whole “Prius goes plural!!!” campaign (VOMIT) and introduced Prius C and Prius V and you could tell Toyota thought Prius would take over the world. There was even chatter that Prius would replace Scion as a sub-brand. And then reality hit, C and V failed, and now we have two hideous variants of this latest Prius.

      • Justin Spencer

        If gas prices were still high, all of them would still be around in second generation format. They were pretty popular a few years ago.

  • LWOAP

    It still will be ugly.

  • Holden Ute

    I get that it needs to be all aerodynamic and all, but I mean it didn’t have to be this bad

    • Marty

      It hasn’t much to do with aerodynamics. It’s a business decision to make cars with “alternative” engines look “alternative”.

  • Harry Nimmergut

    I was hoping Toyota was planning on this for the 2018 model year. One of my good friends is an admitted Prius-holic. His ’07 finally hit 300K miles, whereupon the rear bumper decided it had been attached far too long. Since he couldn’t afford the Prime and isn’t a fan of the C, I’m now stuck looking at his sorry-arse-looking Prius for the next 10+ years. I told him about the Hyundai Ioniq; he wanted nothing to do with it.

    • ctse

      Why’s that? The Ioniq is a fine car.

      • Autoexperte

        it hasn’t the reliability of a Prius, the reason: Bosch electronic parts

  • Autoexperte
    • Hello Moto ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Looks like a Prius V, but the wheels look very un-Prius like.

  • eye.surgeon

    Great, now what to do about the terrible stying in the rest of toyotaworld.

  • MarketAndChurch

    The Prius Prime is ugly too.

  • Paul

    At least they are hinting that the ugly stick they smacked it with may be some of the problem with its slumping sales.

  • ErnieB

    Agreed the ugliest car being sold next to all the lexuses .. oh.. wait .. they are Toyota’s too!!

  • Paul

    Toyota needs to take these same practices over to their Lexus brand as well and tone down their eccentric styling cues.

  • Stasys

    I have already seen it in Lithuania yesterday (almost bumped to my parked car). Apparently they are already selling updated model in EU. 🙂

  • Honda NSX-R

    I forgot the last time I’ve seen a current gen Prius

  • SamBamm

    Ugh…when is this whole ‘Storm Trooper’ with wheels fad going to be over?! Thank goodness for Jags and Mazda’s

  • it’s so ugly, people should be paid to drive it.

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