Volvo To Focus On Electrifying Current Range Over Launching New Models

Volvo has revealed that it won’t launch any all-new models between now and 2020 and instead focus on electrifying its existing range.

Speaking to Autocar, Volvo’s Europe, Middle East and Africa boss Lex Kerssemakers said that the Swedish marque is aiming to have 25 per cent of its annual sales to be electric models by 2025. One of the first cars off the ranks in this plan will be a hybrid variant of the XC40. Shortly after that model arrives, Volvo will introduce an all-electric variant too.

Meanwhile, Polestar is also progressing with the hybrid 1 coupe and is soon set to introduce a second car, this time an electric model resembling Volvo’s Concept 40.2 from 2016.

It was previously reported that this 40.2-based production model would be badged as a Volvo but that may no longer be the case. Either way, development of the coupe-like hatchback is already underway and that the vehicle will arrive with a modular battery system. Volvo has yet to confirm what exact range the model will achieve but said it is targeting a figure of around 310 miles (500 km).

A selection of all-electric vehicles are coming

In 2017, it was discovered that Volvo had applied to trademark the names P5, P6, P8, P9, and P10 for “vehicles and conveyances; Electric vehicles.” It is widely assumed that the automaker will attach these names to electric versions of existing models e.g. XC90 P5, for example.

Discussing potential new models Volvo may be interested in launching in the coming years, Kerssemakers said both a coupe and convertible are interesting prospects.

“It would be nice to have a convertible or a coupe. It’s the cream on the cake but you don’t need it to survive,” he said.

more photos...
  • Dr Strangefingger

    I’ll buy a Volvo when they finally realize that hydrogen fuel cell power is the way to go.

    • Status

      So you won’t be buying a Volvo or any forthcoming car from any automaker in the long-term. Gotcha.

      I guess you’ll be happy with old Dodge Neons and Hyundai Accents.

  • MarketAndChurch

    I really think this is a good idea, the volvo design language is still and fresh, no need to go updating it when you can instead focus on electrification.

  • I THOUGHT POLESTAR WAS GOING TO BE THEIR ELECTRIC BRANCH.

Lamborghini Huracan Evo Does The Quarter Mile… Faster Than You’d Think

The latest iteration of the baby Lambo is powered by a screaming 5.2-liter V10 with 631 HP – and boy does it go…

Never Get Lost In Nature Again With The Ranger Raptor’s Clever Sat-Nav

Compared by Ford themselves to breadcrumbs, the system places a virtual pin on the map every second.

Lamborghini Aventador S Art Car Salutes Monterey Car Week Attendees

This Lambo was treated as a canvas by 19-year old American street artist Skyler Grey .

Rivian R1S Buyers Will Be Able To Choose Between Three Roof Configurations

One of the options available on Rivian’s upcoming SUV will be a two-piece, removable composite roof .

2020 Porsche 911 GT3 Touring Pounds The Tarmac On The Nordschleife

As with the 991.2-based model, the new GT3 Touring Package will be a 911 purist’s wet dream.

Original McQueen-Driven Mustang Bullitt To Be Auctioned In 2020

The current owner of what is probably the most famous Mustang ever inherited the car from his father.

Driven: 2019 Hyundai Kona Elite Is A Crossover You Might Actually Want

Behind its cute looks, the Kona is a crossover with lots of appealing features that won’t break the bank.

Drako GTE Is A 1200 HP Electric Hyper Sedan That Promises Supercar-Like Handling

Loosely based on the old Fisker Karma, it’s got a massive output, impressive tech and costs $1.25 million.

2019 BMW 330i Fights The Clock At The Hockenheim GP Track

For a four-pot-powered sports sedan, the new generation 330i performed remarkably well on the circuit.

Mercedes-AMG GT 63 S: A Sexy Super Saloon For Those Who Want It All

The GT 63 S four-door combines aggressive looks, room for four and extreme performance, so if you can afford it…