Mahindra Investing Big Bucks To Crack Into U.S. Market

Indian giant Mahindra & Mahindra could spend almost $1 billion in its attempt to crack into the U.S. auto market.

The company will invest $230 million in three facilities in Detroit, consisting of a warehouse and logistics center, a prototype and engineering operation and a vehicle assembly plant to be constructed in Auburn Hills, Michigan.

This plant will initially become operational by constructing the cheap and rugged Roxor off-roader. Further down the road, Mahindra wants to develop a plethora of other vehicles for the U.S. market using its host of Detroit facilities. Ultimately, these projects could generate an additional $600 million in local investment and roughly 400 jobs, Automotive News reports.

Detroit may have lost its shine but Mahindra thinks it’s the place to be

Mahindra, along with four other manufacturers, is also competing for a $6 billion contract for the U.S. Postal Service to design and produce mail carrier vehicles.

“The state was happy to see a company coming in and setting up in Detroit because that doesn’t happen very often these days,” Mahindra managing director Pawan Goenka said of the company’s decision to set up in the Motor City.

In its ongoing bid to expand beyond its home country, Mahindra has purchased companies including SsangYong Motor and Italian design studio Pininfarina. Mahindra and Ford will also develop a midsize SUV together.

more photos...
How Fast Can A Lamborghini Huracan Go On An Empty Runway?

The owner of this baby Lambo actually clocked a higher top speed than the one quoted by the factory.

2020 Nissan Juke: What It’ll Look Like, Powertrains & Everything Else We Know

A sneak peek at the second-generation 2020 Nissan Juke that will retain its bold styling.

CR Finds 2019 Hyundai Veloster A Blast To Drive On Twisty Roads

Consumer Reports reviewed the new-gen Veloster R-Spec and came away impressed by it.

BMW X2 Is Bursting With Aggression Thanks To 3DDesign’s Bodywork Add-Ons

BMW doesn’t intend to roll out an M version of the X2, but this example gives us an idea of how it might have looked like.

Mercedes-AMG A35 Takes On Four Of The Best Hot Hatches Out There

You can’t go wrong with any of them, as they all produce over 300 hp and most have all-wheel drive.

Lamborghini CEO Admits They Have Considered A Modern-Day LM002

The automaker has looked into building a modern-day Rambo Lambo, but won’t disclose if they will go ahead or not.

Rimac C_Two Development Still On Schedule, Weight Reduction A Priority

Mate Rimac has 200 engineers working full time on his new, ground-breaking electric hypercar.

1953 Lancia Aurelia B20GT Is As Beautiful As They Come

This Lancia Aurelia Series III is for sale and it costs more than two new BMW M5s in the UK.

VW Group Could Replace Its Ukraine Plant With A New One In Serbia

Ukraine’s poor economic conditions has the automaker’s local factory operate at least than a tenth of its annual capacity.

Skoda Officials Pushing For Scala RS Hot Hatch That Might Just Be A Hybrid

A performance version of the Scala is still under discussion, and the success of other RS models works in its favor.