Lexus Executive Advisor Hints A Fuel-Cell Vehicle Could Be Coming

Lexus offers a handful of hybrids including everything from the NX 300h to the LC 500h. However, the company hasn’t embraced plug-in hybrids or fully electric vehicles.

That will likely change in the future as Lexus’ executive advisor, Jeff Bracken, told Wards Auto “We will absolutely work to improve mileage through additional hybrids in our product mix.” Bracken declined to say which models are in for the hybrid treatment but the company only offers a few vehicles without the option. They include the IS, RC, GX and LX.

When asked about the possibility of a pure electric vehicle, Bracken suggested the company would “eventually have an electrified option.” He went on to say this could be a plug-in hybrid, an electric vehicle or a fuel-cell vehicle.



Speaking of the latter, Bracken implied an FCV was all but official as he stated “There is a chance of a future fuel-cell-powered Lexus, although the timing of that announcement has not yet been determined. All I can say is, stay tuned.”

Bracken made the statement after being asked about the possibility of a Lexus-branded version of the Toyota Mirai. However, previous reports have a suggested an LS-based fuel cell was in the works.

Besides talking about eco-friendly models, Bracken said Lexus doesn’t have any plans to introduce a car which would cost less than $30,000. He also ruled out entering the A- and B-segments.

While the company doesn’t have any intentions of producing compact models besides the upcoming UX, Bracken said the LF-1 Limitless concept represents one of the gaps the company is trying to fill in its lineup. Bracken has been pushing for a production version of the concept and the company recently filed an application for LQ moniker.


  • LeStori

    Wonder if this will be more enviromentally friendly than EVs. Apparently the amount of enviromental damage making an EV takes about 50,000 miles/80,000 kms of use before they are the equivalent of an ICE. This includes the extra 2.5 tonnes of extra CO2 emitted during the manufacturing process of EVs. Add to this the extra fine particulates due to increased tyre and braek wear and we have the recipe for a major enviromental disaster.

    • TheBelltower

      Where are you getting your information? Even if this is true, cars go far beyond 50,000 miles.

      • LeStori

        It is true thar cars travel more than 50,000 miles unless they are written off in an accident. However as with all technology there are pros and cons.

        If you search under” Are e-cars as green as they seem? “you will find something. They may or may not be true. I was actually reading an article under the heading “Will Europe make its own e-car battery cells?” as all cells that are made up into a battery pack are currently made in Asia. One of the videos on that page talked about German researchers findings on how green are EVs . The article also discusses the ral reason why China is going EV in a big wway. The threat of an oil embargo in a country that is highly dependant on oil and has plenty of electricity. The Japanese attack on Pearl Harbour has it’s roots in the oil embargo on Japan after Japan attacked China.

        If any of the information is actually true then we will not neccesarily have a reduction in enviromental damge until we develop the EV technology much further. In the short term we may be just spreading the enviromental destruction to other parts of the enviroment currently untouched. There is really no free lunch. Someone or somehting always has to pay the bill.

        • Autoexperte
        • TheBelltower

          It’s true that the production of EV’s is not a “green” process. Though battery production is becoming much more efficient. Some EV manufactures are developing production in the US and not Asia. And that will help clean up the supply chain. However, whenever we hear discussions about the pros and cons of EV’s versus other vehicles, there are three main things that are generally analyzed. The production of the car, the production of the energy to power the car, and the waste from the car while it’s being used. For the first component, the production of the car, it’s true that it uses more natural resources to produce an EV compared to a conventional vehicle. For the second phase, the production of the energy, EV’s are generally more efficient by a pretty large margin. With ICE vehicles, there is the supply chain for oil as well as other fluids. To drill for oil, tanker the crude around the globe, refine, transport again locally, is not nearly as efficient clean as creating electric energy. I think all of this has been discussed and analyzed, with the efficiency of EV’s outweighing comparably sized ICE vehicles after a few years of use.

          However, I have not seen a study that takes into account the inefficiency of both creating the power and supplying the power to the fuel stations. With EV’s, there are no fuel stations. Charging stations don’t require the same kind of unique infrastructure as gas stations do. Charging at home requires a dryer plug. For gas stations, to build the station, energize the station and pumps, staff, transport the staff, and constantly truck-in replenishment fuel, are all significant things that adds significant waste to a drivers’ twice-weekly gas station visit. Ironically, the process of producing and providing gas to customers requires a fair amount of electric energy.

          Most studies that I’ve read stop their ICE/EV comparisons at the tailpipe. However there is a much more complete look at the supply chain and ecosystem that needs to be done. But where most studies already favor EVs, any further analysis wouldn’t bode well for conventional ICE vehicles.

  • SpongeBob99Swell

    …would it be the Toyota Mirai’s platform-mate it seems?

    Anyway, will be looking forward to it, and I hope it doesn’t look like that alien spaceship know as the Mirai, but with rather an elegant classy look with some aggressive touches (ex: the controversial if in-your-face Lexus spindle grille)… I believe it might take a lot of inspirations from the LF-FC Concept.

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