After 100 years of Chevy Trucks, there’s little doubt that the latest Silverado marks a considerable advancement over the Bowtie-badged pickups that have come before it. But if your taste veers more towards the classic, these retro-liveried trucks may be just the ticket.
They’re not some special edition from the manufacturer, but they are offered by the dealer – one dealer in specific: Blake Greenfield Chevrolet Buick out in Wells, Minnesota (and its sister showroom in Spring Valley near Rochester in the same state).
The Minnesota dealer is offering retro treatments for the latest Silverado that have been attractive attention (and orders) not only from local customers, but from those across the country. As Car and Driver reports, the side-business started when the dealer took a 2014 Silverado with 70,000 miles on it in trade-in for a new truck. Greenfield’s salesmen said they’d have a hard time selling it, so the franchise owner took it to his cousin Ray who owns a vinyl shop nearby.
Ray spent hours upon endless hours designing and applying a special wrap to the truck, inspired by the two-tone, square-body C/K pickups from the 1970s and ’80s. The dealer also fitted a lift kit, retro-style wheels, chrome trim, and old-timey badges, all to make it look more like the ’73 Chevy his dad drove when he was growing up in Iowa.
Greenfield used the truck as a promo vehicle for his dealerships, and calls started pouring in. “It seemed like it went viral almost overnight. We had calls from all over the U.S.,” Greenfield told C/D. He started taking orders from Texas, New York, Pennsylvania, Ohio, Michigan, and Arkansas – all from customers wanting similarly decked-out retro trucks. He still has that first 2014 model that kicked it all off. But while he has it listed for sale, he’s apparently not too eager to actually sell the truck that became something of a mascot for his business.