Minnesota Dealer Makes Its Own Deliciously Retro Chevy Trucks

After 100 years of Chevy Trucks, there’s little doubt that the latest Silverado marks a considerable advancement over the Bowtie-badged pickups that have come before it. But if your taste veers more towards the classic, these retro-liveried trucks may be just the ticket.

They’re not some special edition from the manufacturer, but they are offered by the dealer – one dealer in specific: Blake Greenfield Chevrolet Buick out in Wells, Minnesota (and its sister showroom in Spring Valley near Rochester in the same state).

The Minnesota dealer is offering retro treatments for the latest Silverado that have been attractive attention (and orders) not only from local customers, but from those across the country. As Car and Driver reports, the side-business started when the dealer took a 2014 Silverado with 70,000 miles on it in trade-in for a new truck. Greenfield’s salesmen said they’d have a hard time selling it, so the franchise owner took it to his cousin Ray who owns a vinyl shop nearby.

Ray spent hours upon endless hours designing and applying a special wrap to the truck, inspired by the two-tone, square-body C/K pickups from the 1970s and ’80s. The dealer also fitted a lift kit, retro-style wheels, chrome trim, and old-timey badges, all to make it look more like the ’73 Chevy his dad drove when he was growing up in Iowa.

Greenfield used the truck as a promo vehicle for his dealerships, and calls started pouring in. “It seemed like it went viral almost overnight. We had calls from all over the U.S.,” Greenfield told C/D. He started taking orders from Texas, New York, Pennsylvania, Ohio, Michigan, and Arkansas – all from customers wanting similarly decked-out retro trucks. He still has that first 2014 model that kicked it all off. But while he has it listed for sale, he’s apparently not too eager to actually sell the truck that became something of a mascot for his business.

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  • Earl Scheib

    Clicking through the photos made me smile. Love it!!!

  • chippers

    I wasn’t a fan of the original but somehow I love this.

    • Bo Hanan

      Being honest- me too.

  • Six_Tymes

    i’m not gonna lie, I was doubtful, then i started looking at the pictures. These look great! whoever thought of the idea to do this deserves a bonus. In fact, i love them all so much, that if i were to buy one i would be so sure which color to pick, because all look so good.

    • Jay

      Same, I was actually a little upset that it doesn’t look as good with the new front end. I wish there were an inexpensive way to get the grille and headlights more retro looking to go with this.

      • Jeff Korhonen

        I agree the grille just doesn’t fit, but I’m sure there is an aftermarket option out there. I’d drive one of these for sure

      • Six_Tymes

        i get your point about the grille and lights, and that might have been cool too, but I honestly don’t think any changes are needed. these all look great as they are. I wish I could see these in person.

      • Six Thousand Times

        The chrome and black grille looks pretty good with this treatment.

    • Shane

      Really? The orange one? When your dreamsicle turns into a nightmaresicle.

      • Six_Tymes

        are you 12?

  • eb110americana

    I like the one with the chrome beauty rings and literal chrome “hub caps.” The wheels just feel more appropriate for such an expensive truck. Probably painting the grille surround body color except for a thin chrome outline would help to cement the effect.

  • haji

    Nice.

  • MJ Coffey

    Well done!

  • fuzz

    i’m not gonna lie, I was doubtful, then i started looking at the pictures. These look great! whoever thought of the idea to do this deserves a bonus. In fact, i love them all so much, that if i were to buy one i wouldn’t be sure which color to pick, because they all look so good.

  • I think they look better like that.

  • Duke Woolworth

    Great idea. Doesn’t affect the mechanical warranty, emissions, or safety.

  • Infinite1

    I remember looking at old orange and white ones not thinking twice about them. Now, looking at the modern day one with that wrap in the same color brought me back to my childhood when I saw one driving by.

  • Infinite1

    I remember seeing one as a kid in the orange and white which was old when I was a kid. I never thought twice about it when it drove by, but looking at the modern day one with the wrap of the same color, it brought me back to my childhood of that day.

  • Blanka Li

    Fantastic! So much better than the silver/white/black monoliths of boredom flooding the roads.

  • Paul

    I like it. They almost look better that what’s available now.

  • I LIKE THE CREAMSICLE ONE.

  • Timothy “BluzTrvlr” Lamothe

    Orange and Green are top notch. I’d likely go for the Orange – are these all factory colors?

  • Six Thousand Times

    OK, those are pretty neat.

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