Nissan Dropping Juke From U.S. Lineup

Want to get a new Nissan Juke? Well you’d better act fast, at least if you live in the United States. Because the latest word has it that the Japanese automaker is dropping the divisively styled little crossover from its lineup.

As Autonews points out, the Juke never really caught on in the US, and sales have been dropping off even further.

Following its introduction in 2010, sales of the Juke in the US exceeded 35,000 in its first full year, and continued to climb past 38,000 per year in 2013 and 2014. But then they started falling: to 27,000 in 2015, less than 20,000 in 2016, and just over 10,000 last year. Last month Nissan sold just 41 Jukes in the US, compared to nearly 900 in the same month last year, and over 2,500 in June of the previous three years.

With its appeal (such as it was) fading away and its place effectively taken by the more conventionally styled Kicks crossover, the reported decision comes as little surprise. But it doesn’t spell the end of the model altogether.

Just two weeks ago, Nissan announced it had built its millionth Juke at its Sunderland factory in the UK, supplying a European market where the model continues to sell well. Last year it sold some 95,000 Jukes in Europe – nearly three times as many as its best results in the US, and close to ten times as many as it sold here last year.

Don’t mistake the Juke’s discontinuation in the US market for a withdrawal from crossovers on Nissan’s part altogether, even (or especially) in the US. Last month, it sold over 37,000 Rogues in America, making it far and away Nissan’s top-selling nameplate here.

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  • Earl Scheib

    Meh…. ok.

  • Pawel Wy

    only person without taste could buy this crap…

    • Loquacious Borborygmus

      There’s loads of them in the UK…

      • EM1

        The reason sales declined is that the model is considered old. It was Nissan’s hottest seller for a few years.

      • paulgdeaton

        So you are saying… the English have no taste?

        Just look at all the epicurean delights they have presented to the world! Now, let me try to think of one…

        • Loquacious Borborygmus

          Well as a Scotsman, I’d usually say that! :p
          However, don’t confuse the UK for England. The welsh, Scottish and N. Irish are equally as bad here.

  • Six_Tymes

    I thought this was gone 6 months ago.

    • Earl Scheib

      True… but Nissan is the king of dragging models years out, e.g., 370z, Frontier,…

      • HaltestelleLuitpolthafen

        …. GT-R, Patrol, the Titan was ancient before it got redone….

        • BGM

          I hope Carlos G starts putting things in order again soon. Aside from what you guys are saying – 100% correctly – the new Altima is the most boring, laziest things I’ve seen in a long time. And I’m a NIssan fan who owns a Murano.

  • YUDHA BAGASKARA

    i hope nissan kicks was sold in europe and asia

  • Bill Nguyen

    Maybe you shouldn’t make a butt ugly car where the front looks just like the back next time…

  • robotlogic

    There are only so many people with such bad taste and enough $ to buy a Juke the market was bound to stagnate.

  • Joe E

    The Kicks will probably sell more units in its first three months than Juke sold in its entire run.

  • BernardP

    Nissan now has the Kicks and Rogue Sport in the Juke size class. Odd looking cars usually sell well for a shorter time.

  • Vassilis

    They should drop it from everywhere.

  • FlameWater

    Every time I saw a Nismo Juke I died a little in the inside

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