Toyota Spent $2 Million To Build Its Supra Concept

The new Toyota Supra won’t be cheap. That’s what the 86 is for. But $2 million?

That’s many times more than what it’ll charge for the vehicle once it hits showrooms. But according to the latest, that’s how much it cost the Japanese automaker to build the concept. And no, it’s not for sale.

“There are a lot of die-hard fans here in Australia when it comes to Supra, and to top it off it’s a $2.7 million concept,” Toyota’s Australian spokesman Brodie Bott told Motoring, citing a price in Australian dollars roughly equivalent to $2 million in US funds. “That would probably make it the most expensive Supra going round I’d say!”

The manufacturer revealed the GR Supra Racing concept at the Geneva Motor Show this past March, bringing the design previewed by the 2007 FT-HS and 2014 FT-1 concepts even closer to reality, and laying the groundwork for the production model to follow. When the order books eventually open, we’d expect the Supra to start at around $60,000. But that won’t even make it the most expensive model that Toyota offers.

As Motor1 points out, you could spend as much as $90k on a fully-loaded Land Cruiser. And back in its home market in Japan, Toyota recently rolled out the new Century limousine for the rough equivalent of $180,000. The Lexus division offers some pricey wheels of its own, but the most expensive will likely be the hypercar previewed by GR Super Sport concept that’s slated to enter production in the near future as well.

The last Supra went out of production in 2002 and carried a roughly $45,000 price tag. Adjusted for inflation, that’d work out to about $63k in today’s money – or about how much Toyota’s expected to charge for the new one.

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  • Smith

    That is peanuts in this industry. Normally to design and build a new concept car can cost a manufacturer tens to hundreds of millions, so a couple of million for a concept running prototype is nothing, not even news worthy. This site should know better than to try to sensationalize something so trivial.

  • Yeah it’s not really new, prototyping can go to millions easily.

  • Infinite1

    It’s under the average cost of building a concept for most car manufacturers and that’s for every day cars

  • ksegg

    $2 million is chump change. Mercedes spends $2 million a DAY on R&D.

    All this article proves is that Toyota was miserly with its Supra Concept.

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