The automotive industry evolves at such a rapid pace we sometimes forget how ridiculous some of today’s most sought after vehicles would have seemed to us not that long ago.
Take the luxury pickup truck, for example. A vehicle that was born as a humble workhorse has evolved into a status symbol – and nowhere is that more apparent than in the United States.
As one of the first brands to capitalize on this market segment thanks to its Denali line of upscale pickups and SUVs, GMC leads the way when it comes to luxury trucks. That’s largely due to the popular Sierra Denali full-size trucks, which trace their roots to the 2001 Sierra C3 (renamed Sierra Denali for the 2002 model year).
Also read: GM Engineers Took Ford F-150 Factory Tours When Developing The New Chevy Silverado And GMC Sierra
Many years have passed since then and GMC has really upped its game. The fourth-generation Sierra Denali, recently introduced for the 2019 model year, is the perfect example. You may disagree, but Doug DeMuro calls it “the king of the luxury truck” in his latest video.
As usual, the reviewer goes deep into details and showcases pretty much all of the 2019 Sierra Denali’s quirks and features. The most important of them have to be the innovative multifunction tailgate, the rearview mirror that turns into a camera, the cushy ride quality and the brawny, 420 hp 6.2-liter V8.
Of course, not everything is great; for example, some of the plastics don’t quite live up to the truck’s $70,000 asking price. Yes, the 2019 GMC Sierra Denali Ultimate featured in the video costs almost seventy grand! And in case you’re wondering when did pickups become as expensive as executive sedans, the answer, we guess, is the moment customers decided to dump saloons and go for SUVs and trucks instead.