By 2025, the brand with the four rings will offer 12 all-electric models in the most important markets worldwide. Electrified models are projected to make up roughly one-third of Audi’s sales by then.
The first two of the 12 new models will be SUVs: the e-tron and the e-tron Sportback that’s debuting in 2019. The other EVs will have classic body layouts such as Avant and Sportback, and, in Audi’s words, will cover “every relevant market segment from the compact to the full-size class.”
Audi’s electric models will be based on four platforms and will be part of as many product families from the A to the D segment.
For example, the Audi e-tron and e-tron Sportback (pictured above) use components from the brand’s modular longitudinal platform (MLB). The e-SUVs will have electric quattro all-wheel drive and will offer fast charging with a battery pack of up to 150 kW.
By the end of 2018, Audi will also present the first member of another e-platform, the e-tron GT concept car (below). Scheduled to debut at the LA Auto Show, the study is a “highly dynamic coupe with a flat floor assembly” developed in collaboration with Porsche.
Another Audi-Porsche joint project is the Premium Platform Electric (PPE). It will form the foundation for many Audi all-electric model families covering the B through D segments. Developed exclusively for electric drive, PPE offers advantages when it comes to weight, packaging, and the proportions of the body. The PPE architecture will be used both by SUVs and classic body concepts.
Finally, the fourth platform used by Audi’s future EVs is VW Group’s new Modular Electric Matrix (MEB) that was also unveiled today. This architecture will serve as the basis for a series of models, particularly in the A segment. One of these models is being developed specifically for China.
Besides electric vehicles, Audi will greatly expand its range of plug-in hybrids, offering models in virtually every market segment.
Note: Audi e-tron prototype, e-tron Sportback Concept, and e-tron GT Concept pictured