Renault Will Stop Selling Rebadged Dacias In Russia And Brazil

Renault will reportedly phase out the practice of selling rebadged Dacia models outside Europe, including Russia and Brazil, as part of its plan to go upmarket.

The French car maker is currently selling models like the Dacia Logan and Sandero under its own brand in these regions but the practice will be phased out, according to Renault’s design chief Laurens van den Acker who spoke to Automotive News.

“My goal is to have a global Renault lineup,” van den Acker said on the sidelines of the Moscow Auto Show. But what about the Renault-badged Dacia models? “I want that to stop,” he said.

The only exception to this plan will be the Duster, which will likely remain in Renault’s lineup globally. The Duster “is the only exception – it’s one of our best-selling cars,” van den Acker said.

Renault’s design chief added that the company will replace the Logan and Sandero with their own models, once Dacia introduces their successors in Europe, without providing a timeframe. The models will continue to be sold under the Dacia brand in Europe.

Renault has revealed the new Arkana coupe-SUV at the Moscow Auto Show, which is the company’s second standalone model with emerging markets in mind, following the Kaptur compact SUV. It will go on sale in Russia early next year.

The Russia-exclusive Kaptur is slightly longer that the Captur sold in Europe but it’s based on the lower-cost B0 platform.

Renault is currently being pressured by the improving quality of their own Lada budget brand in the region, with van der Acker saying that Steve Martin, Lada’s chief designer, is “making my life miserable. So we are forced to push up the Renault brand so we do not end up cannibalizing each other.”

The French car maker plans to sell the Arkana in China, Latin America and South Korea. Renault is currently considering offering the Arkana in Europe too, but it’s not decided yet at the moment, according to van der Acker.

New Renault Arkana pictured

more photos...
  • Mike anonymous

    Oh… OH yessss. ahhhhh.

    I DO hope that this is (just the first step in) a move towards brands beginning to develop cars unique to their brand (as opposed to sharing the exact same body and just changing the face, engine, and logo).

    Ford has been working their way to really do this with Lincoln, Opel is now on it’s way to follow this trend, and I do very much hope that Renault follows suit.

    (P.s. sorry for the first line of text, some of you may not have any idea how long I’ve been waiting for news like this from Renault regarding this… other of you may just feel the same way).

  • mihsf

    Arkana is certainly not Renault’s second standalone model for emerging markets. Because there are already the Kaptur but also the Kwid.

  • Perry F. Bruns

    Terrible news!

  • Alex

    Forget about Renault actually selling their true Renault products in third-world markets. Instead they will do what they did with Captur: create a clone based on a Dacia platform, and scam third-world markets by selling as if it were the real car. The Kaptur is sold as Captur outside Russia and it is the ripoff that you would expect from Renault: it costs as much as if it would if it were imported from Europe, but it has the build quality and plastics of a Sandero. And now Nissan is doing the same thing with their Indian Kicks being based on the Duster platform instead of the Versa platform like the global model. Let’s hope other auto makers don’t try to do the same scam.

  • It would happen to Mexico as well.

    • Renault entered the Mexican car market in 1999 with the Scénic.

  • KareKakk

    …but think of the cars he would have made!

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