Is BMW’s E38 7-Series One Of The Best Luxury Sedans Ever?

If you like 1990’s designs and 4-door body styles, then you might just be a fan of the third-generation E38 BMW 7-Series, a car everyone many still consider as better looking than its bulky E65 successor.

Go back a couple of decades and you’ll notice that the E38 was as packed as any of its direct rivals at the time, featuring an array of luxury gimmicks such as the soft-closing trunk, parking sensors, satellite navigation, a heated steering wheel and even massage seats.

According to reviewer Doug DeMuro, the E38 is simply put, the best luxury sedan ever made. He argues his point by saying that it looks terrific and that everything inside feels solid and flagship-worthy, from the materials used to the switches, although the cup holders were a bit flimsy.

He also argues in favor of the E38 with regards to the way it drivers. DeMuro says that the steering feel is superior to what you get in modern luxury sedans and that this 17-year old 7-Series feels a lot more engaging to drive than you might think.

In a straight line, the 326 horsepower V12 engine is smooth and offers solid acceleration, although it’s far from being on the same level as any of today’s fast luxury sedans. This 2001 750iL needed 6.7 seconds to hit 60 mph (96 km/h).

While it’s obvious that this isn’t the most objective car review ever made, we can certainly agree that the E38 was a truly special vehicle back in the day, and that its cool-factor is still there. Also, once a Bond car, always a Bond car.


  • HaltestelleLuitpolthafen

    That V12 was one of the most unreliable engines BMW ever offered.

    While I love V12’s I’d much rather have the 740iL if I were paying for it.

    • Bo Hanan


  • alexxx

    Perfect design

  • Dude


  • Kyle Lyles

    I’ve owned 7 e38s.
    Would never own the 750er, that engine is merde.

    Current 2000 740iL has 77,000 on the clock, an Active Autowerks 562HP at rear wheels powerplant and Zionsville Autosport cooling system. I can afford several new 7ers, but the e38 beats them all to hell. I’m constantly on the hunt for a low mileage e38 if you know anyone sitting on one.

2019 Renault Kadjar Makes It To Australia With 157 HP 1.3L Turbo Four

Order books for the facelifted Kadjar have opened Down Under, with prices starting at AUD $29,990.

Fire Truck Rolls During School Demonstration While Making Sharp Turn

Five firefighters were onboard the vehicle when it rolled over and, although they were taken to the hospital, they were soon released.

Chevrolet Trailblazer Drives Through A Mall Causing Chaos And Destruction

The driver was taken into custody, but there’s no word on a motive.

Audi To Offer 30 Electrified Models By 2025, Including 20 EVs

Audi will also continue to develop conventional engines, but they’ll be mild-hybrid units.

AAA Says Owning A New Car Costs You Over $9,200 Per Year

The survey, which excluded high-end models, found out that the biggest ownership cost of a new car is depreciation, averaging over $3,300 a year.

Bugatti’s Second Model Slated To Be A High-Riding Four-Seater With Off-Road Capability

The upcoming crossover could cost around $1 million.

North American Car, Utility And Truck Of The Year Semifinalists Announced

The Chevrolet Corvette, Porsche 911 and Toyota Supra will battle for the title of North American Car of the year.

Tesla Model S Breaks Down On The Nurburgring, Gets Passed By A Porsche Taycan

Tesla has suffered an embarrassing setback in their attempt to beat Porsche’s lap record.

Tesla Model 3 Aces IIHS Safety Tests, Nabs Top Safety Pick+ Award

After the Audi E-Tron, the Model 3 has become the second all-electric vehicle to be awarded the highest rating by the American safety institute.

Andy Wallace Says Bugatti Chiron Super Sport 300+ Was Still Accelerating At 304 MPH

According to the man behind the wheel, the Bugatti could have exceeded that speed if it had a longer stretch of tarmac ahead of it.