2020 Lincoln Aviator Flies Into Audi Q7 And Volvo XC90 Territory

The 2020 Lincoln Aviator has been unveiled at the Los Angeles Auto Show. Arguably, one of the best looking production Lincolns of recent years, it remains very close to the concept that shared the same name earlier this year.

Envisioned as Lincoln’s answer to a growing mid-size luxury market, the Aviator inspires to become one of the brand’s best selling models. But that won’t be an easy feat with strong two-and three-row competitors like  two- and three-row heavy hitters like the European Audi Q7, BMW X5, Mercedes-Benz GLE and Volvo XC90.

“Aviator represents the very best of our brand DNA and signals the direction for Lincoln vehicles going forward,” says Joy Falotico, president, The Lincoln Motor Company. “It offers elegance, effortless performance and unparalleled comfort – a true representation of Lincoln’s vision for the future.”

As Good Looking As The Concept

While Lincoln could have unveiled the Aviator as a concept with an outlandish design with no hope of reaching the production line, it didn’t. Instead, it unveiled an SUV with a design largely ready for the street and this is clearly visible with the road-going model. It may not be quite as attractive as the concept but as far as ed three-row SUVs go, it looks pretty good.

Key design elements at the front are LED headlights and a large, muscular chrome grille. There’s also a number of elements at the rear that look virtually identical to those of the concept, including the slim brake lights and the horizontal light bar that joins them.

Inside, the Aviator’s resemblance to the concept continues. There’s a plethora of beautiful leather surfaces, a digital gauge cluster, and a large central infotainment screen. Seat controls on the doors, similar to those used by Mercedes-Benz, are also present.

Plenty Of Tech

It will come fitted with all the latest tech that Lincoln has to offer and then some more, including the brand’s first model to allow owners to use their smart-phones as a key.

Also new to Lincoln is an available “smart” suspension that enables Aviator to “see” most potholes or uneven pavement and immediately make suspension adjustments to keep the ride as smooth as possible. According to the company, the Adaptive Suspension with Road Preview uses an advanced forward camera to constantly scan the road, “seamlessly adjusting the suspension as needed”.

As with other Lincolns, the new 2020 Aviator will come standard with the company’s suite of driver-assist features, albeit upgraded and  bundled under the “Lincoln Co-Pilot360 Plus” name. The Plus version adds Traffic Jam Assist, Evasive Steer Assist, Reverse Brake Assist and Active Park Assist Plus.

Powertrain Options Include A Mighty Plug-in Hybrid

Sharing its underpinnings with the next Ford Explorer, the new Aviator comes with standard rear-wheel drive and optional all-wheel drive. The base engine is anything but that, as it’s a 3.0-liter bi-turbocharged V6 that puts out 400 horsepower and 400 lb.-ft. of torque paired to a 10-speed automatic transmission.

And if that’s not enough (…especially in RWD form), Lincoln will soon offer a Plug-in  Hybrid variant projected to deliver 450 horsepower and 600 lb.-ft. of torque. The PHEV will offer two driving modes, the “Pure EV” that uses only electricity and the “Preserve EV” that utilizes the internal combustion engine only. The company did not release any other details on the powertrain.

When And Where Will It Go On Sale?

Aside from North America, the new Aviator will also be sold in China, with further details on pricing, availability to be announced.

*We’ve updated this article with live images from the LA Auto Show

 

more photos...
  • Karl

    Welcome back Lincoln Motor Company! Wow what a beautiful truck,it has been a long time coming… Well done indeed Lincoln!

    • donald seymour

      Welcome back.

  • Nordschleife

    I’ve never desired a Lincoln until now but only in this color. I’ve seen it in white and I was no longer as impressed, but the preview color is freakin fantastic.

    • Merc1

      Agreed.

      M

    • john1168

      Yeah, that (I don’t know what color that is in the pics) dark metallic greenish and something else color is fantastic! (If that’s the color you’re talking about) It’s perfect on this Aviator.

  • Merc1

    Looks better in the darker colors, but it still doens’t have quite the same pop as the concept. Still though they have a winner on their hands. Don’t price it too high and it will sell, sell, sell.

    M

    • donald seymour

      Ironically do you know why? It’s because they removed the black plastic from the concept and replaced it with color coded panels, which for the most part tend to lend itself to luxury, but ironically it doesn’t in this case. The black plastic decrease the visual heft and trims the vehicle down.

      • Mike anonymous

        It’s all in the details. Also the lighter model shown seems to be the Plug-In Hybrid Variant.

      • Merc1

        Great eye man.

        M

  • Enoch Gabriel Gonzales

    if this is how beautiful lincoln SUVs would look like, better kill all their sedans

    • Six_Tymes

      thats the idea, already in progress

      • Mike anonymous

        Yeah. They will be replacing their line up of vehicles. So over the course of the next few years (starting now with the Aviator). The Aviator is the first of their next generation vehicles (hence why it has the newly styled grille). Also none of the following models will be ‘refreshes’, instead they will be complete redesigns.

        The Continental – (moving up-market to compete with the 5-7 Series BMW & S-Class, replacing the current generation Continental) Fun Fact (for those who know): Lincoln is working to put the Rear hinged Suicide Doors on the next generation model.

        The Zephyr – (Which will replace the MKZ, this is likely to be the first vehicle to follow the Aviator here).

        The MKC Replacement – (A new vehicle to replace the current generation MKC)

        The (next) Navigator – (This will be the last vehicle to be re-done as the current generation is relatively new so give it about 3 – 5 years to reach it’s next generation).

        With this you can expect a discontinuation of vehicles such as the MKT, & Nautilus/MKX (as sales may decrease due to the Aviator here coming onto the scene). That or they may redesign the Nautilus, but the MKT is on the way out.

        • Nordschleife

          Didn’t they already announce the MKC to be renamed the Corsair? Do you work for Lincoln and if so can they NOT bring back the Zephyr name…thanks.

    • MarkoS

      I’d like to see a Continental on this new RWD/AWD platform, the proportions would be so much better. I still see Lincoln doing one or two cars, but we will see.

    • donald seymour

      Okay, I’m going to need you to slow down with the crazy talk.

      • Bash

        Actually I’m with him on that one. And I’m a sedan guy, not an SUV guy at all. lol

        • donald seymour

          Wait what? Okay we all need to take a break.

          • Nordschleife

            Agreed but I think for them to keep a sedan they need to go the 4-door coupè route because most people who want the space just go for the SUV.

    • Mr. EP9

      I’d rather they make their sedans just as beautiful.

  • Astonman

    I’m in love with the tan interior

  • Zandit75

    Colour coded A & D pillar would have been preferable. Can’t look past that on an otherwise great looking SUV.

  • Holden Ute

    This is genuinely the only crossover I actually like. It doesn’t look like another halfhearted mall queen. It looks literally like nothing on the market today. However from the side the front overhang looks a little awkwardly short. But when you have an SUV this good who cares.

    • GT

      Short front overhang? Yes please, rear wheel drive !

  • Dennis Scipio

    It’s okay… i guess. I do like the Interior, though.

  • endrflare

    that rear end looks like a saab

    • eb110americana

      Yeah, I thought the same thing.

    • dumblikeyou2

      You mean the Saab that was built out of a Chevy TrailBlazer? Yes, for sure.

    • raikkonen

      I like the look, except for the cheap looking 10 year old concept car rear lenses…

      I really hope this helps Lincoln…if not, they’ll be dead in 10 years

  • MarkoS

    Wow! This design theme works so much better on a all new vehicle. Very nice work Lincoln, this should finally be your comeback vehicle. I would like to see a 3rd row delete, 5 seater option.

  • Thetruthísntalwayspopular

    I find it rather bewildering how they went from one polarising grille to another. Not sure the loaf of bread grille is very pretty. The rest of the car looks handsome enough, if rather generic and a bit long.

    • Karl

      Troll much?

      • Thetruthísntalwayspopular

        Idiot much?

        • Karl
          • Thetruthísntalwayspopular

            And? Why are you trying to convince me this grille looks good and why do you need my approval? The front looks very dated imo. It’s just an observation; no need to piss ur pants.

          • Karl

            Trust me my last intent is trying to convince anyone and especially trolls! Your

          • Thetruthísntalwayspopular

            You’re an idiot.

          • Karl

            It is quite apparent that you didn’t get enough attention and education! Please continue to wallow in your ignorance..

  • enthusia

    Just based off of looks alone, i would easily take this over a Bentayga or Cullinan. I only wish that they would’ve ditched the floating roofline motif, but other than that its a stunner.

    • donald seymour

      Bentayga yes But Cullinan no.

      • enthusia

        There is noting special about the Cullinan other than the fact that it has coach doors and has a Rolls Royce badge. 😕

        • donald seymour

          Well, I tried to give Cullinan a chance. Oh well, if you say so.

          • Jay

            Nah I’d still get a cullinan don’t let them change your mind lol. It’s a phantom SUV and it can do off roading. Not sure what else they want from a huge SUV but it’s definitely a winner in my book.

  • Kagan

    Looks ok better than q7.

    But get rid of the central display, I don’t want to see it when driving. At least 10 20 years ago they foldet down!

  • Mike anonymous

    People usually forget about the back seat. This is an area most companies forget to pay attention to. I am glad that this stuck from the Pre-Production Preview showed earlier this year.

    Im glad that they paid attention to the details here. It’s something that usually will go under appreciated, but I think it’s great that Lincoln is (with the first of their next-gen (2020’s) vehicles) paying attention to the details in design once again. No matter how minimal.

    https://uploads.disquscdn.com/images/2719659962b1dd861e804807f21207e6eed5883aa4eba6805873e4ab31a75522.png

  • wait a minute

    Alot to like about this model and not just the car, i like the aero themed shoot with aviator sunglasses, aluminum texture and the Learjet in the background.

  • MarketAndChurch

    I really like the white and silver ones. Not a big fan of the darker colored ones, at least in the pics, but it looks good in any color in the video. I thought I was not going to be happy with the grille being so small and being lower on here than on the concept, but it actually looks really good and unique, and it makes the headlights stand out more. This is the first Lincoln has produced a vehicle worthy of being compared to the Germans. Well done.

  • salamOOn

    it looks awesome, especially in silver with a turbine wheels…..

  • driv3r

    If the US auto industry wants to survive somehow THIS is the way to go. After years of simple and bad badge engineering at least Ford seems to have understood that you need to really manage and differentiate your brands. (GM & Co. could’ve also just looked at VWs highly successful management of their huge brand portfolio but instead kept on focussing on their Pick-Ups solely and by now we know where that has led to.)
    Next thing the US guys need to get right: E-mobility, sharing concepts and connected cars. They better don’t wait to long to adopt to these trends.

  • EL CHAPO

    Waiting for 2020 Lexus RX refresh

    • TrevP

      *GX

      • Ben

        **LX

        • EL CHAPO

          LOL good one

        • TrevP

          The RX is new for 2016 so no facelift or redesign is needed. The LX was
          new for 2015. The GX has been the same since 2010 with a facelift in
          2014. It is time for a new GX.

          • Ben

            You are correct, but the LX is based on the Toyota Land Cruiser. While it has seen a refresh, mechanically, it is the same as it was when the 200 series made it’s debut in 2008. Ten to eleven years is usually when its time for Toyota to redesign from the ground up.

            The same goes for the GX, which is built on the 4Runner’s chassis (More or less). The 4Runner hasn’t been fully redesigned since 2010. Again, that 10-11 year refresh cycle is coming up.

            Speaking of which, nearly all Toyota’s trucks need an overhaul except the Tacoma. The tundra(2007) is long in the tooth and so is the Sequoia(2008).

      • EL CHAPO

        RX competes with all of 7 row SUV.

        • TrevP

          There is no such thing as a 7 row SUV. And that’s a very broad statement to make. The RX does not compete with all 3 row SUV’s. It competes with smaller 3 row cross overs. And in order for it to do that you have to get the L model. Which we all know has the most useless 3rd row in its class.

          • EL CHAPO

            LOL my typo is kinda out of place. I probably meant 7 passenger 3 row crossover. So what small crossovers is the RX is going against? The X3, RDX, Q5, QX50? Those are NX competitors and plus you got the UX on sales by now. I agree, the third row is pretty useless and they should give an all new model. i meant Lexus competes with 5 passenger midsize luxury SUV which includes 3 row crossover.

  • Bash

    Ladies and gentlemen, Lincoln is back! And they are doing a great job so far. Now I can only think of a third small suv more like the Ford Edge. I wouldn’t mind that Lincoln treatment at all. And finally I can easily consider it among my next car purchase.

    • Dennis Scipio

      I wouldn’t exactly say Lincoln is “Back”, they never left, but yeah, their designs have improved. i personally could care less about militaristic designs sometimes

  • BarryFastCars

    I hope everyone realizes how important this SUV is. This is looking like the best mainstream product Ford has made in its history. The interior looks best in class. The styling isn’t epic, but distinctive without looking absurd. The platform that underpins this will spawn the new Explorer, hopefully a new RWD based Continental as well as the next generation Mustang and pray to the car gods a new global RWD Ford Falcon 5 door lift back to compete against the Kia Stinger. I have high hopes for the CD6 platform.

    • Ben

      That Continental isn’t coming back anytime soon it looks like. Automakers are dumping any car, hatch or coupe that shows any signs of sales weakness. Ford is the one that lead that charge and GM is following suit….clumsily.

      • Merc1

        You mean the domestics automakers are dumping cars. The Japanese and the Europeans know better than to put all their eggs in one basket.

        M

        • Ben

          Very true, but lets not act like Japanese and Europeans aren’t trying to cramp as many SUVs under their lineup as possible. Nissan has the new Kicks, Mercedes seems to be most SUV now, Honda released the two row Pilot (passport) and Lexus is trying to convince people the RX-L can really hold three rows of people.

          • Merc1

            Who is acting as though they aren’t? That isn’t what you said at first so lets not act like it was. All automakers are not giving up on cars, only the domestics are. That is what I said, that is not arguable.

            M

          • Ben

            I never said “All automakers” are giving up on cars and to say that only the domestic automakers are is very foolish.

            Honda chopped the Accord Coupe
            Nissan did so prior with the Altima coupe
            Hyundai dropped the Azera
            Lexus unplugged the CT200H (and thankfully the HS250)
            Mitsubishi cut out the Lancer

            Some automakers are even cutting back on specific trims such as Toyota’s Prius V
            Mitsubishi’s MiEV
            Hyundai’s Accent hatch

            Oh, and press F to pay respects to the entire auto brand Scion.(which had three cars under its brand)

            Cars on death watch would be:
            Nissan 370z
            Acura RLX
            Hyundai Ioniq (killed by Kona)
            Nissan Leaf

    • Cobrajet

      Call it the Torino, instead of Falcon, I kinda want the Falcon be just a regular sedan.

  • Bo Hanan

    I see Range Rover knock-off and I would buy this.

    • Ben

      I see the design influence although calling this SUV a “knock-off” doesn’t fit. This is an example of how to take design influence and run with, not copy and paste (Kia/Hyundai/Genesis)

    • ErnieB

      But Lincoln did a much better job.. now you don’t have to feel inferior to Land Rover.. I can see the whole design team at Lincoln flipping their birds at all other luxury SUVs..

  • ErnieB

    No surprises here. It’s a winner!!

  • dumblikeyou2

    It’s overtly fancy. Like it was designed for a middle-age woman with all the chrome doilies.

    • cbATL

      You’re reaching….

  • cbATL

    This makes my “front” feel funny.

  • Blade t

    I think they did a good job with this..

  • no25

    Sooooo much better than the Navigator! This is beautiful!

  • Brian Regan

    Very nice! I’ll take mine in blue or a nice ruby red.

  • Mike anonymous

    I think that this vehicle looks MUCH better than it does in the press photographs, in natural real light. I absolutely love this vehicle and I’m glad that everything from the pre-production preview showed off in march was kept for this production model. Anyways here’s some actual images of the car I’ve been able to gather in real light.

    This is really going to stand out on the roads (and from it’s looks alone this is nice enough to ACTUALLY compete with Mercedes, Audi, and Land Rover Range Rover (maybe the Sport variant), maybe even best some of them depending on your tastes.).

    (I gathered these images from around the web as there is not much other than press-release footage of the vehicle)
    https://uploads.disquscdn.com/images/b1889f395ffb232c633ae6f0f259f4832606fbee874072319305d35d56b9b5f9.png
    https://uploads.disquscdn.com/images/0c528108d98c0d008d8e55a6a5ab82bc27276f776b9dbab861b2b8e215f0ef54.png
    https://uploads.disquscdn.com/images/0ee44223b74f9eeeba8b453d9d9679824fe0d30032fe122db0411abb0d9a2f50.png
    https://uploads.disquscdn.com/images/1f1fdeda77d3abe8e281a853776fb17d0d2fd02749bd732f47839aa8702cf96c.png
    https://uploads.disquscdn.com/images/ac36f2aa25b7d9a19fab38b0eba8d20f855e128fe4c28e54217b835285ab0f8f.png
    https://uploads.disquscdn.com/images/68c6069ca9805ee856232487321b0ce24b1c1c5857bb9562269b01080cd1e613.png
    https://uploads.disquscdn.com/images/5754d050b70cbebd4123f3f18023d302d36993fc749660e13ca8c08c2ef10e49.png

  • Rocket

    Game. Changer.

  • LJ

    Absolutely stunning. Well done, Lincoln.

  • StrangerGP

    Really cool looking SUV.

  • Ben

    Ford is really using their time spent well when they owned Land Rover. The current Explorer borrowed its front end and the new Aviator has borrowed it’s silhouette. I’m not mad at it. In fact, this SUV looks to be a game changer. Somebody better wake up at the wheel of Cadillac, they’re on a head on collision with Lincoln and it looks like they’re gonna lose.

    • ErnieB

      This looks nicer than the Land Rover imo..

      • Ben

        I think so too! The bar for reliability is set really low, so this will likely be a more reliable vehicle too.

  • Yishay

    Bye, bye, expedition, explorer and navigator. To me the aviator competes with all other Ford suvs. Why would you pick the others if aviator encapsulated all the others in one?

    • ErnieB

      I am sure the aviator will be way more expensive than the explorer.. but I would not look at an expedition when you have this work of automotive art priced around the same.

    • Karl

      Would you say the same about Mercedes,BMW,Audi,Lexus or any other full line luxury manufacturer?

    • TheBelltower

      Agreed. This is the first Lincoln in decades that is clearly worth considerably more than the Ford version. Because they are so distinctly different visually, Ford is able to offer a good vehicle too. And they don’t have to deliberately make the Explorer less desirable. The only reason to get the less attractive Navigator would be for the space.

      • Shane

        Also the same with GMC over Chevy. Sad to see American car companies killing off cars but they have started doing brand separation a lot better. 2016 Sierra looked a million times better than Silverado and they used to just switch badges basically.

      • Mike anonymous

        The reason for this is because this is the first ‘next generation’ Lincoln (even though it has their current grille design, it’s the first of their 2020’s series of vehicles).

        This means it’s not in the same generation as the current Continental, Navigator, Nautilus/MKX, MKZ, or MKC. Lincoln stated this earlier in the year, but it was something that I think was very glossed over, by many new sources.

        The Aviator is the first next generation vehicle in Lincolns line up (hence why it’s THIS good, compared to the Ford version). After this aviator, they will discontinue all of their other current-gen vehicles (on by one) and completely replace them with models that ride on new platforms (not that Ford is no longer going to be making sedans, which free’s up Lincoln a bit). So next there will be an all new; Zephyr, Continental, MKC (replacement), and Navigator (none of which will be refreshes, but instead completely new vehicles).

        Right now, I’m super excited to see how this goes, because with Lincoln having more freedom with their next generation vehicles (with luxury and design at a scale shown here on the new Aviator) who knows what’s to come.

        (Also fun fact, the next Continental will feature the return of the Rear-hinged Suicide doors, and it will move upmarket to compete directly with the S-Class.)

  • EL CHAPO

    Is it reliable? I hope it doesn’t have any recalls just like the Jeeps.

    • john1168

      It’s an all new platform so I’m sure there will be a couple of recalls at some point. All manufacturers have recalls.

  • EL CHAPO

    Lincoln is making Acura look inferior to them

    • ErnieB

      That’s because Acura looks way more inferior now.

    • Shane

      Honda/Acura is making Acura look inferior. Have they made a decent looking car since 2005?

  • getoffme

    Lincoln is due for a praise.

  • bd0007

    Aside from the headlights (which aren’t bad, but could have been shaped a little better), nicely done.

    The sheetmetal and interior combined w/ it being on a proper RWD platform, should be a winning formula for Lincoln.

    Aside from the Navigator (which is a BoF SUV and not a CUV), the MKX and MKC have been a bit underwhelming when compared to the competition and the sales reflect that.

  • DR.FUNK

    Very nice…and a hybrid option.
    Already the best looking most stylish SUV that Blue Oval makes.

  • SUVguy4ever

    Dear Lincoln,

    I forgive you for the MKT.

    Now take my money!!!

    Sincerely,
    Current (insert any SUV) owner

  • Jay

    Not seeing anything shared with the explorer so far and that’s a really good thing. Looks really good! Keep it up Lincoln.

  • Tumbi Mtika

    I’d buy this yesterday. How much for a Black Label?

    Lincoln is back!

  • Kash

    from the rear 3/4 shot and from the rear wheels back in profile (pics 3 and 34 respectively) it looks like the last gen GLE with full width tail lights. White is also not this car’s color, looking at pic 43 makes me go “Meh Ha!” like Courtney from the Amanda Show all those years ago. It’s not bad looking per se, but stick to dark colors.

  • SteersUright

    Ummmm….WOW!?
    Damn Lincoln, way to pull off what Cadillac never could, making a highly desirable new car! This looks up to par with anything from Land Rover these days, the interior is especially gorgeous. I think this is the first Lincoln I truly want in years!

  • matrem

    I would take one in a dark grey or green, with the big wheels of the lead photo, but with the unpainted lower moldings of the white model pictured (aka, how the concept looked). The design just looks better with the lower moldings left unpainted.

    • Shane

      2017 MKZ jade green on this would be perfect IMO. I could also feel like the 1998-2000 charcoal green color.

  • Dennis Scipio

    I’m surprised I’ve so many people on here a praising over a Luxury Midsize Crossover before and with a Lincoln or all brands, am i missing something?

    • Rocket

      If you don’t see the significance, apparently you are.

      • Dennis Scipio

        It’s a very simple design aside from the front end, how is that appealing?

        • Shane

          If this makes you jealous just be glad you aren’t a designer for a competitor.

  • Honda NSX-R

    Might just be the best CUV/SUV in its class

  • TheBelltower

    This looks very substantial. I mean really really good, inside and out. I think I just saw a pig fly past my window! Now just wait and see what happens… Good products sell.

  • LOOKS VERY GOOD.

  • Callanish

    I hope this does well. Lincoln looks like they’ve put a lot of work into this and they deserve solid sales for the effort.

  • f1300

    I wish they’d sell it over here…. *sigh*

  • Nordschleife

    To me this only looks good in black label trim and white just makes it look odd. But it’s a win in my book overall. I’d be happy to drive this.

    Of note this needs one of those side by side with the concept comparisons.

  • Matt

    It’s nice, but I think it lost too much in translation from the concept. The front looks like a feminine cat.

  • MIL1234
  • MIL1234
  • This grille is like a pig nose… the pigs in angry birds? Thail light from the side remind me Saab.

  • DR.FUNK

    What’s going on with the white couple at the end of the video?
    They go out to a national park to do a coke deal?

    • ksegg

      LMAO.

    • Rocket

      That glow is Lincoln’s mojo, which is arguably more valuable than Coke. They’re preparing a meeting with Mary Barra and company.

      • lagunas3ca

        It’s the soul of Marsellus Wallace.

    • William

      Pulp fiction reference

  • ErnieB

    Well.. I think they put the word back in all CAPS..

  • ErnieB

    So can Mercedes, Audi, bmw.. put their name behind a 10 year warranty? Didn’t think so.. Lexus? They are just about the ugliest cars currently being produced.. I owed a 2014 Ford Fusion that I had for 3 years and the thing was solid.. better than any Asian brand I have ever owned.

    • Poop Doop

      Right I’ve owned every brand out there and my fords and mitsubishi’s have been the most reliable. People just like to repeat what they hear without actually owning the vehicle. “Toyotas are reliable, and Ford’s arent” yeah my toyotas have been shit and crappiest quality to boot.

      I’ve had 3 fords with over 150k that never needed anything and still ran strong when I sold them. My current toyota is at 110k and ive replaced a bunch of parts and it sounds like its going to fall apart and needs constant alignment.

  • TheBelltower

    While I don’t necessarily disagree with your position, Ford trucks are some of the most durable vehicles you can buy. And are among the top vehicles that commonly rack-up over 200,000 miles. Good design and excellent service will go a long way in bolstering the perception of quality.

  • Nihar

    The biggest criticism from Redline Reviews was a small third row. They should consider a two row version. I actually thought it was 2 row.

  • raikkonen

    Absolutely 100% agree.

    Just because something “looks” impressive, means nothing. Declaring it a success and a savior based on a appearance is somewhat premature.

    We’ve all seen it a thousand times before from Cadillac, Lincoln, Buick, etc, and yet here we are, per usual, where every one of their products places last in almost every automotive comparison test, when put up against German and Japanese rivals.

    Unfortunately, at this level, when again compared to its rivals, “cheaper” does not mean better.

    Lincoln is not an “aspirational” brand….they can’t/don’t even sell cars in Europe…why do you think that is???? Cadillac barely sells 1,000 cars/year in Europe…

    And yes, cheap-looking rear light bar aside, I think the Aviator looks great.

    I wish Lincoln the best, but I unfortunately think this is just another example of history repeating itself…I hope I’m proven wrong.

  • ksegg

    New cars are like new movies today.

    Almost all of them are completely out of fresh/new/awesome ideas, so they just either:

    1.) Regurgitate past successful designs, to appeal to older folks, or try to win over younger buyers.

    2.) Shamelessly steal design elements from a bunch of other auto manufacturers, spend 3 hours on it, Frankenstein them into their own monstrous design, slap some pathetic marketing speel to “stir your emotions”, (*cough new Corvette) and call it a day.

    IMO, 80% of new cars available today are pure shit, with a remaining 20% worth spending your hard earned money on.

    • Mike anonymous

      So where does this Aviator sit for you Ksegg? Is it in the 20% or the 80% for you?

      • ksegg

        I’m not quite sure yet. I think pricing will be its determining factor here.

  • nauticalone

    Looking good here Lincoln. Hopefully the quality is baked in, as the established European brands like Audi, BMW, Mercedez and new Volvo along with new Euro VW Touareg and Range Rover Velar have solid products / following. Hopeful also that Lincoln doen’t price itself too high as Cadillac has.

  • William

    Spot on range rover

    • Andrewthecarguy

      Yes. Can easily be a Range Rover product.

  • An Existing Person

    Never thought I would ever consider a Lincoln as a vehicle I would own, but this and the new Navigator are really changing my mind. Good job on Lincoln for doing what Cadillac should’ve been.

  • assassingtr

    It’s nice but that front end is busy af; they’re still having difficulties simplifying their identity.

    • Andrewthecarguy

      But that front end is very imposing, which is what has been selling this size SUV and bigger. Everything in this class (X5, XC90, GLE) all have busy front ends.

  • Andrewthecarguy

    Except he kept saying X7. Talented in his ability to ‘talk’ but as a car person, he fails.
    I wonder if he was saying that on purpose so he can get views??

    • Mike anonymous

      Yeah, he’s not the most preprofessional or polished guy. (I’m not sure if he was doing it to get views) YT’s algorithm would likely favor videos with shorter run time, (hence why almost every other video is only a few minutes long).

      But I appreciate that he took the time to show us the vehicle, rather than; “stop by, take a video, list some specs, share a quick personal opinion, and move on”, & How he goes into a bit more detail.

      I agree, He’s not the most ‘polished’ guy, but the video overall shows a lot more than most other videos of the car. I just posted it because I don’t think a lot of the (limited amount of) press photographs (,and short run time videos), really do it justice.

  • Yishay

    Range Rover done right

  • TheBelltower

    Worst reviewer ever.

    • Mike anonymous

      I never said he was great. But it’s just the best (most detailed) look at the Aviator well get until this hit’s show rooms and they begin providing review units to the press.

  • Mike anonymous

    I totally agree, & no problem, your absolutely welcome. : )

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