Grinch Wants To Ruin Your Honda Buying Experience For The Holidays

Together with Universal Pictures and Illumination’s Dr Seuss’ The Grinch, Honda has decided to switch things up for this year’s holiday campaign, announcing that their annual sales event has been canceled.

Actually, the announcement was made by The Grinch himself, who went as far as to “take over” the automaker’s Twitter channel, sharing unhappy and “unmerry” comments using the hashtag #GrinchTakeover.

The fictional character, who made his first appearance all the way back in 1955, is also using Honda’s Instagram, Facebook, Snapchat and YouTube channels.

“As much of a cynical grump as the Grinch can be, we’ve got a hunch we can help him have a change of heart and save Happy Honda Day,” stated Honda marketing exec, Susie Rossick. “The Grinch is an iconic holiday character with a nostalgic appeal that entertains the whole family, and now he is putting a new spin on our Happy Honda Days sales event that is sure to break through the clutter of traditional holiday advertising.”

Fans of The Grinch can check him out in theaters, where he’s being voiced by Academy Award-nominated actor Benedict Cumberbatch (Sherlock, Dr. Strange, Avengers: Infinity War). The story is about a “cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit.”

As a marketing partner of the film, Honda’s campaign will also include two TV commercials, digital media, social media posts and additional NBC Universal custom content featuring the character.

 

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  • Mr. EP9

    My Honda buying experience was already ruined the moment I saw the Civic.

    • Dude

      I drove one recently though and it’s AMAZING (for what it is) The grip… the pull… It’s so good

      • Honda NSX-R

        Have you driven the Accord with the 2 liter turbo? It pulls pretty damn good too for what it is

        • Harry_Wild

          With the Accord styling of a sloping coupe, they should of follow through with a liftback design instead of a regular trunk sedan to offer more utility for potential buyers.

          • Honda NSX-R

            I agree, the styling is the #1 reason I chose another car instead. It looked less like an Accord and more like a Chevy Malibu. If it didn’t look that way I’d probably have one sitting in my garage.

  • Dude

    The tweets from the Honda twitter are the dumbest most cringe inducing attempt at advertising that I’ve seen recently

  • charlotteharry57

    They’re practically giving away ’18 Accords. Wonder why…

  • Loquacious Borborygmus

    Grinch Wants To Ruin Your Honda Buying Experience For The Holidays
    Why? Is he head of design for the current model range?

    It’s worked.

  • no25

    honda didn’t need the grinch to ruin their buying experience. their soulless designs could take care of that

  • Harry_Wild

    Honda of late are following the lead of Toyota/Lexus as being one of the ugliest vehicles that you can buy! It is suppose to be design in California; maybe that is why it looks so down right horrible!

  • Paul

    That was fun.

  • Dude

    Ok they weren’t the worst. But I’m annoyed that Honda would spent time and money on a Grinch partnership when their normal marketing was already boring and their website/configurators are slow and don’t give a good impression.

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