Hyundai Group Names Former Lambo/Bentley Man Donckerwolke As Chief Designer

The Hyundai group is reshuffling some of its top executives. And included among them is a new chief designer for the entire group.

According to Reuters, the role will now fall to Luc Donckerwolke, a former Volkswagen Group designer who followed Peter Schreyer to South Korea and will now take his place.

The Peruvian-born Belgian designer first joined the VW design ranks in the early 1990s after a brief stint at Peugeot, and went on to hold senior design roles in the Skoda, Seat, Audi, Lamborghini, and Bentley brands under the group’s vast umbrella. Along the way, he was credited with designing such varied models as the fourth-generation Seat Ibiza, Audi A2, Lamborghini Murcielago and Bentley Flying Spur.

After a brief respite from the spotlight of automotive design, Donckerwolke re-emerged as head designer of Hyundai’s new Genesis luxury brand. But now he’ll be moving up to oversee design for the entire group – a major promotion for an accomplished designer.

His predecessor, Schreyer, who has been with the group since 2006, is stepping back in a consulting capacity. Schreyer had also worked for the German giant prior to joining Hyundai, designing numerous Volkswagens and Audis in the late 1990s and early 2000s before moving to Korea. He was one of the three presidents at Kia, then of the entire group, and the most senior non-Korean executive at the company.

The reshuffle comes as Chung Eui-sun takes a more leading role in the group as executive vice chairman. Eui-sun is the son of the octogenarian current group chairman Chung Mong-koo, grandson of founder Chung Ju-yung, and heir apparent as the company’s next chairman.

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  • Craig

    I really admire who they hire. Impressive Hyundai.

    • Bo Hanan

      I think Hyundai continues to make very smart choices with their brands.

  • disqus_83g6mJmr6l

    amazing designer! re invented lamborghini’s design with the murcielago after chrysler’s harsh years

    • Knotmyrealname

      Ha, you’re like MICHGO’s opposite. No caps, anywhere….

      • danno

        MICHGO’s KrYpToNiTe

  • ErnieB

    This is getting interesting! Wonder if we’ll see a halo sports car in the near future???

    • Galaxium

      Genesis Essentia concept is coming to life in low quantity, apparently.

    • bd0007

      Aside from the Essentia for Genesis, seems like there will be a stand-alone, halo (mid-ship) model for Hyundai’s N division.

  • donald seymour

    I’m going to miss Schreyer as the head honcho, but I’m happy for the transition.

  • Knotmyrealname

    I know I’ve talked about this before, but are they saying there isn’t ONE Korean around who can design cars?

    • Rick Astley

      SangYup Lee moved from Bentley to Genesis with Donkervolke so he may become the next chief designer of the Hyundai Group after Donkervolke leaves.

      • bd0007

        Before heading to Europe, Lee designed the 5th gen Camaro for GM.

    • Galaxium

      Interestingly, many Koreans work for the German design brands.

      A Korean started Mercedes’ new design language, starting with the CLS.

  • Leconte Dave

    The person who designed the new elantra need to get fired

    • EL CHAPO

      The car is fine. It still selling like hot cakes

  • sidewaysspin

    Now the cars will certainly get more aggressive.

  • GoofyGotKilos

    Looks like he’s designing a plan to kill James Bond

  • ksegg

    So we’re going to get stuff like:

    “Yes, yes, this is the ESSENCE of the new car, we must convey the strong grille and lines, and pontificate how it flows through the soul.”

    New Sonata with grille on the roof with turn signals on the bottom of the doors debuts.

    Then we bitch, we moan, oh why oh WHY is the grilled on the roof.

    But then we do nothing about it and accept it.

    We accept it.

    As much as we all rock ourselves back and forth to sleep.

    We accept.

  • Earl Daniel

    Okay Mr Donckerwolke ( hope I spelled it right) before you start designing new cars, I need you to design me a supercharged engine prototype for my 14 Sonata.😂😂 I need it to at least reach 330hp 😂 Then after that make a actual sports car that can go fast!😂😂🤣😂

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