Volvo’s Subscription Service Is So Successful That There’s A Wait List For XC40s

Volvo is enjoying higher-than-expected demand for its Care by Volvo subscription program.

The Swedish car manufacturer announced Care by Volvo alongside the XC40 crossover in November 2017. The program allows customers to subscribe to a new Volvo vehicle that bundles all car, insurance, and maintenance costs into a single payment varying between $650 and $850 per month for two years, which allows them to get a new ride after a year.

Fourth months after announcing the program, Volvo had sold all the subscriptions it expected to offer in the first 12 months. The company initially capped Care by Volvo subscriptions for the XC40 to 10 per cent of available vehicles but soon increased this to 15 per cent. New customers signing up to Care by Volvo for the XC40 have to join a wait list that stretches into 2019.

Speaking to Automotive News, Volvo Cars North America chief executive Anders Gustafsson said that Care by Volvo has tapped into certain demands from customers.

“It’s really the same concerns from everybody, and it’s just that they don’t feel secure. They’re afraid we’re going to take something away from them. … I would say the biggest question mark around subscriptions is that consumers need to decide that. Our retailers are asking, ‘Please let us be involved, because we can help,” Gustafsson said.

According to the executive, the car company is planning to increase the number of dealerships involved in the subscription program.

Word of Care by Volvo’s success comes shortly after it was confirmed that Cadillac would halt Book by Cadillac subscription service. Compared to the relative affordability of Care by Volvo, Book by Cadillac cost $1800 a month.

more photos...
  • EM1

    Too expensive!

    • Maximilian Norlande Rabbitt

      Considering what you’re getting, is it really?

  • Mabel W. Lima

    I actually earn about $24,000-$25,000 each month via internet. I dropped my job after operating for the same enterprise for many years. I required reliable earnings. I was not researching for the “get rich overnight” home programs you can see all over the net. Those all are type of ponzi sort of network marketing business programs wherein you need to first get prospects after which sell a product to friends and relatives or any individual so that they will be in your team. Working on the net has many benefits like I am always home with the little ones and also enjoy lots of free time with my family members in various beautiful beaches of the world. Here is what I am doing> ARTHSIGN.TUMBLR.COM


  • Dude

    It’s not just leasing. It covers everything except local taxes. Insurance, all maintenance, roadside assistance, and concierge services.

    • FoxJ30

      Covering insurance and maintenance is probably huge for people who are ‘owning’ a car for the first time. If one factors in $150/month for insurance, maintenance, and AAA, that drops the price of the car down to $500/month, which isn’t too bad to get a new car every year – for a $35k XC40, you’d have to pay that for nearly six years.

      I personally wouldn’t do this for a variety of reasons, but I know a lot of people who consider anything beyond calling an Uber too difficult – and this is for them.

  • Nordschleife

    I think at $650 it’s fantastic but those paying $700 and above it may not be.

  • Classic Bob

    Great concept and price point -considering all that’s included. I’d only hope Volvo gives an option of swapping it out in a year for something a bit prettier..

  • Trackhacker

    So dumb. Consumers are starting to treat cars like smartphones. Honestly these comlanies are beainwashing everyone into a scoiety where you always have to pay for everything and never actually own something. Have fun renting everything all your life.

Car Manufacturers Concerned About Slowing U.S. Auto Sales

Some analysts predict that less than 17 million new cars will be sold in the U.S. this year.

Mil-Spec’s Overhauled Hummer H1 Gets 500 HP, $295k Price Tag

A 1996 slant-back H1 was stripped and comprehensively re-engineered to be both tougher and more modern.

Maxing Out The Porsche 911 GT2 RS Will Take You To 211 MPH

The 690 HP 911 GT2 RS was barely slower than the mighty McLaren 720S down the exact same runway.

Man Killed In Massive Crash Caused By Challenger Driver Fleeing Police

The 34-year-old Dodge driver has been charged with second-degree murder and vehicular homicide.

Should The Tech-Heavy 2019 Audi A6 Worry Rivals Like The Mercedes E-Class?

The latest Audi A6 offers sharper but still stealth looks and a whole lot of tech features.

Relive The ‘90s In This Barely-Driven Infiniti M30 Convertible

Like all Infiniti M30s, this one started life as a coupe and was turned into a convertible.

Lexus RC F Set To Star In ‘Men In Black: International Movie’

The Lexus RC F from Men in Black: International is a bespoke alien-fighting machine.

Negligent Jeep Driver Swerves Into Truck, Flips Over Causing Huge Wreck In Illinois

Despite the severity of this crash, nobody was seriously injured, apart from a few scrapes and bruises.

Derelict Lancia Brought Back From The Dead Thanks To Thornley Kelham

Many would claim it was unsalvageable but not Thornley Kelham.

Is Porsche Planning Panamera Coupe And Convertible?

The rumored two-door Porsches might actually ditch the Panamera moniker and could arrive as early as 2020.