Here’s How Santa’s 797 HP Dodge Redeye Express Sleigh Came To Be

Dodge is ramping up its Christmas advertising campaign with a web series called “Jolly Fast Man.”

Yes, it’s about Santa’s unusual sleigh, the Redeye Express as Dodge calls it. More specifically, the series takes viewers behind the scenes of the building of the 797 hp sleigh. The series includes seven 30-second videos that can be viewed on Dodge’s YouTube channel and will roll out on the brand’s Facebook, Instagram and Twitter pages as well throughout the month of December.

An extension of Dodge’s “Upgrade” commercial that marked the debut of Santa’s sleigh, the series features Bill Goldberg and Cristy Lee as Santa and Mrs. Claus. For those of you who haven’t heard of Goldberg, he’s a professional athlete, NFL player, pro wrestler, and automobile aficionado. As for Ms. Lee, she’s the host of Velocity’s “All Girls Garage” and a big-time automotive enthusiast.

The social series offers viewers a behind-the-scenes look at the “rebuild,” where Santa, Mrs. Claus, and the elves take inspiration from Dodge’s lineup to build the ultimate sleigh. The episodes also reveal the reasoning behind many of the contraption’s features.

In “North Swoll,” Santa Claus confesses that a test drive with a Dodge muscle car inspired him to lose his “bowl of jelly,” i.e. get in shape. The experience also made Santa want a new ride to match his “new shredded bod.”

“Gift Horses” approaches the delicate subject of converting the sleigh from reindeer power to horsepower. Not everybody was pleased.

The “Not So Silent Night” episode presents one of the unexpected consequences of adopting a supercharged V8 engine for the sleigh: hearing problems for the elves.

In “Wish List,” Mrs. Claus makes an appearance and talks about the suggestions she made for Santa’s new sleigh. As a gearhead, she wanted quite a lot of stuff fitted to the slippery ride.

“Season’s Beatings” deals with some tense moments in the elves’ workshop.

In “You Don’t Get Jack,” the elves let the public know about the Dodge merchandise Santa Claus will carry in the new sleigh, including Hellcat sweaters and T-shirts.

Finally, the “Fast & Furry-ous” spot has one of the reindeer talking about the unforeseen consequences for Santa as he will ride behind 797 horses instead of just eight reindeer.

more photos...
  • Blade t

    Is all of this selling cars ? Seems like a lot of wasted money..

    • D3X

      This sled has no wheels, so it’s an 797HP engine sitting in a fancy rig that doesn’t move. Waste of gas, money, marketing indeed.

  • TheBelltower

    So obnoxious redneck daddy Santa sells cars?

  • Thunderbolt

    I wanna bang Mrs. Claus.

Bentley Unveils Continental GT V8 Models With 542 HP On Tap

The Bentley Continental GT V8 range will reach U.S. customers in Q3 of 2019.

Porsche’s Electric Taycan Shows Its Face On First Official Images

Porsche releases the first images of the production Taycan EV ahead of its September launch.

New Porsche Cayman T Might Offer The Best Value In The Range

Porsche’s driver-focused 718 Cayman T is not just a sweet car to drive.

Fisker Drops First Image Of New Sub-$40k Electric SUV With 300 Miles Of Range

The new electric SUV from Fisker will arrive in the market in the second half of 2021.

Made In Alabama: Mercedes-Maybach GLS Will Cost Around $200k

The Maybach GLS will become the most expensive car made in the US.

2020 Mercedes-Benz GLC Coupe Is “Coming Soon”, Says Official Teaser

Mercedes has previewed the facelifted GLC Coupe using a short teaser video.

Mercedes Weary Of Surging Red Bull, Impressed With Honda Engine

Red Bull’s Max Verstappen was impressed with his car’s straight line speed in Australia.

Ford Begins Layoffs In Europe, Cuts More Than 5,000 Jobs In Germany

In addition to the Germany layoffs, Ford will cut an unspecified number of jobs in the UK too.

Middle East Customer Commissions Five “Pearl Of The Gulf” Bentley Bentaygas

This Bentayga special sports a pearl-themed bespoke interior with a fingerprint-operated safe box.

High-Riding Porsche Taycan Cross Turismo Coming In 2020

The Taycan Cross Turismo was initial scheduled in for a 2021 launch, but Porsche decided to bring it forward.