Dodge is ramping up its Christmas advertising campaign with a web series called “Jolly Fast Man.”
Yes, it’s about Santa’s unusual sleigh, the Redeye Express as Dodge calls it. More specifically, the series takes viewers behind the scenes of the building of the 797 hp sleigh. The series includes seven 30-second videos that can be viewed on Dodge’s YouTube channel and will roll out on the brand’s Facebook, Instagram and Twitter pages as well throughout the month of December.
An extension of Dodge’s “Upgrade” commercial that marked the debut of Santa’s sleigh, the series features Bill Goldberg and Cristy Lee as Santa and Mrs. Claus. For those of you who haven’t heard of Goldberg, he’s a professional athlete, NFL player, pro wrestler, and automobile aficionado. As for Ms. Lee, she’s the host of Velocity’s “All Girls Garage” and a big-time automotive enthusiast.
The social series offers viewers a behind-the-scenes look at the “rebuild,” where Santa, Mrs. Claus, and the elves take inspiration from Dodge’s lineup to build the ultimate sleigh. The episodes also reveal the reasoning behind many of the contraption’s features.
In “North Swoll,” Santa Claus confesses that a test drive with a Dodge muscle car inspired him to lose his “bowl of jelly,” i.e. get in shape. The experience also made Santa want a new ride to match his “new shredded bod.”
“Gift Horses” approaches the delicate subject of converting the sleigh from reindeer power to horsepower. Not everybody was pleased.
The “Not So Silent Night” episode presents one of the unexpected consequences of adopting a supercharged V8 engine for the sleigh: hearing problems for the elves.
In “Wish List,” Mrs. Claus makes an appearance and talks about the suggestions she made for Santa’s new sleigh. As a gearhead, she wanted quite a lot of stuff fitted to the slippery ride.
“Season’s Beatings” deals with some tense moments in the elves’ workshop.
In “You Don’t Get Jack,” the elves let the public know about the Dodge merchandise Santa Claus will carry in the new sleigh, including Hellcat sweaters and T-shirts.
Finally, the “Fast & Furry-ous” spot has one of the reindeer talking about the unforeseen consequences for Santa as he will ride behind 797 horses instead of just eight reindeer.