Lexus Isn’t In A Rush To Offer A Subscription Service, But Will Test The Waters With Unique UX Lease

A number of premium automakers have embraced subscription services, but Lexus is one of the major holdouts.

Lexus is currently the third best-selling luxury automaker in the United States, but it hasn’t offered a rival to Access by BMW or the Mercedes-Benz Collection. Both programs start under $1,100 (£864 / €968) a month and give users access to a number of different models including the i3, X3 and 3-Series as well as the CLA, GLC and C-Class.

It remains unclear how successful these programs have been and Lexus isn’t too eager to find out. As the company’s vice president of marketing, Cooper Ericksen, told Automotive News, they’re not going to “jump in just to jump in.”

As Ericksen explained, “I think there’s a lot of unanswered questions about how you take a depreciating asset and have a revenue model that is good for the consumer and good for the brand over the long term of that asset.” He went on to say customers and dealers aren’t demanding a subscription service and the latter group wants to keep its one-on-one relationship with customers instead of being reduced to middle men.

While Lexus isn’t embracing traditional subscription services, the company will test the waters when it launches the 2019 UX later this month. According to the publication, the automaker will offer a Lexus Complete Lease in select markets where buyers can get a two year / 20,000 mile (32,186 km) lease on the UX for a price set by the dealer. While that doesn’t sound too unusual, the lease will also include insurance, maintenance and telematics.

If the program is successful, it could eventually be offered on other Lexus models. Of course, that remains to be seen and the program doesn’t have the benefit of fixed prices or the ability to swap out vehicles on demand like traditional subscription services.

  • klowik

    The problem is people don’t want to pay that much monthly payment which is almost the same amount to leasing a car. Why not just lease it anyway?? Unless the cost is much lower something around $200 a month and at end of 3yrs you can buy it out at a lower cost or change models. But that means car companies are making a loss in the first place which they won’t do.

  • Wandering_Spirit

    Subscription services are a rip off. Even when they seem convenient.

2019 LA Auto Show Preview: A-To-Z Guide To All The Debuts (Updated)

The most comprehensive list of all the world and North American premieres at the 2019 LA Auto Show.

Uninsured Lamborghini Urus Driver Acts Like A Tool, SUV Gets Seized By The Police

The man was only insured to drive his parents’ VW Golf, not Lamborghini’s super SUV.

Hyundai Is Bringing A Mysterious Global Debut To Los Angeles

The mystery model will be shown alongside a plug-in hybrid crossover concept and the facelifted Ioniq.

2020 Jetta VS7 Is A Seat Tarraco In Disguise For China

The 2020 Jetta VS7 comes exclusively with a 1.4-liter with a six-speed manual or auto.

Kia Teases What Looks To Be The Seltos For The U.S.

The Kia Seltos is available with a range of petrol and diesel engines depending on the market.

2020 Macan Turbo And Taycan 4S Headline Porsche’s LA Auto Show Lineup

The entry-level Porsche Taycan costs $103,800.

Guess Who’s Excited About The Ford Mustang Mach-E? Yep, That Would Be Elon Musk

Musk hopes the Ford Mustang Mach-E will push other automakers to go electric.

UAW Members Narrowly Approve Ford Contract That Includes Plant Closure

Ford’s contract with the UAW calls for a new product to be built at the Flat Rock Assembly Plant that makes the Mustang.

Ferrari GTC4 Grand Lusso Is The Four-Door Prancing Horse You Never Knew You Wanted

The Ferrari GTC4 Grand Lusso has a sleek design with sharp angles and would make for a practical super saloon.

BMW’s i4 Has More Power Than The M3 At 523 HP, Can Charge Up To 80% In 35 Minutes

The BMW i4 will have an 80 kWh battery which will enable the model to travel 373 miles on a single charge.