A New-Age Sports Pickup Truck Might Be Just What Mitsubishi Needs

Pickup trucks can be somewhat polarizing for certain people, believe it or not. While they’re extremely popular in places such as North America and Australia, buyers in Europe and Asia can be less enthused about owning something extremely utilitarian.

Yet, regardless of where you’re from, you might just appreciate everything that went into creating this highly Mitsubishi Ute, rendered skillfully by one Ajay Parameswaran.

This so-called New Age Ute by Mitsubishi can supposedly compete with the best pickups out there, whether it be in the suburbs or the outback. In terms of dimensions, it’s characterized as a mid-size truck, with a tough and chiseled design language, something for a future Mitsubishi Triton to aspire to.

Handsome, isn’t it?

We don’t know about you, but we would much rather have a truck that’s styled in such a dynamic fashion, as opposed to that recently-unveiled Rivian R1T, which is far from pretty, despite its impressive specs.

While the designer doesn’t specify anything about what type of hypothetical powertrain this truck might possess, the fact that it features exhaust tips rules out battery power, at least exclusively. If we could choose, we’d rather it featured some type of advanced hybrid setup, with a punchy yet efficient gasoline engine, and an electric motor. A diesel hybrid could work too, although let’s not open that can of worms.

Say ‘No’ to that steering wheel

While the interior design looks, let’s say modern (it’s not exactly as futuristic as the exterior), that steering wheel is maybe a little too outdated? It’s the exact same steering wheel you’d get in a 2015 Mitsubishi Triton/L200. There is a better design in a separate sketch though.

Still, the cabin looks solid and practical, with storage bins inside the doors, a storage area behind the center console, another one on top of the dashboard, plus two glove compartments. You could store tools and all types of equipment worthy of a “new-age Cowboy”.

All things considered, this is a pretty impressive truck, inside and out. In fact, we would not mind it at all should Mitsubishi one day build something similar. Would you?

more photos...
  • Liam Paul

    the coup stagers can keep their stuff

  • ThisDecepticonWillFU

    I just hope that this Mitsubishi concept truck will help break the U.S. Mitsubishi truck curse.

  • Bash

    They need a new age off roader pajero/montero.

  • Zandit75

    The initial blue drawings look more completed than the final coloured drawings.

  • nebsif

    It looks like an edgy toy, not a truck.

  • Smith
  • MarketAndChurch

    A retro design with classic proportions would have been better.

  • This design study actually makes sense, and the result is interesting. In parts of the world where pickups are popular, what they basically form is an alternative to the SUV; and compete directly for those customers. The more premium you make the product, the better. It’s time for automakers to consider the pickup platform for SUV competition completely separate from the commercial market and separate the platforms completely. I believe the advent of the EV makes this more practical than before, because vehicle underpinnings are just a ‘skateboard’ and are infinitely configurable in the context of the body. This should definitely be the next generation Triton. But it should only be on an EV platform, and should not have a GL variant for utilitarian or basic purposes. That should be a separate platform entirely, if possible.

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