Toyota Corolla GR To Take On The Hot Hatch Establishment

Toyota is preparing to jump head-first into the ever-competitive hot hatch market with a juiced-up variant of the Corolla hatchback.

Australia’s Car Sales reports that Tetsuya Tada, the man behind the Toyota 86 and new Supra, is leading the push within the automaker’s Gazoo Racing performance sub-brand to launch a fleet of vehicles.

Executives from Australia are pushing for a Corolla GR to be launched as soon as possible but according to Tada, there’s no guarantee the car will be Gazoo’s next production model.

“We have lots of requests from different countries, so it’s really, really challenging to decide on the order [of performance models].”

No matter when the vehicle arrives, Toyota knows that it will have to deliver a product capable of rivalling the market’s best, including the Hyundai i30 N and the Volkswagen Golf GTI.

“It’s not just Hyundai. Other car brands are doing this too, so we are researching this and we have to create the [right] brand strategy,” Tada said.

Currently in its twelfth generation, the Toyota Corolla looks more aggressive and sporty than ever before. A Gazoo-tuned model would inevitably be even more eye-catching with bold new bumpers and wings.

It’s difficult to know what engine Toyota would opt for considering how many powertrains it has at its disposal. With that being said, a turbocharged four-cylinder would be the most likely candidate, tuned to produce between 250 hp and 300 hp.

No launch date has been announced but a debut early next decade is probable.

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  • Charles Chin

    Toyota already have a capable engine inside the lotus in the form of a supercharged 2ZZ, whats stopping them?

    • Mr. EP9

      Probably doesn’t want to spend a lot and is looking for someone to share the costs of development and R&D with. I doubt they’d use that engine though.

      • Charles Chin

        They already have the car/chassis. They already have a running 2ZZ. Just take out the M20A, junk it and plonk in the 2ZZ + supercharger = wala!!

        • Mr. EP9

          That’s simple but I don’t see them doing that for some reason.

          • Charles Chin

            Only reason prolly because the 2ZZ is getting long in the tooth…they can always turbo the M20A or use the 8AR from the current IS300.

    • estradings

      With all due respect Mr. Chin, Toyota is a good established company but Toyota is not well known nor famous for Auto racing company. Any auto company can stop and surpass Toyota’s engine capability if they want. Toyota is more reputable for their reliability engine.

    • Matt

      Emissions, fuel economy and desire to incorporate Hybrid tech.

  • estradings

    Toyota is not a leader anymore.. Just like the article says, “It’s not just Hyundai. Other car brands are doing this too, so we are researching this and we have to create…” In my opinion, Toyota or Japanese auto companies have massive super complex over Korean competitors.. These Japanese people just can’t see their neighboring Koreans to surpass them. But ironically, Koreans are surpassing Japanese in many areas now and that’s a good thing!! Bottom line: Hyundai is definitely hitting right blows in every direction for that sweet K.O.!!

    • PhilMcGraw

      Um I hate to burst your bubble but Hyundai is actually doing horrible in sales. In 2009 they were the third highest selling manufacturer in China, they now rank 9th. In the U.S. they went from having 10 percent market share in 2010 to 4 percent last year.

      Hyundai is not giving any “knockout punches” unless their new products that they just announced turn their fortunes around.

      • estradings

        They sure as heck trying harder than any manufacturers out there to counter punch to come back. In the long run, I don’t what you know but Hyundai looks pretty optimistic with addition of 4 brand new SUV models, 2 brand new truck & pick up truck and 3 brand new N performance sedans in the works and soon to be released within next 2 years. Just like our old marine motto says – “Nothing is impossible, If you think it’s impossible then make it possible!” Somebody in Hyundai must have heard this… Cheers, man!

        • PhilMcGraw

          Well for starters I would be worried about Mazda when it comes to SUVs. Hyundai and Kia used to be all about value proposition in bringing luxury features to a sub luxury price, but Mazda has proven with its latest CX-5 to be the new value proposition in luxury. With regards to pickup trucks, in two years you’ll have a Ranger, new Tacoma, Jeep Gladiator, and probably a new Colorado to deal with. 2 years is a long time in the automotive world.

          I will give you credit on the sedans. I do think the new Genesis G70 and Kia Stinger brought new life into the segment, but it’s also a dying segment at the moment. They can’t continue to bring new life into it if their other SUV and truck business falls apart.

      • Adam

        Hyundai/Kia are the 3rd biggest selling automotive conglomerate in the world. Toyota is first, followed by the VW Group. I think they’re doing ok in sales.

        • PhilMcGraw

          That’s simply not true. They are the 5th largest not the third. Their 2017 sales put them behind GM.

          • estradings

            So, who cares about ranking? The bottom line is Hyundai/Kia makes better cars than GM or Ford these days, dude. Let’s face it, GM and Fords are doing well in our domestic (NA market) but in Europe and Asian market Hyundai/Kia leaves both GM and Ford in the dust.. Europeans and Asian don’t even know what GM is.

  • Blade t

    Does Toyota even have a turbo 4cyl engine to use ? I bet they just throw a N/A engine in it ..

    • PhilMcGraw

      Actually they do, but it’s in a Lexus vehicle: the NX. It uses a turbo 4 making about 238 hp and around 258 lb ft of torque.

      However, I believe Toyota would double down on hybrid tech and basically give it the same engine as the Avalon/Camry/RAV4 but tune it to produce even more power. They’ve indicated that’s the direction they wanna go in.

    • Krisnadi Imam

      they will source it from the CTR… and produce it in honda’s factory… they prolly just buy a CTR and replaces the “H” logo with theirs

      • Blade t

        Hahaha so true…

  • Human Misery

    Meh im not impressed with Hyundai’s design flare but their performance credits with Biermann is undeniable. The i30n looks too tamed as does the Veloster N but of the two the Veloster definitely looks more the part. The concept or whatever that corolla is with the ground effect doesn’t look half bad. Add a trick suspension and 280jp and call it a day.

    I’m actually looking at an old stinhsrdh from Earl 2010s hoping to find one in good enough condition. If all else fails ill see if I can shoehorn a coyote or lsnmofor on there .

    • Alduin

      I never understood why Hyundai brought the Veloster N here but didn’t bring the N version of the Elantral GT here!

  • Snarksu1t

    If they actually go through with something like this, I may just become a corolla fanboy again.

  • Loquacious Borborygmus

    Gazoo sounds too much like wazoo for me.

  • Matt

    Is the Corolla BMW-based? I had no idea!

    • Perry F. Bruns

      Nah, just the engine and some mechanicals from the upcoming Supra.

      So far.

  • carlbolt

    Nope, thanks for the new Matrix.

  • d’Aforde

    Gazoo? Sounds too much like Fred Flintstone’s alien friend.

    • Perry F. Bruns

      The spelling is exactly the same.

    • I just had a hankerin’ for a Brontosaurus burger the other day.

  • Fabián Montiel

    Give it AWD and revive the GT-Four name.

    • Eythan Aldrich

      done and done….. #revivegtfour

  • ramish rambarran

    Toyota can possibly use the engine from the GRMN Yaris. It is a 4-cylinder 209 HP engine.

  • Paul

    This is something Chevy could have done with the Cruze had they any balls and given it a proper engine with some handling. Kudos to Toyota.

    • Alduin

      Sorry but a union built car is no bueno.

  • Alduin

    Add AWD PLEASE and sell it here. Since the WRX hatchback is no longer being made this car would sell so well that hopefully Subaru considers bringing the next gen levorg here as an WRX/STI wagon.

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