That $121,000 Toyota Supra Is Back For Sale…For Half A Million Dollars!

Remember that pristine 1994 Toyota Supra we told you about earlier this month? It’s back up for sale for a staggering $500,000 (£392,835 / €438,737).

Listed by Chicago Northside Toyota, the dealership is asking someone pay a markup of $379,000 (£297,713 / €332,625). That’s a huge ask considering the car sold for $121,000 (£95,024 / €106,195) on January 3rd and doesn’t suddenly come with a Ferrari stuffed in the truck.

So what explains the massive markup? Apparently the dealer’s “market value pricing” philosophy which is plastered on all their used vehicle listings.

According to the dealer, they use “real-time Internet price comparisons to constantly adjust prices to provide ALL BUYERS the “”BEST MARKET VALUE”” vehicle’s (sic) possible.” That seems a bit dubious as the one of the best ways to judge real-time internet prices might be an online auction, perhaps one where the car sold for $121,000 (£95,024 / €106,195)…

While the listing doesn’t show pictures of the Supra, it notes the car is a “recent arrival” and wears VIN JT2JA82J8R0017477. That same VIN was listed on the Bring a Trailer auction, so it means the cars are the same – barring some sort of typo.

We’ve reached out to Chicago Northside Toyota to confirm the price is accurate and the Supra is indeed the same one that was sold earlier this month. We haven’t heard back, as of yet, but we’ll update this post if they respond.

The massive price tag is hard to fathom, but it’s possible the dealership simply bought the car to help promote the 2020 Supra and is keeping the price artificially high to dissuade would-be buyers. That remains to be seen, but fans of the new car could buy ten for the price of this particular model.

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  • Bo Hanan

    NO car is worth 1/2 a million dollars.

    • Nick

      no, some are. just not this one lol

  • gfurry

    just say no to drugs

  • enthusia

    After witnessing the debut of the latest generation, I’d say this is a BARGAIN!!!
    SIGN ME TF UP!!!

  • Thetruthísntalwayspopular

    I’ll give him 5k for it.

  • An Existing Person

    Wow that’s LFA money.

  • Blade t

    Haha , it’s just being used for marketing, ,good for them..

  • Carlos Gamarra

    that price is eye-watering and suddenly makes the MkV a good idea

  • Ary Wisesa

    At first I got stunned: 500 grand for an old Supra? For that sum of money, you could buy a brand new Lexus LFA (which still availabe today) or Ferrari F12 or Porsche 911 GT2 RS or Audi R8 GT or McLaren 720s or Bentley Continental GT or Rolls-Royce Wraith, etc.

    But then again, it’s only marketing gimmick. LOL… Well I must admit this is good idea of marketing.

  • Kagan

    Insane!

  • StrangerGP

    What’s funnier is that it’s not even an unused model. I imagine over 7000 miles will be a big mileage for a car collector.

  • cobra617

    Ugghh…tan interior. I would have jumped on this if it were black.

    • Loquacious Borborygmus

      Can you spare a $500k please, mate?

      • cobra617

        Hold on. I think I have that on me.

  • TB

    I wouldn’t pay $500 for that ride….

  • DMax

    This car is such a POS by today’s standards. Fanboys have lost their minds. It’s worth 20k at best imo.

    • Sybill Julian

      still more reliable with big tuning potential though

      • Eagle By Singer

        However if you tune it, it’s more likely to become unreliable.

      • DMax

        At it’s age thing are bound to start falling apart. It was reliable when it was new sure. If power is all you care about you can take a Corvette that’s even more reliable and can make even more power, and doesn’t cost ridiculous money.

        • Sybill Julian

          some people are into JDM car scene, especially a 80s to 90s JDM sport car. While you can buy brand new Corvette, not with Supra. Yeah I know there’s a brand new Supra but IMO that’s what makes the older Supra more valuable. Totally different class. Older Supra is competing with NSX and GTR. Also you can see the explanation here by Donut Media https://www.youtube.com/watch?v=MqarV06DDWo, also check the 2JZ Engine explanation there if you wanna know why

          • DMax

            I know that’s why I said fanboys have lost their minds. It also still rides on F&F hype. In reality it’s not a very good car and any C5 and older Corvettes will take on Supra easy on the strip and will obliterate it on the track, and while 2JZ is good it’s not even comparable with what you can do with the LS.

  • Wandering_Spirit

    Chassis is old, there may be unseen rust, metal gets warped and stressed
    anyways as you drive (Your car with 100.000 kms tends to add noises
    also because the chassis flexes more due to wear). More in general, when you store
    things designed to be used for so long, chances are issues will pop up
    all the time with regular need for changes and new components as they
    break along the way. You’d better buy a brand new Impreza at that stage
    or a Lotus Exige and you save money and troubles with up-to-date
    performances. There is really no rational reason to spend so much on
    these cars. It’s a socially engineered fashion that people got
    accustomed to and accept, socially giving extra value to things that
    often have none. Not much different from a “Porsche designed” mobile
    phone (which you will only use one or two years anyways) and much else. I am not against paying some extra bucks for something rare in that range but not those prices.

    https://uploads.disquscdn.com/images/7fab72265dbe1946f2791940acd3799635f716174f57e7a765a647e706320b84.png https://uploads.disquscdn.com/images/aabf11d21d7f9f0527a2d11a340f5ebfe65a615d2e965c24126da31fe171bd7f.png

  • JDang444

    Dealership webpage shows it as sold. Where’s the Supra at now?

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