Remember that pristine 1994 Toyota Supra we told you about earlier this month? It’s back up for sale for a staggering $500,000 (£392,835 / €438,737).
Listed by Chicago Northside Toyota, the dealership is asking someone pay a markup of $379,000 (£297,713 / €332,625). That’s a huge ask considering the car sold for $121,000 (£95,024 / €106,195) on January 3rd and doesn’t suddenly come with a Ferrari stuffed in the truck.
So what explains the massive markup? Apparently the dealer’s “market value pricing” philosophy which is plastered on all their used vehicle listings.
According to the dealer, they use “real-time Internet price comparisons to constantly adjust prices to provide ALL BUYERS the “”BEST MARKET VALUE”” vehicle’s (sic) possible.” That seems a bit dubious as the one of the best ways to judge real-time internet prices might be an online auction, perhaps one where the car sold for $121,000 (£95,024 / €106,195)…
While the listing doesn’t show pictures of the Supra, it notes the car is a “recent arrival” and wears VIN JT2JA82J8R0017477. That same VIN was listed on the Bring a Trailer auction, so it means the cars are the same – barring some sort of typo.
We’ve reached out to Chicago Northside Toyota to confirm the price is accurate and the Supra is indeed the same one that was sold earlier this month. We haven’t heard back, as of yet, but we’ll update this post if they respond.
The massive price tag is hard to fathom, but it’s possible the dealership simply bought the car to help promote the 2020 Supra and is keeping the price artificially high to dissuade would-be buyers. That remains to be seen, but fans of the new car could buy ten for the price of this particular model.