Lego’s Latest Speed Champions Set Is A Limited Edition Featuring The Dodge Challenger SRT Demon

Dodge and Lego have joined forces to create miniature versions of the 1970 Charger R/T and 2018 Challenger SRT Demon.

Part of a limited edition Speed Champions set, the kit costs $39.95 and includes both vehicles as well as a Christmas tree. Buyers will also find three minifigs including two drivers and a race marshal.

Both models look far more realistic than the Lego Technic Corvette ZR1 and each features unique attributes. According to Dodge, the Challenger SRT Demon has a removable windshield, rubber tires and two sets of wheels.

The 1970 Dodge Charger R/T is slightly different as it boasts a removable supercharger and an alternate engine cover. The company also says the classic car has “translucent light-style elements and authentic design details.”

While most companies would simply be happy to be featured in a Lego set, Dodge went the extra mile and created a 30 second commercial featuring NHRA drag racing champion Leah Pritchett. It will apparently be shown on social media and YouTube, before appearing on TV.

According to FCA’s head of North American passenger car brands, Steve Beahm, “We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building Lego vehicles that we dream of one day driving on the road.” He went on to say the new Speed Champions set will allow their youngest fans to “jump into the ‘driver’s’ seat of two of their ultimate fantasy muscle cars.”


more photos...
  • Bash

    Nice, now give me back my cars.

  • ace_9

    Wow, I will probably buy it just because it looks so good 😮

  • Jan Mleziva

    Aah… I always thought 200 is 5% of 579 but wasnt quite sure. Thanks for proving me right.

  • The-Fez

    That’s mostly because the Challenger is already about as square as a Lego block.

Audi A8 Horch Takes A Virtual Swing At The Mercedes-Maybach S-Class

Audi’s officially readying a more upscale variant of its flagship sedan, and here’s how it could look like.

Hyundai Will Use AI To Automatically Alert Authorities To Injuries After Crashes

The Israeli tech company’s tech is so advanced it can alert authorities of potential injuries in just 7 seconds.

Toro Rosso Boss Says Today’s F1 Drivers Can Handle Much Faster Cars With Ease

Nowadays, you’ll never see a driver collapsing after a race as in the past, even in the worst of conditions.

Jay Leno Checks Out Mil-Spec’s Hummers At His LA Garage

The legendary military truck-turned-fashion icon has been thoroughly updated without losing its identity.

Mercedes-Benz 560SEC Widebody: Big, Bad, And Old School To The Core

Some pristine, low-mileage 560SEC AMG 6.0 examples sell for more than $100,000 these days.

Ferrari 488 Pista Spider Sets The Benchmark In Open-Top Supercars

Can anyone find a flaw in the way the new 488 Pista Spider drives? Well, they can sure try…

BMW M2 Competition, M4 And Others Recalled Over Potentially Faulty Airbags

Certain 2019-2020 2-Series, 3-Series and 4-Series models are also included in the recall.

Several States Want To Use Credit Cards At EV Stations, Security Concerns Arise

Most current electric vehicles chargers use an app or secure, contactless payment methods.

Corvette Z06 Driver Does A Mustang By Attempting Burnout, Ending Up In Ditch

The ‘Vette disappears in a cloud of white smoke before crashing in an embarrassing manner.

Red Is So Overrated; Ferrari SF90 Stradale Is Much Better In Azzurro Dino Blue

The SF90 Stradale uses a twin-turbo V8 and three electric motors – and looks stunning in that hue.