Part of a limited edition Speed Champions set, the kit costs $39.95 and includes both vehicles as well as a Christmas tree. Buyers will also find three minifigs including two drivers and a race marshal.
Both models look far more realistic than the Lego Technic Corvette ZR1 and each features unique attributes. According to Dodge, the Challenger SRT Demon has a removable windshield, rubber tires and two sets of wheels.
The 1970 Dodge Charger R/T is slightly different as it boasts a removable supercharger and an alternate engine cover. The company also says the classic car has “translucent light-style elements and authentic design details.”
While most companies would simply be happy to be featured in a Lego set, Dodge went the extra mile and created a 30 second commercial featuring NHRA drag racing champion Leah Pritchett. It will apparently be shown on social media and YouTube, before appearing on TV.
According to FCA’s head of North American passenger car brands, Steve Beahm, “We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building Lego vehicles that we dream of one day driving on the road.” He went on to say the new Speed Champions set will allow their youngest fans to “jump into the ‘driver’s’ seat of two of their ultimate fantasy muscle cars.”