Real People, Not Actors, Maybe Misleading? Chevrolet’s Latest Ad Under Fire

Chevrolet’s Real People, Not Actors ad campaign isn’t particularly well liked and it has been relentless mocked on YouTube.

The campaign is receiving fresh criticism as Automotive News reports a consumer group has called the company’s latest commercial misleading. In the video, Chevrolet gathered Ford, Honda and Toyota owners to talk about reliability. The clip follows its usual format and reveals “based on a recent, nationwide survey, Chevy is more reliable than Toyota, Honda and Ford.”

While the ad seems pretty straight forward, there’s more than meets the eye. As Mouse Print noticed, the study involved 2015 model year vehicles. This normally wouldn’t be too much of an issue, but the video shows the Chevrolet Equinox, Malibu, Traverse and Silverado. All four of these vehicles have been redesigned since the 2015 model year, so they’re not necessarily the most reliable anymore.

Also Read: Toyota Leads Latest Reliability Study, But Mazda Models Are The Most Affordable To Fix

Despite being somewhat misleading, a Chevrolet spokesperson told Automotive News that it stands by the ad and will continue running it. This is understandable as the purpose of the ad is to highlight Chevrolet’s reliability and not necessarily the  reliability of the vehicles shown, even though some people might take it that way.

It’s also worth noting that reliability studies don’t always focus on the newest models. The Ipsos study examined 2015 model year vehicles that had parts repaired or replaced in the past 12 months. This isn’t too surprising as most studies focus on long-term reliability, but there are others such as J.D. Power’s Initial Quality Study which examine problems experienced in the first 100 days of ownership.

Given the number of studies and different things they look at, it’s no wonder why some vehicles or brands might be ranked high on one list and low on another.

 

  • enthusia

    Chevy has the absolute worst ad campaign, and they have been bombarding us with it for YEARS! Why haven’t they switched it up yet? Absolutely no one is convinced by these kinds of commercials. This “real people, not actors” approach is something you’d see on late night infomercials for cheap, gimmicky products… which now that i think of it is probably befitting of Chevy.

    • There’s no bad publicity I guess…

  • YOU’D THINK JUST THE FACT THAT SO MANY PEOPLE DON’T LIKE THE COMMERCIALS WOULD BE ENOUGH TO MAKE CHEVY RETHINK IT’S AD CAMPAIGN.

  • carsmofo

    The last thing i’d want to do after watching a Chevy commercial is to buy a Chevy.

  • If Coca vs Pepsi showed us something… In the US companies can say pretty much what they want.

  • charlotteharry57

    I’m LOL every time I see the ad. At a party recently, EVERYONE was LOL. It’s making a total mockery of Chevy.

    • rflemingtx

      Boy. That must have been some party. Sitting around watching commercials. Whew! I should party that hard! LOL

  • ksegg

    Real people, aka non car-enthusiasts, think BMW stands for British Motor Works.

    I once complimented a “real person’s” new E92 M3 back in the day by saying “NICE E92!” and he said “Thanks, it’s not an E92, it’s a BMW.”

    #realpeople

  • Trackhacker

    bahahahah!!!! Oh Chevy….probably one of the most unreliable brands out there….but hey! It’s marketing so if the sheep believe, let them.

  • mlander80

    My wife and I are the definition of non-car people, and we both immediately mocked that ad as complete and utter BS. I have an 06 Kia with about 150,000 miles that has needed only $15 worth of non-wear and tear repairs, and even that didn’t stop the car at all, it just annoyed me with a check engine light. took out my $20 ODM reader, googled the code and 30 minutes later swapped out the sensor in 10 minutes, and I treated that car like shit the first 10 years just hoping to get some use out of my warranty.

  • Bob Bobbley

    I always thought these ads were so obviously contrived, but then I feel like about most advertising. Progressive has a hilarious commercial that spoofs this, and I laughed my @rse off – but I still have Geico so go figure.

  • Hey, I still like the Corvette.

  • NCC 1701-C Dodge Stealth R/T

    Cue that 80’s song……“LIES , LIES , LIES!”

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